Kao's 'Men's Biore' Brand Renewal After 15 Years Featuring Masaki Suda & Kai Inowaki; Vaundy's Song 'Kimagure' Featured; New TV CM Airing from April 11th (Sat)
Kao's 'Men's Biore' brand undergoes its first renewal in 15 years. A new TV commercial featuring actors Masaki Suda and Kai Inowaki, using Vaundy's track 'Kimagure', will start airing nationwide on April 11, focusing on a 'smooth, comfortable distance'.
📋 Article Processing Timeline
- 📰 Published: April 6, 2026 at 19:00
- 🔍 Collected: April 6, 2026 at 10:30
- 🤖 AI Analyzed: April 21, 2026 at 03:48 (353h 18m after Collected)
To commemorate the first brand renewal in 15 years, Kao Corporation's skincare brand 'Men's Biore' will broadcast a new TV CM titled 'A Smooth, Good Distance.' featuring Vaundy's song 'Kimagure' nationwide starting Saturday, April 11, 2026. Additionally, a web video version of 'A Smooth, Good Distance.' where you can listen to a 60-second version of Vaundy's 'Kimagure' will be released simultaneously on Kao's official YouTube channel.
In the new TV CM, actors Masaki Suda and Kai Inowaki play a duo of friends maintaining 'a smooth, good distance' while sharing 'Men's Biore'. Just like the 'Men's Biore' brand that cares for sweat and stickiness, please pay attention to their natural and smoothly comfortable 'good' relationship.
New TV CM Story
The commercial starts with a scene where Suda is late for a meet-up with Inowaki. Inowaki, who is waiting at the meeting place while listening to music, greets him with a casual "Yo!" without minding the lateness. Through casual conversation, they decide on their plans. It expresses the 'smooth, good distance' of the two good friends who are not overly clingy, don't remember birthdays, and don't look back after saying goodbye, yet remain close. Please pay attention to the chill melody of Vaundy's 'Kimagure' provided for this new CM, and the smoothly comfortable interaction between Suda and Inowaki! Furthermore, in conjunction with the broadcast of the new brand CM, transit advertising featuring Suda and Inowaki will be displayed on the 'Shibuya Super Board' at the B4F concourse of Tokyu Toyoko Line Shibuya Station starting Monday, April 13.
In the new TV CM, actors Masaki Suda and Kai Inowaki play a duo of friends maintaining 'a smooth, good distance' while sharing 'Men's Biore'. Just like the 'Men's Biore' brand that cares for sweat and stickiness, please pay attention to their natural and smoothly comfortable 'good' relationship.
New TV CM Story
The commercial starts with a scene where Suda is late for a meet-up with Inowaki. Inowaki, who is waiting at the meeting place while listening to music, greets him with a casual "Yo!" without minding the lateness. Through casual conversation, they decide on their plans. It expresses the 'smooth, good distance' of the two good friends who are not overly clingy, don't remember birthdays, and don't look back after saying goodbye, yet remain close. Please pay attention to the chill melody of Vaundy's 'Kimagure' provided for this new CM, and the smoothly comfortable interaction between Suda and Inowaki! Furthermore, in conjunction with the broadcast of the new brand CM, transit advertising featuring Suda and Inowaki will be displayed on the 'Shibuya Super Board' at the B4F concourse of Tokyu Toyoko Line Shibuya Station starting Monday, April 13.