Targeting only the shine on your T-zone and nose: Primavista BLACK's hit shine-erasing stick, 'Pinpoint Sebum Off Stick,' is finally launching nationwide!
Following a massive hit during its limited release, Kao's Primavista shine-prevention stick is set for a nationwide rollout.
📋 Article Processing Timeline
- 📰 Published: March 28, 2026 at 16:14
- 🔍 Collected: March 28, 2026 at 21:59 (5h 44m after Published)
- 🤖 AI Analyzed: April 15, 2026 at 06:41 (416h 42m after Collected)
Kao Corporation's base makeup brand, 'Primavista,' will launch the 'Pinpoint Sebum Off Stick'—a targeted makeup primer designed to 'target only the shine' on areas like the T-zone and nose—nationwide at drugstores, large supermarkets, and e-commerce sites starting April 11, 2026 (Saturday). This product was initially released as a chain-exclusive item last year, where it exceeded expectations by shipping its entire one-year target of 60,000 units in just over a month, necessitating emergency production increases. It became a viral sensation on social media, with users praising it for 'becoming smooth the moment it's applied' and 'being convenient enough to use over makeup.' Due to this overwhelming response, a nationwide release has been decided.
■ Background of the Launch
According to our research, 34% of people have 'combination skin,' where they are concerned about shine on the T-zone and nose while simultaneously worrying about dryness on the cheeks and around the eyes. Among those with combination skin, 20% of women stated that they are highly concerned about shine specifically on the 'T-zone and nose.'*1
It became clear that these women feel uncertain about choosing cosmetics, noting that 'makeup wears off differently depending on the part of the face' and 'unless I use different primers for different areas, I cannot address both dryness and shine.'
To address these skin concerns, Primavista leveraged its long-standing research into sebum to develop the 'Pinpoint Sebum Off Stick,' a targeted primer that is easy to apply to oily areas like the T-zone and nose to prevent makeup breakdown. By avoiding dry areas like the cheeks and mouth, it targets only the shine, freeing users from deep-seated concerns and achieving long-lasting, smooth, matte skin.
*1 Kao research, August 2024, n=3,000, women aged 15-79
■ Product Information
Primavista Pinpoint Sebum Off Stick
1 type, SPF4/PA+, 6.1g, Price: 2,750 yen (tax included) *NPP adopted; displayed price is the reference retail price.