Metro Ad Creative Award 2025: Kanro 'Health Throat Candy' Winning Ads to be Displayed on Ginza Line Gallery Train
Kanro Inc. has announced that two winning entries from the 'Metro Ad Creative Award 2025' featuring its 'Health Throat Candy' will be displayed as posters inside Tokyo Metro Ginza Line's Gallery Train from May 16 to May 29, 2026. The initiative aims to propose new values for the long-selling brand through the perspectives of young creators, targeting the 10-20s demographic.
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- 📰 Published: May 18, 2026 at 21:00
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Kanro Inc. (Headquarters: Shinjuku, Tokyo; President: Tetsuya Murata), known for 'Kanro Ame' and 'Pure Gummy,' participated in the 'Metro Ad Creative Award 2025' (sponsored by Metro Ad Agency Co., Ltd.). The company sought creative expressions to convey the value of its long-selling brand, 'Kenko Nodo Ame' (Health Throat Candy). Two winning works will be displayed as hanging posters inside the Gallery Train (Retro Liner, 2 sets) on the Tokyo Metro Ginza Line starting Saturday, May 16, 2026.
The 'Metro Ad Creative Award' honors outstanding advertising expressions that maximize the use of Tokyo Metro's transit media. Kanro invited submissions for 'impressive expressions that make people who don't know Kenko Nodo Ame curious to try it.' As a result, two works in the Graphic Category won the 'Semi-Grand Prix' and the 'Sponsor Award.'
### Winning Works
- **Semi-Grand Prix**: 'Before it turns Red.' by Hiroshi Fukuhara (FIELD MANAGEMENT EXPAND), Ryuto Ueki (Dentsu Digital), and Mio Sakurai (K&L).
- **Sponsor Award**: 'Carrying the Feeling of Care' by Marin Takezawa (Nihon Kogakuin College).
### Gallery Train Display Details
- **Period**: May 16 (Sat) – May 29 (Fri), 2026
- **Route**: Tokyo Metro Ginza Line 1000 Series Special Specification Cars (2 sets)
*Note: Schedules are subject to change without notice. Please refrain from contacting station staff regarding the train's location.*
### About Kanro 'Kenko Nodo Ame'
Celebrating its 45th anniversary this year, 'Kenko Nodo Ame' is a pioneer brand that created the first 'throat candy' in the confectionery industry. It uses 31 types of traditional Japanese and Chinese herbal extracts, such as hops and persimmon tannin, designed to provide 'gentle care' for daily life. Currently, the lineup includes 'Ume' (Plum) and 'Fighting Manuka Honey.'
The 'Metro Ad Creative Award' honors outstanding advertising expressions that maximize the use of Tokyo Metro's transit media. Kanro invited submissions for 'impressive expressions that make people who don't know Kenko Nodo Ame curious to try it.' As a result, two works in the Graphic Category won the 'Semi-Grand Prix' and the 'Sponsor Award.'
### Winning Works
- **Semi-Grand Prix**: 'Before it turns Red.' by Hiroshi Fukuhara (FIELD MANAGEMENT EXPAND), Ryuto Ueki (Dentsu Digital), and Mio Sakurai (K&L).
- **Sponsor Award**: 'Carrying the Feeling of Care' by Marin Takezawa (Nihon Kogakuin College).
### Gallery Train Display Details
- **Period**: May 16 (Sat) – May 29 (Fri), 2026
- **Route**: Tokyo Metro Ginza Line 1000 Series Special Specification Cars (2 sets)
*Note: Schedules are subject to change without notice. Please refrain from contacting station staff regarding the train's location.*
### About Kanro 'Kenko Nodo Ame'
Celebrating its 45th anniversary this year, 'Kenko Nodo Ame' is a pioneer brand that created the first 'throat candy' in the confectionery industry. It uses 31 types of traditional Japanese and Chinese herbal extracts, such as hops and persimmon tannin, designed to provide 'gentle care' for daily life. Currently, the lineup includes 'Ume' (Plum) and 'Fighting Manuka Honey.'
FAQ
Where can I see the ads on the Ginza Line?
They will be displayed as hanging posters inside two special 1000-series train sets. Note that they aren't on every train.
What is the exhibition period?
It runs for about two weeks, from Saturday, May 16, to Friday, May 29, 2026.
Why the Ginza Line?
The award is hosted by Metro Ad Agency, and the Ginza Line Gallery Train is a prime venue for showcasing creative transit ads.