Brand 50th Anniversary Special Project Part 1! Limited Edition Disney Designs from the "Essential Premium" Series

Kao Corporation's hair care brand "Essential" celebrates its 50th anniversary this year. From the era when "angel's halo" achieved through cuticle care became a hot topic, to the present day where Generation Z seeks "silky and glossy" hair, Essential has been pursuing hair "cuteness" for half a century. From the "Essential Premium" series, which embodies the desire to make you feel happy by being your "sparkling self in this very moment," limited quantities of bottles featuring a HAPPY and cute "Disney" design will be released starting April 18, 2026. The product lineup includes, from the left, the "Essential Premium Barrier Shampoo & Conditioner Silky & Smooth" pair set, the "Essential Premium Barrier Shampoo & Conditioner Glow & Moist" pair set, "Essential Premium Water Treatment EX Smooth", "Essential Premium Ururi Jelly Milk", and "Essential Premium Ururi Kirari Oil". As the first special collaboration project for Essential's 50th anniversary, we are delivering limited designs featuring the overwhelmingly popular "Mickey & Friends" characters, loved across all generations. With the design theme of "Popping Pop Sweets Party," the visuals depict the characters happily and cutely enjoying themselves in their own ways. The outer box features realistic sweets patterns, creating a party atmosphere. Pay attention to their playful appearances, such as doing a fist bump while wearing cute sunglasses, and the characters' expressions overflowing with excitement. The scent is the same as the regular products: White Peach & Musk. Based on scent trend research, it combines musk with the highly popular white peach base, favored by Gen Z, creating a clear and clean fragrance. ## Product Features **Limited release in HAPPY and cute "Disney" packaging** Essential Premium Barrier Shampoo & Conditioner Silky & Smooth For dry hair. Smooth the next morning! Silky, glossy hair continues. - Contains carefully selected beauty essence ingredient Ururi Drop *1 (moisturizing) (Shampoo only) - Contains naturally derived beautiful hair oil 18-MEA OIL *2 (repair) - Moisture barrier formula Repairs damage + protects hair from humidity and friction