[ALBLANC] "What you want to hide is the 'concealed look'." A new powder foundation that naturally covers adult color concerns with 6 colors of light is born.

Kao Corporation (hereinafter Kao) will launch the 'ALBLANC Serum in Powder Foundation' (6 shades in total, suggested retail price 5,170 yen <tax included>) on Saturday, April 11, 2026, at drugstores, general merchandise stores (GMS), select cosmetics specialty stores, and select online shops nationwide. ALBLANC is a counseling brand focused on a 'beauty that people notice' and aiming for 'moist, white, beautiful skin' *1. The new foundation aims for a natural, glossy finish with exquisite coverage using light and color. *1 An image of the skin finished with base makeup after skincare.

ALBLANC Product Details Page https://www.sofina.co.jp/alblanc/special/2026powder-fd/

[Background of the Launch] Adult skin suffers from various color concerns such as age spots, dullness, uneven skin tone, and redness. For base makeup, there is a conflicting need to "cover properly" while wanting to "reduce the heavy, caked-on feeling."

This product focuses on the real intention of adults: "What you want to hide is the 'concealed look'." By combining ALBLANC's proprietary multi-colored mixed pearls *2 and a thin-film veil design in which plate-like powder spreads thinly and smoothly, it achieves both coverage without a heavy feeling and a beautiful finish. Furthermore, it contains moist serum ingredients (moisturizing) *3 to pursue a feeling of use that blends smoothly into the skin despite being a powder formulation. *2 Consists of 6 types of pearl agents. *3 Squalane, Jojoba esters.

[Product Features] 1. Contains multi-colored mixed pearls *2 ── Naturally covers with light and color. This is a proprietary technology of ALBLANC that mixes multiple carefully selected pearls and formulates them to become a white color that blends with the skin when the light reflected by the pearls overlaps. Focusing on the property of additive color mixing (where multiple lights look brighter when overlapped), it aims for a translucent and natural glossy impression that does not look unnaturally white while covering color concerns such as spots and dullness.