Kao Corporation's dishwashing detergent 'Kyu Kyu Clean' will renew the package design for 'Kyu Kyu Clean Foam Pack That Requires No Scrubbing'. Additionally, a new commercial titled 'Leave-It-There Theater' featuring Mikako Tabu, Jun Shison, and Ai Migami as the familiar 'Kyu Kyu Clean 3 Siblings' will be released on April 1, 2026.

'Kyu Kyu Clean Foam Pack That Requires No Scrubbing' Brand Site https://www.kao.co.jp/cucute/awa-pack?cid=cucute_prtimes260330

'Kyu Kyu Clean Foam Pack That Requires No Scrubbing' is a spray-type dishwashing detergent launched in April 2025 that can remove dirt by simply spraying it on dishes and rinsing*1, without the need for scrubbing with a sponge.

*1 Excludes stubborn, caked-on stains.

A survey conducted by Kao on those who purchased this product revealed that approximately 80% of users rinse the dishes after letting the spray sit for a while, rather than immediately after spraying. Positive feedback from purchasers included comments such as, 'It's great to just spray it on when I don't have time,' and 'After spraying, I can just leave it and have free time.'*2

*2 Survey by Kao, May 2025. Purchasers of 'Kyu Kyu Clean Foam Pack That Requires No Scrubbing' N=194.

Therefore, 'Kyu Kyu Clean' is now proposing the dishwashing habit of 'Foam Pack and Leave It!' along with a renewed package design.

By simply spraying this product on dishes, the enzyme power-in formula breaks down dirt gradually, even if you don't wash them immediately after a meal. Then, just rinse them at your convenience*1 to complete the dishwashing. Through communication, we will propose this easy dishwashing habit of 'Foam Pack and Leave It!' to create a sense of ease and余裕 (yoyuu -余裕) in daily life.

New Commercial Information In the newly released commercial, Mikako Tabu, Jun Shison, and Ai Migami continue to appear as the familiar 'Kyu Kyu Clean 3 Siblings.' This time, the three portray 'parents' using 'puppets.' The scene depicts a parent who, while washing dishes, is called by their child saying, 'Mom/Dad, play with me.' Despite being busy with housework, the parent wants to respond to their child's desire to play. The commercial shows them spending time with their precious family while using this product for 'Foam Pack and Leave It!'

◇ Commercial Overview To be released on the web from April 1, 2026 (TV commercial to be released from April 13).

Starring: Mikako Tabu, Jun Shison, Ai Migami

◇ Title: 'Leave-It-There Theater' Version (15 seconds) [Link to YouTube]

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  • Source: PR TIMES
  • Category: News