Primavista to Launch Limited Edition Pokémon Packaging for Makeup Base and Face Wash

Kao Corporation's base makeup brand 'Primavista' will launch a two-phase release of Pokémon Special Packaging. The first phase, featuring the 'Skin Protect Base Skin Kuzure Boushi UV50 EX' in four colors, launches on May 9, 2026. The second phase, 'Pre-Makeup Gel Wash' featuring Sylveon, arrives on July 11, 2026. These will be sold in limited quantities at drugstores, large supermarkets, and EC sites across Japan. ■ Message Behind the Pokémon Special Packaging This summer, Primavista celebrates the theme 'Stay with your favorite skin' by offering limited-edition packaging that encourages a positive daily life. The collection includes an SPF50 UV base to protect against both oiliness and dryness, and a gel wash that preps the skin for better makeup application. We hope your days are filled with excitement alongside these Pokémon. ● Product Name: Primavista Skin Protect Base Skin Kuzure Boushi UV50 EX (Available in 4 versions: Beige/Mew, Lavender/Jigglypuff, Fresh Green/Clefairy, Clear Blue/Slowpoke) ● Category: Makeup Base ● Volume: 25ml ● Price: 3,080 JPY (Tax included) ● Release Date: May 9, 2026 Features: Uses Primavista's proprietary 'All Day Protect Formula' for 24-hour protection. SPF50/PA+++, waterproof, and contains moisturizing ingredients (Thujopsis Dolabrata branch extract). ● Product Name: Primavista Pre-Makeup Gel Wash (Sylveon) ● Category: Face Wash ● Volume: 110g ● Price: 2,420 JPY (Tax included) ● Release Date: July 11, 2026 Features: A pre-makeup wash that creates smooth, hydrated skin for better foundation adhesion. Features Kao's proprietary 'Sebum/Keratin Plug Removal' and 'Moisture Veil Formation' technologies. Campaign Information: A Twitter (X) campaign will run from April 27, 2026, to May 7, 2026, where participants can win these limited-edition items.