Targeting only the shine on your T-zone and nose: Primavista BLACK's hit shine-erasing stick, 'Pinpoint Sebum Off Stick,' is finally launching nationwide!

Kao Corporation's base makeup brand, 'Primavista,' will launch the 'Pinpoint Sebum Off Stick'—a targeted makeup primer designed to 'target only the shine' on areas like the T-zone and nose—nationwide at drugstores, large supermarkets, and e-commerce sites starting April 11, 2026 (Saturday). This product was initially released as a chain-exclusive item last year, where it exceeded expectations by shipping its entire one-year target of 60,000 units in just over a month, necessitating emergency production increases. It became a viral sensation on social media, with users praising it for 'becoming smooth the moment it's applied' and 'being convenient enough to use over makeup.' Due to this overwhelming response, a nationwide release has been decided. ■ Background of the Launch According to our research, 34% of people have 'combination skin,' where they are concerned about shine on the T-zone and nose while simultaneously worrying about dryness on the cheeks and around the eyes. Among those with combination skin, 20% of women stated that they are highly concerned about shine specifically on the 'T-zone and nose.'*1 It became clear that these women feel uncertain about choosing cosmetics, noting that 'makeup wears off differently depending on the part of the face' and 'unless I use different primers for different areas, I cannot address both dryness and shine.' To address these skin concerns, Primavista leveraged its long-standing research into sebum to develop the 'Pinpoint Sebum Off Stick,' a targeted primer that is easy to apply to oily areas like the T-zone and nose to prevent makeup breakdown. By avoiding dry areas like the cheeks and mouth, it targets only the shine, freeing users from deep-seated concerns and achieving long-lasting, smooth, matte skin. *1 Kao research, August 2024, n=3,000, women aged 15-79 ■ Product Information Primavista Pinpoint Sebum Off Stick 1 type, SPF4/PA+, 6.1g, Price: 2,750 yen (tax included) *NPP adopted; displayed price is the reference retail price.