[100 Schools Reached] Kanko Gakuseifuku's School Uniform Flea Market "UNINOWA" – Optimizing "Hand-me-downs" Digitally. Supporting Child-rearing Generations Struggling with Soaring Prices and Contributing to SDGs in Schools
Kanko Gakuseifuku's school uniform flea market service "UNINOWA" has surpassed 100 adopted schools nationwide. This platform allows parents of the same school to safely buy and sell uniforms no longer needed, supporting families facing rising prices and contributing to SDGs in schools.
📋 Article Processing Timeline
- 📰 Published: May 11, 2026 at 22:10
- 🔍 Collected: May 11, 2026 at 13:31
- 🤖 AI Analyzed: May 12, 2026 at 00:19 (10h 47m after Collected)
Kanko Gakuseifuku Co., Ltd. (Headquarters: Ekimae-cho, Kita-ku, Okayama City; Representative Director and President: Shigeru Ozaki; hereinafter: Kanko Gakuseifuku) is pleased to announce that "UNINOWA," a dedicated school uniform flea market service operated by the company, has now surpassed 100 adopted schools nationwide.
"UNINOWA" is a flea market service exclusively for school uniforms, connecting uniforms that are no longer needed due to graduation or outgrowing them to their next owners. Since its launch in March 2025, its adoption has spread, supported by the ability to safely buy and sell in a closed environment among "parents of the same school."
■ Service Background: Towards a Circular Society Where Uniforms Are "Used Until the Very End"
While the environmental burden of the apparel industry is a challenge, school uniforms, with their high durability, are environmentally friendly garments that can be "used for a long time." Kanko Gakuseifuku aims to further enhance this value and ensure that each uniform is "used until the very end."
Furthermore, recent soaring prices have significantly impacted household finances, and the economic burden associated with purchasing school uniforms and supplies has become an issue. To support school life from both "environmental" and "economic" perspectives, we launched "UNINOWA" in March 2025, a platform where parents of the same school can safely buy and sell reused items. Its adoption has progressed from kindergartens to high schools, and even at the municipal level, achieving the milestone of 100 schools.
■ Three Features That Make "UNINOWA" Chosen
Security and Reliability: Operated by Kanko Gakuseifuku, a school uniform manufacturer. Buying and selling are limited to a closed platform for "parents of the same school," and anonymous shipping is supported, ensuring peace of mind regarding crime prevention and privacy protection.
Reduced Household Burden: Meets needs such as "wanting a spare" or "sudden growth requiring a different size" by providing reused items at low prices. Selling unwanted uniforms can also supplement household finances.
SDGs Promotion at the School Level: This is a concrete action to circulate clothing that would otherwise be discarded. It eliminates the hassle for teachers and PTAs of setting up venues and managing inventory, as with bazaars, allowing for the introduction and continuation of sustainable SDGs activities digitally.
■ Adoption Achievements (Partial Excerpt)
Adopted regardless of region or school type.
Iwate Prefecture: Morioka Schole High School, Miyagi Prefecture: Miyagi Meisen Gakuen Meisen Kindergarten, Tokyo: Bunka Gakuen University Suginami Junior & Senior High School, Tokyo: Keika Girls' Junior & Senior High School, Aichi Prefecture: Obu City Obunishi Junior High School, Hyogo Prefecture: Himeji City Otsu Elementary School, Yamaguchi Prefecture: Shimonoseki City Yoshimi Elementary School (integrated elementary and junior high school), Yamaguchi Prefecture: Baiko Gakuin Junior & Senior High School
Kochi Prefecture: Kochi Prefectural Kochi Agricultural High School, Kochi Prefecture: Kochi Prefectural Kochi East Industrial High School, Hyogo Prefecture: Kobe Model Standard Uniform Adopted Schools (62 schools), Fukuoka Prefecture: Yame City Junior High Schools, etc. (9 schools)
■ Feedback from the Field
[Voices from Parents]
・Happy to get a clean item at a reasonable price.
・It helped me when I was worried about having to alter a uniform due to a failed measurement.
・Grateful to be able to purchase through such a system.
・Happy that uniforms I thought would be discarded after graduation went to someone who needed them.
・Didn't want to dispose of uniforms worn only a few times due to transfer.
・I bought it but my child didn't get a chance to wear it, so I hope it gets worn a lot.
[Voices from Teachers]
・I think this is a necessary initiative for the future.
・We were considering reuse due to the SDGs trend.
・Demand is high because children are in their growth phase.
・Parents wanted a bazaar, but we couldn't hold one after COVID, so this is a good alternative.
■ About UNINOWA
"UNINOWA" is a platform where parents of target schools can easily buy and sell uniforms, gym clothes, and school supplies via smartphone.
・Target: Kindergartens, elementary schools, junior high schools, high schools nationwide.
・Introduction fee/Monthly usage fee: Free.
・Sales commission: 20% of the sales price (only incurred upon transaction completion).
・Main functions: School-specific dedicated pages, anonymous transactions, credit card payment.
・Inquiry form: https://docs.google.com/forms/d/e/1FAIpQLSeYj8gxm5gvHHrHAs0Tg9EWd-LsqWrEAHi9Fjbkz96eLWlpdw/viewform?fbzx=6164647280965200748
・KANKO UNINOWA Official Website: https://www.reuse.kanko-gakuseifuku.co.jp/
・KANKO UNINOWA Secretariat: info-reuse@kanko-gakuseifuku.co.jp
■ Future Outlook (UNINOWA Secretariat Comment)
"Having reached the milestone of 100 schools, this system meets the needs of modern parents."