Kao's 'Bub Medicure Cooling Cool' Introduces 'Water Lily Scent to Lighten Your Mood'! Launching April 4, 2026 [Limited Quantity]
Kao's medicated bath additive 'Bub Medicure' will release a limited-edition cooling water lily scented product on April 4, targeting summer fatigue and air-conditioning chills.
📋 Article Processing Timeline
- 📰 Published: March 30, 2026 at 20:00
- 🔍 Collected: March 30, 2026 at 22:56 (2h 56m after Published)
- 🤖 AI Analyzed: April 22, 2026 at 06:51 (535h 55m after Collected)
Kao Corporation's medicated bath additive brand 'Bub Medicure' will launch 'Bub Medicure Cooling Cool: Lighten Your Mood Water Lily Scent' in limited quantities starting April 4, 2026.
In recent years, the summer environment in Japan has become increasingly harsh, with record-high temperatures. According to a consumer awareness survey*1 conducted by our company in 2023, 'summer' is the season when people feel the most tired and unwell, suffering from issues like 'fatigue,' 'sluggishness,' and 'chills caused by air conditioning.'
'Bub Medicure Cooling Cool' is highly recommended for recovering from such summer fatigue. Alum (an active ingredient) prevents stickiness after bathing, and a high concentration*2 of menthol (a cooling ingredient) provides a refreshing sensation both during and after the bath. Furthermore, high-concentration*2 carbonation enhances the warm bath effect, effectively treating accumulated fatigue, stiff shoulders, back pain, and cold sensitivity.
The newly released 'Bub Medicure Cooling Cool: Lighten Your Mood Water Lily Scent' features a summery, refreshing fragrance composed mainly of translucent water lily and fresh fruit, with an added touch of mint. It is a bath additive that allows you to care for your fatigue*3 while enjoying a pleasant cooling sensation and scent.
Moving forward, Bub will continue to support daily life by promoting 'taking baths especially in hot summers' to alleviate summer fatigue.
### [Product Overview]
For busy modern people suffering from severe summer lethargy*4.
Turn your usual bath into a high-concentration*2 carbonated bath!
Enhances the bathing effect to treat fatigue, stiff shoulders, back pain, and cold sensitivity.
- High concentration of menthol (cooling ingredient)*2 for a refreshing feeling after the bath!
- Comfort of 10 times the amount of Bub bubbles*2
- Contains the active ingredient Alum*5
- Water lily scent that lightens your mood
- Bathwater color: Fresh green (colored and transparent)
*1 Kao research (September 2023, n=140, men and women aged 20-69)
*2 Comparison target: Our product Bub Cool Refreshing Mint Scent
*3 Enhances the warm bath effect, promotes blood circulation, and recovers fatigue
*4 Feeling of fatigue
*5 Potassium aluminum sulfate
[Product Name / Volume]
In recent years, the summer environment in Japan has become increasingly harsh, with record-high temperatures. According to a consumer awareness survey*1 conducted by our company in 2023, 'summer' is the season when people feel the most tired and unwell, suffering from issues like 'fatigue,' 'sluggishness,' and 'chills caused by air conditioning.'
'Bub Medicure Cooling Cool' is highly recommended for recovering from such summer fatigue. Alum (an active ingredient) prevents stickiness after bathing, and a high concentration*2 of menthol (a cooling ingredient) provides a refreshing sensation both during and after the bath. Furthermore, high-concentration*2 carbonation enhances the warm bath effect, effectively treating accumulated fatigue, stiff shoulders, back pain, and cold sensitivity.
The newly released 'Bub Medicure Cooling Cool: Lighten Your Mood Water Lily Scent' features a summery, refreshing fragrance composed mainly of translucent water lily and fresh fruit, with an added touch of mint. It is a bath additive that allows you to care for your fatigue*3 while enjoying a pleasant cooling sensation and scent.
Moving forward, Bub will continue to support daily life by promoting 'taking baths especially in hot summers' to alleviate summer fatigue.
### [Product Overview]
For busy modern people suffering from severe summer lethargy*4.
Turn your usual bath into a high-concentration*2 carbonated bath!
Enhances the bathing effect to treat fatigue, stiff shoulders, back pain, and cold sensitivity.
- High concentration of menthol (cooling ingredient)*2 for a refreshing feeling after the bath!
- Comfort of 10 times the amount of Bub bubbles*2
- Contains the active ingredient Alum*5
- Water lily scent that lightens your mood
- Bathwater color: Fresh green (colored and transparent)
*1 Kao research (September 2023, n=140, men and women aged 20-69)
*2 Comparison target: Our product Bub Cool Refreshing Mint Scent
*3 Enhances the warm bath effect, promotes blood circulation, and recovers fatigue
*4 Feeling of fatigue
*5 Potassium aluminum sulfate
[Product Name / Volume]