April 1st is 'Hobo Kani® (Almost Crab) Day'. Bringing More Surprise and Fun to the Dining Table with Further Evolution
Kanetetsu Delica Foods renewed its popular 'Hobo Kani' product and launched an SNS campaign to celebrate its 100th anniversary and 'Hobo Kani Day' on April 1st.
📋 Article Processing Timeline
- 📰 Published: April 1, 2026 at 21:05
- 🔍 Collected: April 1, 2026 at 16:47
- 🤖 AI Analyzed: April 21, 2026 at 11:12 (474h 24m after Collected)
Kanetetsu Delica Foods Co., Ltd. (Headquarters: Kobe City, Hyogo Prefecture; President and CEO: Hiroshi Murakami), which celebrated its 100th anniversary in March 2026, will significantly renew its popular product 'Hobo Kani®' and strengthen the promotion of its appeal in conjunction with 'Hobo Kani® Day' (April 1), an anniversary registered with the Japan Anniversary Association.
This spring, the product underwent a major renewal to further pursue an authentic 'crab-like' feel. Through stores and SNS, the company is promoting its appeal to deliver a 'surprising Almost Crab experience' to an even wider audience.
Furthermore, 'Hobo Kani® Day' was applied for and registered as an anniversary with the Japan Anniversary Association based on the desire to let people enjoy a 'playful, gentle lie' that brings a smile to both those who tell it and those who are told, through the 'Hobo Series' of highly realistic flavored kamaboko (surimi), tying in with April Fools' Day on April 1.
## 'Hobo Kani® Day' and '100th Anniversary' SNS Campaign
To commemorate 'Hobo Kani® Day' and the 100th anniversary of its founding, two campaigns are being held on Kanetetsu's official X account.
### [Campaign 1]
April 1 is the 'Hobo Kani® Day' Campaign
This is a participatory SNS campaign where users can enjoy a 'spot the difference' quiz themed around a one-day-only news flash for 'Hobo Kani® Day': 'Kanetetsu changes its company name to Kanitetsu!?'
[Prize Details]
- 100th Anniversary Commemorative Ballpoint Pen with Puzzle (Not for sale)
- Hobo Kani® Dedicated Applicator (A dedicated tool for enjoying Hobo Kani® shabu-shabu / Not for sale)
- Hobo Series Product Assortment
* The above 3-piece set will be presented to 30 lucky winners chosen by lottery.
[Application Period]
From Wednesday, April 1, 2026, to Sunday, April 12, 23:59.
[Eligibility and Application Method]
1) On X (formerly Twitter), Kane...
This spring, the product underwent a major renewal to further pursue an authentic 'crab-like' feel. Through stores and SNS, the company is promoting its appeal to deliver a 'surprising Almost Crab experience' to an even wider audience.
Furthermore, 'Hobo Kani® Day' was applied for and registered as an anniversary with the Japan Anniversary Association based on the desire to let people enjoy a 'playful, gentle lie' that brings a smile to both those who tell it and those who are told, through the 'Hobo Series' of highly realistic flavored kamaboko (surimi), tying in with April Fools' Day on April 1.
## 'Hobo Kani® Day' and '100th Anniversary' SNS Campaign
To commemorate 'Hobo Kani® Day' and the 100th anniversary of its founding, two campaigns are being held on Kanetetsu's official X account.
### [Campaign 1]
April 1 is the 'Hobo Kani® Day' Campaign
This is a participatory SNS campaign where users can enjoy a 'spot the difference' quiz themed around a one-day-only news flash for 'Hobo Kani® Day': 'Kanetetsu changes its company name to Kanitetsu!?'
[Prize Details]
- 100th Anniversary Commemorative Ballpoint Pen with Puzzle (Not for sale)
- Hobo Kani® Dedicated Applicator (A dedicated tool for enjoying Hobo Kani® shabu-shabu / Not for sale)
- Hobo Series Product Assortment
* The above 3-piece set will be presented to 30 lucky winners chosen by lottery.
[Application Period]
From Wednesday, April 1, 2026, to Sunday, April 12, 23:59.
[Eligibility and Application Method]
1) On X (formerly Twitter), Kane...