Super Easy Dishwashing! "Foam Pack and Leave It!" Kao Refreshes "Cucute Scrub-Free Foam Pack" Packaging; New CM "Hottarakashi Theater" Starring Mikako Tabe and Others to be Released April 1, 2026
Kao Corporation has refreshed the packaging for its spray-type dish detergent "Cucute Scrub-Free Foam Pack." A new commercial featuring the "Cucute Three Siblings" (Mikako Tabe, Jun Shison, and Ai Mikami) will air starting April 1, 2026, promoting a new lifestyle of "Foam packing and leaving" to reduce housework stress.
📋 Article Processing Timeline
- 📰 Published: March 30, 2026 at 22:00
- 🔍 Collected: March 30, 2026 at 22:56 (56 min after Published)
- 🤖 AI Analyzed: April 24, 2026 at 07:17 (584h 21m after Collected)
Kao Corporation's dishwashing detergent brand "Cucute" is refreshing the package design of its "Cucute Scrub-Free Foam Pack." Additionally, a new commercial titled "Hottarakashi Theater" (Leave It Theater) starring Mikako Tabe, Jun Shison, and Ai Mikami as the familiar "Cucute Three Siblings" will be released on April 1, 2026.
### About the "Cucute Scrub-Free Foam Pack" Brand Site
https://www.kao.co.jp/cucute/awa-pack?cid=cucute_prtimes260330
"Cucute Scrub-Free Foam Pack," launched in April 2025, is a spray-type dish detergent that allows you to remove stains just by "spraying on dishes and rinsing off" without the need for vigorous scrubbing with a sponge.
*Note 1: Excludes caked-on stains.
According to a survey conducted by Kao among purchasers of this product, approximately 80% of respondents rinse the dishes not immediately after spraying, but after letting them sit for a short period. Purchasers praised the product, saying, "It's great to just spray it on when I don't have time," and "Leaving it after spraying creates free time for me."
*Note 2: Survey conducted by Kao in May 2025 among purchasers of "Cucute Scrub-Free Foam Pack," N=194.
As a result, "Cucute" is refreshing its packaging and proposing a new dishwashing habit: "Foam pack and leave it!"
By simply spraying the product onto dishes, the formula with "enzyme power in" breaks down stains even if you don't wash them immediately after a meal. You can complete the dishwashing by simply rinsing whenever you like. Through this communication, the brand suggests that the easy habit of "Foam packing and leaving it" can create mental room in everyday life.
### New CM Information
The newly released commercial continues to feature Mikako Tabe, Jun Shison, and Ai Mikami as the well-known "Cucute Three Siblings." This time, the three play "parents" using puppets.
It depicts a scene where a child asks their parent to play while they are washing dishes. The father and mother, though busy with housework, want to respond to their child's feelings. By using this product to "Foam pack and leave it," the commercial shows them spending precious time with their family.
#### CM Overview
- Web Release: April 1, 2026 (TV CM release: April 13)
- Cast: Mikako Tabe, Jun Shison, Ai Mikami
- Title: "Hottarakashi Theater" (15 seconds)
- YouTube Link: https://www.youtube.com/watch?v=IW5ei4
Keywords: Kao, Cucute, Scrub-Free Foam Pack, Cucute Three Siblings, Hottarakashi (Leave it), Dishwashing Detergent, Spray Type, Mikako Tabe, Jun Shison, Ai Mikami
### About the "Cucute Scrub-Free Foam Pack" Brand Site
https://www.kao.co.jp/cucute/awa-pack?cid=cucute_prtimes260330
"Cucute Scrub-Free Foam Pack," launched in April 2025, is a spray-type dish detergent that allows you to remove stains just by "spraying on dishes and rinsing off" without the need for vigorous scrubbing with a sponge.
*Note 1: Excludes caked-on stains.
According to a survey conducted by Kao among purchasers of this product, approximately 80% of respondents rinse the dishes not immediately after spraying, but after letting them sit for a short period. Purchasers praised the product, saying, "It's great to just spray it on when I don't have time," and "Leaving it after spraying creates free time for me."
*Note 2: Survey conducted by Kao in May 2025 among purchasers of "Cucute Scrub-Free Foam Pack," N=194.
As a result, "Cucute" is refreshing its packaging and proposing a new dishwashing habit: "Foam pack and leave it!"
By simply spraying the product onto dishes, the formula with "enzyme power in" breaks down stains even if you don't wash them immediately after a meal. You can complete the dishwashing by simply rinsing whenever you like. Through this communication, the brand suggests that the easy habit of "Foam packing and leaving it" can create mental room in everyday life.
### New CM Information
The newly released commercial continues to feature Mikako Tabe, Jun Shison, and Ai Mikami as the well-known "Cucute Three Siblings." This time, the three play "parents" using puppets.
It depicts a scene where a child asks their parent to play while they are washing dishes. The father and mother, though busy with housework, want to respond to their child's feelings. By using this product to "Foam pack and leave it," the commercial shows them spending precious time with their family.
#### CM Overview
- Web Release: April 1, 2026 (TV CM release: April 13)
- Cast: Mikako Tabe, Jun Shison, Ai Mikami
- Title: "Hottarakashi Theater" (15 seconds)
- YouTube Link: https://www.youtube.com/watch?v=IW5ei4
Keywords: Kao, Cucute, Scrub-Free Foam Pack, Cucute Three Siblings, Hottarakashi (Leave it), Dishwashing Detergent, Spray Type, Mikako Tabe, Jun Shison, Ai Mikami