"Collaboration Collection White Bedroom Scent" from melt, in collaboration with UNITED ARROWS BEAUTY, to be released from June 6
Kao's haircare brand "melt" is collaborating with UNITED ARROWS BEAUTY to launch a limited-edition shampoo, conditioner, and conditioning water with a "White Bedroom scent" from June 6, 2026. This collaboration, named 'melt by UNITED ARROWS BEAUTY,' aims to extend melt's 'restful beauty' concept into the lifestyle domain, offering a luxurious self-care experience during and after bath time. A special yoga event will also be held on May 24 to commemorate the launch.
📋 Article Processing Timeline
- 📰 Published: May 11, 2026 at 20:00
- 🔍 Collected: May 11, 2026 at 11:31
- 🤖 AI Analyzed: May 12, 2026 at 03:53 (16h 21m after Collected)
Kao Corporation's haircare brand "melt" will launch "melt by UNITED ARROWS BEAUTY," a collaboration with UNITED ARROWS BEAUTY, the beauty brand developed by UNITED ARROWS Ltd., featuring shampoo & treatment and conditioning water (hair lotion) with a "White Bedroom scent" in limited quantities from June 6, 2026.
In this collaboration, melt's proposed value of "restful beauty" — becoming beautiful while resting — is extended into the lifestyle domain through UNITED ARROWS BEAUTY's cherished "aesthetic of fragrance, space, and openness." This initiative aims to offer a "quality time for self-care" through bath time and the moments thereafter, gently nurturing hair in daily life.
■『melt by UNITED ARROWS BEAUTY』 Concept
“White BedRoom”
The pleasantness of sunlight streaming through the window and a gentle slumber.
Embrace the scent of a white bedroom, like freshly laundered sheets.
A cozy, mischievous moment spent enveloped.
Today, just like this.
Enveloped in the White Bedroom scent, become beautiful while resting.
Melting into slumber, restful beauty.
■Background of the Launch
"melt" has advocated for "restful beauty" as its brand concept, engaging various senses with sound, foam, texture, and fragrance to transform haircare time into "time for self-care." This collaboration was realized through the convergence of melt's values and those of UNITED ARROWS BEAUTY, which aims for a self-expressive, rich life and a prosperous tomorrow.
With the theme of "a life enriched in spirit," product development was closely coordinated for approximately one year. The fragrance was jointly developed by Kao's research laboratory and UNITED ARROWS BEAUTY, and the packaging was finished with a sophisticated and high-quality design, incorporating the opinions of designers from both brands.
The most time-consuming aspect of this joint development was to balance the functional value as haircare with the worldview as a lifestyle, both with equal passion. Since the definitions of "comfort" and "quality" differ slightly between beauty and fashion, "quality time for self-care achieved during and after bathing" was set as the common language. By aligning the standards of fragrance, design, and communication, the "White BedRoom" scent and worldview were meticulously created.
■"White Bedroom Scent" like a carefree holiday morning in a comfortable bedroom
We have expressed a cozy "White Bedroom scent" that makes you want to snuggle back into bed, enveloped in freshly washed sheets. This scent aims to provide a melting, dreamy moment, not just during bathing, but also for the time after bathing and even until the next morning.
Furthermore, a tassel charm, unique to this collaboration with "UNITED ARROWS BEAUTY," has been adopted. By adding a fashion-like accent, a bottle design that blends into interior decor has been achieved. Incorporating the "see, touch, and carry" tassel as a signal for "time to care for oneself" transforms bathing into a comfortable "self-care habit" and extends its afterglow into a luxurious time post-bath.
■Yoga event to experience "A holiday morning with space for leisure"
In collaboration with the urban yoga event "URBAN YOGA," "Morning Ritual (Yoga & Brunch) @TOKYO NODE" will be held on May 24 as a one-day special program (paid/first-come, first-served). As a program unique to the melt and UNITED ARROWS BEAUTY collaboration, you can enjoy the "space" of a morning that is not about "doing something" but about being fulfilled without doing anything. You can experience a moment of mind and body alignment with breathing, bathed in the morning sun and enveloped in scent, sound, and light.
Date & Time: May 24 (Sunday)
Part 1: YOGA 8:30- 9:15 / Brunch 9:30-
Part 2: YOGA 10:10-10:55 / Drink & TAKE OUT BOX 11:00-
Toranomon Hills Station Tower 49F SKY GARDEN
Applications can be confirmed from the link below.
https://urban-yoga.jp/event
■Product Features
melt Smooth Shampoo & Smooth Treatment Set
With a W acidic care formula that repairs the hair's protein layer and smooths hair flow, even wavy hair becomes smooth and shiny like melting.
*"melt Smooth Shampoo
In this collaboration, melt's proposed value of "restful beauty" — becoming beautiful while resting — is extended into the lifestyle domain through UNITED ARROWS BEAUTY's cherished "aesthetic of fragrance, space, and openness." This initiative aims to offer a "quality time for self-care" through bath time and the moments thereafter, gently nurturing hair in daily life.
■『melt by UNITED ARROWS BEAUTY』 Concept
“White BedRoom”
The pleasantness of sunlight streaming through the window and a gentle slumber.
Embrace the scent of a white bedroom, like freshly laundered sheets.
A cozy, mischievous moment spent enveloped.
Today, just like this.
Enveloped in the White Bedroom scent, become beautiful while resting.
Melting into slumber, restful beauty.
■Background of the Launch
"melt" has advocated for "restful beauty" as its brand concept, engaging various senses with sound, foam, texture, and fragrance to transform haircare time into "time for self-care." This collaboration was realized through the convergence of melt's values and those of UNITED ARROWS BEAUTY, which aims for a self-expressive, rich life and a prosperous tomorrow.
With the theme of "a life enriched in spirit," product development was closely coordinated for approximately one year. The fragrance was jointly developed by Kao's research laboratory and UNITED ARROWS BEAUTY, and the packaging was finished with a sophisticated and high-quality design, incorporating the opinions of designers from both brands.
The most time-consuming aspect of this joint development was to balance the functional value as haircare with the worldview as a lifestyle, both with equal passion. Since the definitions of "comfort" and "quality" differ slightly between beauty and fashion, "quality time for self-care achieved during and after bathing" was set as the common language. By aligning the standards of fragrance, design, and communication, the "White BedRoom" scent and worldview were meticulously created.
■"White Bedroom Scent" like a carefree holiday morning in a comfortable bedroom
We have expressed a cozy "White Bedroom scent" that makes you want to snuggle back into bed, enveloped in freshly washed sheets. This scent aims to provide a melting, dreamy moment, not just during bathing, but also for the time after bathing and even until the next morning.
Furthermore, a tassel charm, unique to this collaboration with "UNITED ARROWS BEAUTY," has been adopted. By adding a fashion-like accent, a bottle design that blends into interior decor has been achieved. Incorporating the "see, touch, and carry" tassel as a signal for "time to care for oneself" transforms bathing into a comfortable "self-care habit" and extends its afterglow into a luxurious time post-bath.
■Yoga event to experience "A holiday morning with space for leisure"
In collaboration with the urban yoga event "URBAN YOGA," "Morning Ritual (Yoga & Brunch) @TOKYO NODE" will be held on May 24 as a one-day special program (paid/first-come, first-served). As a program unique to the melt and UNITED ARROWS BEAUTY collaboration, you can enjoy the "space" of a morning that is not about "doing something" but about being fulfilled without doing anything. You can experience a moment of mind and body alignment with breathing, bathed in the morning sun and enveloped in scent, sound, and light.
Date & Time: May 24 (Sunday)
Part 1: YOGA 8:30- 9:15 / Brunch 9:30-
Part 2: YOGA 10:10-10:55 / Drink & TAKE OUT BOX 11:00-
Toranomon Hills Station Tower 49F SKY GARDEN
Applications can be confirmed from the link below.
https://urban-yoga.jp/event
■Product Features
melt Smooth Shampoo & Smooth Treatment Set
With a W acidic care formula that repairs the hair's protein layer and smooths hair flow, even wavy hair becomes smooth and shiny like melting.
*"melt Smooth Shampoo