Share Your Daily Life Enjoying the Revived "Kushi-Oh"! "Kushi-Oh, In What Scene Did You Eat It?" Instagram Posting Campaign Starts May 1st!

Kanesada Co., Ltd. (Headquarters: Miyoshi City, Aichi Prefecture; Representative Director and Chairman: Kunio Matsubara), a fish paste product manufacturer, will hold an Instagram posting campaign titled "Kushi-Oh, In What Scene Did You Eat It?" targeting its popular product "Kushi-Oh," starting May 1, 2026 (Friday). This campaign is being held with the revived popular product "Kushi-Oh," which returned in March 2026, as its theme, against the backdrop of increasing demand for bar-type products in recent years. "Kushi-Oh" is characterized by its convenience, allowing it to be easily enjoyed with one hand, and its satisfying texture. During the campaign period, 30 participants who photograph and post scenes of themselves enjoying "Kushi-Oh" on Instagram will be selected by lottery to receive a 5,000 yen gift certificate and an assortment of Kanesada's popular products. This campaign is the second phase of Kanesada's 100th-anniversary campaigns, which will be held three times in total in April, May, and August. This particular campaign is for May. Through this campaign, Kanesada aims to allow more customers to experience the appeal of "Kushi-Oh" and propose new ways to enjoy it in various daily scenes. ・Product Name: Kushi-Oh 1pc (Red Ginger, Onion, Squid) ・Specification: 1 piece ・Suggested Retail Price: 168 yen (excluding tax) / 182 yen (including tax) ・Sales Area/Channel: National retail stores *Also available for purchase from the EC site below: https://kanesada.base.shop/ Product Name: Kushi-Oh 3pc (Red Ginger, Onion, Squid) ・Specification: 3 pieces ・Suggested Retail Price: 328 yen (excluding tax) / 355 yen (including tax) ・Sales Area/Channel: National retail stores *Also available for purchase from the EC site below: https://kanesada.base.shop/ Campaign Period: May 1, 2026 (Friday) - June 14, 2026 (Sunday) Application Deadline: June 14 (Sunday) *Until 23:59 ▶STEP1: Take a photo of a scene where you ate Kushi-Oh ▶STEP2: Describe the scene when you ate it (e.g., "Ate with family in the car during a drive") and post it on Instagram! *Add hashtags "#串王2026" and "#カネサダ串王" and mention @kanesada_nelicatessen (https://www.instagram.com/kanesada_nelicatessen/) in the body text. 30 winners will receive the following prizes! ■ 5,000 yen gift certificate ■ Kanesada product assortment ・Kushi-Oh 1pc Squid ・Kushi-Oh 1pc Red Ginger ・Kushi-Oh 1pc Onion ・Mocchi Mochi ・Sozai wo Itadaku Ginger ・Sozai wo Itadaku Edamame ・Umami Futochikuwa ・Torobako Ichiba Direct Store's Umami Negi Ginger ・Torobako Ichiba Direct Store's Umami Garlic Soy Sauce Isobeage Winners will be contacted via Instagram DM. Products are scheduled to be shipped in late June. *Posted works may be used on our company's SNS or in advertisements. *Accounts set to private will not be eligible for the lottery. *If you do not maintain the conditions for winning, such as following the account and liking this post, at the time of the lottery, you may be excluded from the lottery. We recommend maintaining the follow and like status for about one month. *If the DM is undeliverable due to poor communication environment or if the procedures described in the winning notification DM are not fulfilled, the winning qualification will be invalidated. *No re-draws will be conducted. *Prizes cannot be shipped to those residing outside Japan. *Prizes cannot be returned, exchanged, or re-shipped if returned to us by the delivery company. *Internet connection fees, communication fees, and various expenses incurred for the procedures described in the winning notification email for participating in this campaign will be borne by the participant. Company Name: Kanesada Co., Ltd. Headquarters: 48-2 Ageocho Kaminagaida, Miyoshi City, Aichi Prefecture Representative: Representative Director and Chairman Kunio Matsubara Founded: 1925 (Taisho 14) Established: August 1966 (Showa 41) Capital: 60 million yen Number of Employees: 1,600 Sales: 27.6 billion yen (FY2024) Business Description: Manufacture and sale of fish paste products, operation of 84 directly managed stores* (as of April 2026) *Neriden: 15 stores, Kanesada: 60 stores, Nerisuke: 9 stores HP Address: https://www.kanesada.com/ X: https://x.com/NelicaShop Instagram: https://www.instagram.com/kanesada_nelicatessen/