Diane's Tsuda appointed as 'Indoor Drying Cheer Captain'! Showcasing the freshest 'Goigoisu' amidst 100+ pieces of laundry!

Kao Corporation will release new web videos, 'Summer: 100 Pieces of Laundry' and 'Summer: 200 Pairs of Socks,' starting June 1 (Mon), proposing a new way to dry laundry indoors using 'Wide Haiter PRO Liquid Indoor Drying' and the fabric softener 'Humming Deodorizing Sensation Indoor Drying Type.' These videos highlight the 'strong deodorizing power to repel stubborn damp odors' of the Wide Haiter product released this May, and the 'effect of creating a refreshing space even when drying densely' of the Humming product released this March. By using these two products together, which approach the source of odors and enhance the comfort of the space, we expect to make indoor drying scenes more comfortable. As part of this initiative to make indoor drying in Japan more comfortable, we have appointed Diane's Atsuhiro Tsuda as the 'Indoor Drying Cheer Captain.' The videos humorously depict him experiencing the scent of the laundry while confused, and being surprised by its freshness. We will strongly support daily laundry, changing the indoor drying scene, which tends to be a concern during the upcoming rainy season, into a positive one. Furthermore, in the winter season, 'Attack Antibacterial EX' will be added, and we plan to distribute videos as the 'Indoor Drying Cheer Squad' through Kao's three major laundry brands in November 2026.