Kao Corporation's medicated bath additive brand, "Bub Medicure," will release "Bub Medicure Cool & Refreshing: Lighthearted Water Lily Scent" in limited quantities starting April 4, 2026.

In recent years, summer conditions in Japan have become increasingly harsh, with record-breaking high temperatures. According to a consumer awareness survey conducted by our company in 2023*1, "summer" is the season when most people feel the most fatigue and malaise, citing concerns such as "feeling tired," "lethargy," and "chills caused by air conditioning."

"Bub Medicure Cool & Refreshing" is recommended for recovering from such summer fatigue. Alum (an active ingredient) suppresses post-bath stickiness, while a high concentration*2 of menthol (a cooling ingredient) provides a refreshing sensation both during and after your bath. Furthermore, high-concentration*2 carbonation enhances the warm-water bathing effect, helping to alleviate accumulated fatigue, stiff shoulders, lower back pain, and sensitivity to cold.

The newly released "Bub Medicure Cool & Refreshing: Lighthearted Water Lily Scent" features a summery, refreshing fragrance centered on transparent water lily and fresh fruits, with a touch of mint. It is a bath additive that allows you to care for your fatigue*3 while enjoying a pleasant, cooling sensation and fragrance.

Bub will continue to support your daily life by encouraging "bathing even in the hot summer" to help alleviate summer fatigue.

【Product Overview】

For the tough summer exhaustion*4 of busy modern people.

Turn your usual bath into a high-concentration*2 carbonated bath!

Enhances bathing effects to help with fatigue, stiff shoulders, lower back pain, and sensitivity to cold.

・ High concentration of menthol (cooling ingredient)*2 – Refreshing even after the bath!

・ The comfort of 10 times the bubbles of standard Bub*2

・ Contains active ingredient Alum*5

・ Lighthearted Water Lily Scent

・ Bath water color: Fresh Green (transparent with color)

*1 Survey by Kao (September 2023, n=140, men and women aged 20-69)

*2 Comparison target: Our company's Bub Cool Refreshing Mint Scent

*3 Enhances warm-water bathing effects, promotes blood circulation, and aids in fatigue recovery

*4 Feeling of fatigue

*5 Aluminum potassium sulfate

【Product Name / Content】

Product Name

Bath Water Color

Content

Bub Medicure Cool & Refreshing

Lighthearted Water Lily Scent

Sales Name: Bub Medicure Ca2

Fresh Green

(transparent with color)

70g x 6 tablets

*No manufacturer's suggested retail price is set.

【Release Date / Region】

April 4, 2026 / Nationwide

◇ Bub Medicure Brand Site

https://www.kao.co.jp/bub/lineup/medicure/?cid=bub_prtimes260330

FACT BOX

  • Source: PR TIMES
  • Category: product_launch