Kao's "SUCCESS" Becomes Sponsor for 2026 "SUPER GT" Series
Kao's men's care brand "SUCCESS" will sponsor the 2026 "SUPER GT" series, featuring custom "success weight" stickers on race cars, aligning with the brand's purpose of empowering forward momentum.
📋 Article Processing Timeline
- 📰 Published: April 10, 2026 at 19:00
- 🔍 Collected: April 11, 2026 at 00:28 (5h 28m after Published)
- 🤖 AI Analyzed: April 20, 2026 at 01:56 (217h 27m after Collected)
Kao Corporation's total men's care brand 'SUCCESS' signed a sponsorship agreement on April 10, 2026, with GT Association Co., Ltd. for the 2026 season of 'SUPER GT,' Japan's premier touring car race. Following this, the 'success weight' stickers used in 'SUPER GT' for the 2026 season will feature an original design with the SUCCESS brand logo. (Stickers will be applied to relevant vehicles from the second race of the 'SUPER GT' at Fuji Speedway onwards.)
※What is Success Weight?
It is a unique 'SUPER GT' rule that imposes weight based on the series points each vehicle has earned, aiming to balance competitiveness among teams and realize more thrilling races throughout the season.
### [Original Design of Success Weight Sticker]
### ■ Success Weight and Brand Philosophy
'SUCCESS' upholds the brand purpose of 'Power to face forward.' We have proposed value through our products to help people who believe in their own potential and wish to continue growing, by caring for their scalp, hair, and skin, providing a sense of fulfillment that becomes their power to face forward.
We deeply resonate with the attitude of embracing 'SUPER GT's' success weight not as a mere handicap, but as a 'sign of success,' and striving to move even further forward while carrying that sign, which led us to enter into this sponsorship.
※What is Success Weight?
It is a unique 'SUPER GT' rule that imposes weight based on the series points each vehicle has earned, aiming to balance competitiveness among teams and realize more thrilling races throughout the season.
### [Original Design of Success Weight Sticker]
### ■ Success Weight and Brand Philosophy
'SUCCESS' upholds the brand purpose of 'Power to face forward.' We have proposed value through our products to help people who believe in their own potential and wish to continue growing, by caring for their scalp, hair, and skin, providing a sense of fulfillment that becomes their power to face forward.
We deeply resonate with the attitude of embracing 'SUPER GT's' success weight not as a mere handicap, but as a 'sign of success,' and striving to move even further forward while carrying that sign, which led us to enter into this sponsorship.