Kanro's Asahi Factory Expansion Approved as "Regional Future Investment Promotion Act" Support, Contributing to Economic Revitalization of Matsumoto Region, Nagano Prefecture, in Response to Expanding Gummy Market
Kanro Co., Ltd. announced its Asahi factory expansion in Nagano Prefecture has been approved under the Ministry of Economy, Trade and Industry's "Regional Future Investment Promotion Act." This expansion, with an investment of approximately 13 billion yen, aims to respond to the growing gummy market, with completion scheduled for March 2027 and production starting in July 2027, thereby contributing to local economic revitalization and employment creation.
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- 📰 Published: April 28, 2026 at 19:00
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Kanro Co., Ltd. (Headquarters: Shinjuku-ku, Tokyo; President and Representative Director: Tetsuya Murata; hereinafter referred to as Kanro), known for Kanro Ame and Pure Gummy, is pleased to announce that its application for the expansion of its Asahi Factory, currently under construction in Asahi Village, Higashichikuma District, Nagano Prefecture, has been approved as a Regional Economic Driving Project based on the "Regional Future Investment Promotion Act" by the Ministry of Economy, Trade and Industry.
**Utilizing National Support Systems to Achieve Regional Coexistence and Development at Gummy Production Bases**
In response to changes in the business environment, including regional population decline, the government aims to revitalize local economies through corporate capital investment. The Ministry of Economy, Trade and Industry is promoting private investment that creates high added value in regions through tax incentives based on the "Regional Future Investment Promotion Act." *1
Based on this law, the "Second-Term Nagano Prefecture Matsumoto Region Basic Plan"*3, jointly formulated by 8 cities and villages*2 in the Matsumoto region of Nagano Prefecture and approved by the government in 2024, aims to achieve high economic effects such as creating high-quality employment and strengthening regional hub functions through cooperation with companies.
As a food manufacturing company rooted in the region, Kanro produces products such as gummies at its Asahi Factory and Matsumoto Factory in Nagano Prefecture. In response to the recent increase in gummy demand, the expansion of the Asahi Factory will increase productivity and added value. This project has been approved as a Regional Economic Driving Project in the "Agriculture, Forestry, and Fisheries / Regional Trading Company Sector," as it meets requirements such as increased local employment and expanded transactions.
Through this project, our company will further promote the sophistication of our production system and coexistence with the region, aiming for sustainable growth.
*1 Regional Future Investment Promotion Act (Ministry of Economy, Trade and Industry) https://www.meti.go.jp/policy/sme_chiiki/chiikimiraitoushi.html
*2 Matsumoto City, Shiojiri City, Azumino City, Omi Village, Ikusaka Village, Yamagata Village, Asahi Village, Chikuhoku Village
*3 Second-Term Nagano Prefecture Matsumoto Region Basic Plan https://www.city.matsumoto.nagano.jp/uploaded/attachment/94409.pdf
**Outline of New Gummy Line Establishment**
* Location: 2216-1 Yanagihisa, Oaza Komi, Asahi Village, Higashichikuma District, Nagano Prefecture (within Asahi Factory premises)
* Factory Area: Total floor area 6,916.75㎡
* Structure: Steel frame construction
* Capital Investment: Approximately 13 billion JPY
* Investment Details: Construction of expansion building, establishment of new gummy line, establishment of automated warehouse, etc.
* Completion Date: March 2027 (planned)
* Start of Production: July 2027 (planned)
**Kanro Co., Ltd. Asahi Factory**
* Location: 2216-1 Yanagihisa, Oaza Komi, Asahi Village, Higashichikuma District, Nagano Prefecture
* Year Established: 2010
* Products: Gummy
**Kanro Co., Ltd. Matsumoto Factory**
* Location: 6002-4 Sasaga, Matsumoto City, Nagano Prefecture
* Year Established: 1959
* Products: Candy, Gummy
**Kanro Brand Portfolio**
**Kanro Co., Ltd. Company Overview**
* Company Name: Kanro Co., Ltd.
* Representative: Tetsuya Murata, President and Representative Director
* Location: Tokyo Opera City Building 37F, 3-20-2 Nishi-Shinjuku, Shinjuku-ku, Tokyo
* Founded: November 10, 1912 (Taisho 1)
* Business Activities: Manufacturing and sales of confectionery and food products
* Listed Market: Tokyo Stock Exchange Standard Market (Securities Code 2216)
* URL: Corporate Site https://www.kanro.co.jp/
KanroPOCKeT https://kanro.jp/
Since its founding in 1912, our company has continued to create and grow with beloved products such as "Kanro Ame," which bears our company name, "Health Throat Candy," the first throat candy in the confectionery industry, "Kin no Milk," the No. 1 selling brand in the milk-flavored candy market*, and "Pure Gummy," a pioneer in gummies for adults. At our directly managed store "Hitotsubu Kanro," we communicate the charm of candy with the concept of "Hitotsubu that connects people to people."
In February 2025, we formulated the "Medium-Term Management Plan 2030" and established the new "Kanro Vision 2.0." "Kanro Vision 2.0" consists of our corporate purpose "Sweeten the Future: A single drop enriches the heart," our vision "Bringing smiles to people and society by continuing to create sweet moments," and four values: "Create Sweet Moments," "Transform Business Foundations," "Spin towards the Future," and "Further Evolve an Emergent Organization," indicating our future direction.
We will achieve further growth centered on our domestic gummy business, expand our business domains and business models for sustainable growth, contribute to solving social issues through our business, and enhance corporate value, thereby contributing to a sustainable future for people and society.
*Intage SRI+ Milk Flavored Candy Market 20
**Utilizing National Support Systems to Achieve Regional Coexistence and Development at Gummy Production Bases**
In response to changes in the business environment, including regional population decline, the government aims to revitalize local economies through corporate capital investment. The Ministry of Economy, Trade and Industry is promoting private investment that creates high added value in regions through tax incentives based on the "Regional Future Investment Promotion Act." *1
Based on this law, the "Second-Term Nagano Prefecture Matsumoto Region Basic Plan"*3, jointly formulated by 8 cities and villages*2 in the Matsumoto region of Nagano Prefecture and approved by the government in 2024, aims to achieve high economic effects such as creating high-quality employment and strengthening regional hub functions through cooperation with companies.
As a food manufacturing company rooted in the region, Kanro produces products such as gummies at its Asahi Factory and Matsumoto Factory in Nagano Prefecture. In response to the recent increase in gummy demand, the expansion of the Asahi Factory will increase productivity and added value. This project has been approved as a Regional Economic Driving Project in the "Agriculture, Forestry, and Fisheries / Regional Trading Company Sector," as it meets requirements such as increased local employment and expanded transactions.
Through this project, our company will further promote the sophistication of our production system and coexistence with the region, aiming for sustainable growth.
*1 Regional Future Investment Promotion Act (Ministry of Economy, Trade and Industry) https://www.meti.go.jp/policy/sme_chiiki/chiikimiraitoushi.html
*2 Matsumoto City, Shiojiri City, Azumino City, Omi Village, Ikusaka Village, Yamagata Village, Asahi Village, Chikuhoku Village
*3 Second-Term Nagano Prefecture Matsumoto Region Basic Plan https://www.city.matsumoto.nagano.jp/uploaded/attachment/94409.pdf
**Outline of New Gummy Line Establishment**
* Location: 2216-1 Yanagihisa, Oaza Komi, Asahi Village, Higashichikuma District, Nagano Prefecture (within Asahi Factory premises)
* Factory Area: Total floor area 6,916.75㎡
* Structure: Steel frame construction
* Capital Investment: Approximately 13 billion JPY
* Investment Details: Construction of expansion building, establishment of new gummy line, establishment of automated warehouse, etc.
* Completion Date: March 2027 (planned)
* Start of Production: July 2027 (planned)
**Kanro Co., Ltd. Asahi Factory**
* Location: 2216-1 Yanagihisa, Oaza Komi, Asahi Village, Higashichikuma District, Nagano Prefecture
* Year Established: 2010
* Products: Gummy
**Kanro Co., Ltd. Matsumoto Factory**
* Location: 6002-4 Sasaga, Matsumoto City, Nagano Prefecture
* Year Established: 1959
* Products: Candy, Gummy
**Kanro Brand Portfolio**
**Kanro Co., Ltd. Company Overview**
* Company Name: Kanro Co., Ltd.
* Representative: Tetsuya Murata, President and Representative Director
* Location: Tokyo Opera City Building 37F, 3-20-2 Nishi-Shinjuku, Shinjuku-ku, Tokyo
* Founded: November 10, 1912 (Taisho 1)
* Business Activities: Manufacturing and sales of confectionery and food products
* Listed Market: Tokyo Stock Exchange Standard Market (Securities Code 2216)
* URL: Corporate Site https://www.kanro.co.jp/
KanroPOCKeT https://kanro.jp/
Since its founding in 1912, our company has continued to create and grow with beloved products such as "Kanro Ame," which bears our company name, "Health Throat Candy," the first throat candy in the confectionery industry, "Kin no Milk," the No. 1 selling brand in the milk-flavored candy market*, and "Pure Gummy," a pioneer in gummies for adults. At our directly managed store "Hitotsubu Kanro," we communicate the charm of candy with the concept of "Hitotsubu that connects people to people."
In February 2025, we formulated the "Medium-Term Management Plan 2030" and established the new "Kanro Vision 2.0." "Kanro Vision 2.0" consists of our corporate purpose "Sweeten the Future: A single drop enriches the heart," our vision "Bringing smiles to people and society by continuing to create sweet moments," and four values: "Create Sweet Moments," "Transform Business Foundations," "Spin towards the Future," and "Further Evolve an Emergent Organization," indicating our future direction.
We will achieve further growth centered on our domestic gummy business, expand our business domains and business models for sustainable growth, contribute to solving social issues through our business, and enhance corporate value, thereby contributing to a sustainable future for people and society.
*Intage SRI+ Milk Flavored Candy Market 20