Rilakkuma and Kanro "Pure Gummy" Collaborate♪ Rilakkuma Goods Enjoying Sweet and Sour Pure Gummy Appear One After Another!

Kanro Co., Ltd. (Headquarters: Shinjuku-ku, Tokyo; Representative Director and President: Tetsuya Murata; hereinafter referred to as Kanro), known for Kanro candy and Pure Gummy, and San-X Co., Ltd. (Headquarters: Chiyoda-ku, Tokyo; hereinafter referred to as San-X), known for its popular character "Rilakkuma," have announced a collaboration. Items featuring Rilakkuma enjoying sweet and sour Pure Gummy will be released one after another.

"Pure Gummy x Rilakkuma" plush toys and miscellaneous goods will be sold exclusively at Loft stores nationwide (excluding some stores) from Saturday, May 16, 2026, and on the San-X Net Shop from 10:00 AM on Monday, May 18.

《A delightful and exciting collaboration between "Pure Gummy x Rilakkuma" is realized!》

"Pure Gummy" is a heart-shaped gummy characterized by its fruity taste, with a "sour powder" that enhances the fruit's deliciousness and a unique "fruit pulp-like texture." Its sweet and sour flavor spreads with every chew, uplifting your spirits as if your heart brightens the moment you eat it. Since its launch in 2002, it has been cherished by a wide range of generations. Meanwhile, "Rilakkuma," which debuted in 2003, is a nationally popular character that gently accompanies daily life with its cute appearance and amusing worldview.

This time, a collaboration between confectionery and characters, both loved for over 20 years, has been realized. Rilakkuma enjoying sweet and sour Pure Gummy will appear as new plush toys and miscellaneous goods. These fruity and refreshing colored items will bring healing and excitement to your daily life.

■ Sales Stores and Release Dates

【Loft】

Release Date: Saturday, May 16, 2026

Loft Store List URL: https://www.loft.co.jp/pages/rilakkuma2605shop/

* Some stores may not carry these items.

* Items may be out of stock. Thank you for your understanding.

* Please note that the release date may vary at some stores.

* For inquiries to Loft, please contact the representative number of each store.

Details of each store: https://www.loft.co.jp/shop_list/

【San-X Net Shop】

Release Date: Monday, May 18, 10:00 AM

San-X Net Shop URL: https://shop.san-x.co.jp

■ Product List

* Plush Toy Rilakkuma / Korilakkuma (3,960 yen each, tax included)

* Plush Toy Kiiroitori (3,740 yen, tax included)

* Hanging Plush Toy (3,080 yen each, tax included)

* Block Memo (715 yen each, tax included)

* Clear File Set (880 yen, tax included): A set of two A4 size files / Mini Towel (880 yen each, tax included)

* Drawstring Bag (880 yen each, tax included)

* Acrylic Keychain (935 yen each, tax included)

* Hair Clip (880 yen each, tax included)

* Clear Heart Window Pouch (2,640 yen, tax included)

* Tote Bag (3,520 yen, tax included)

■ About Pure Gummy

"Pure Gummy" is a popular Kanro product that has been supported by a wide range of generations since its launch in 2002. With its "sour powder" that brings out the deliciousness of fruit and its unique "fruit pulp-like texture," the fruity sweet and sour taste spreads with every chew, making your heart (feelings) lift the moment you eat it. It's a heart-shaped gummy.

Brand Site

https://kanro.jp/pages/pure/

Official X

https://x.com/kanro_pure

Official Instagram

https://www.instagram.com/kanro_pure_photo/

■ About Rilakkuma

A bear in a costume. Rilakkuma, along with Korilakkuma and Kiiroitori, has been taken care of by office lady Kaoru at her home. It is unknown who is inside the costume. Rilakkuma's biggest interests are daily meals and snacks. Favorite foods include hotcakes, omurice, pudding, and dango. Chairoikoguma is a friend who lives in the honey forest.

Character Site

https://www.san-x.co.jp/ja/characters/rilakkuma/

Rilakkuma Official X

https://twitter.com/rilakkuma_gyr

©2026 Kanro Inc. ©2026 SAN-X CO., LTD. ALL RIGHTS RESERVED.

■ Kanro Brand Portfolio

■ Kanro Company Overview

Company Name: Kanro Co., Ltd.

Representative: Tetsuya Murata, Representative Director and President

Location: Tokyo Opera City Building 37F, 3-20-2 Nishi-Shinjuku, Shinjuku-ku, Tokyo

Founded: 1912