Kanesada's 100th Anniversary Campaign Part 2! 'Mocchi Mochi' Idea Recipe Contest in Collaboration with Ryuji & Popular Product Volume-Up Campaign
Kanesada launches the 2nd part of its 100th-anniversary campaign, featuring a viral recipe video with cooking expert Ryuji, an Instagram recipe contest, and a volume-up promotion for popular products.
📋 Article Processing Timeline
- 📰 Published: April 3, 2026 at 19:00
- 🔍 Collected: April 3, 2026 at 10:30
- 🤖 AI Analyzed: April 21, 2026 at 04:34 (426h 3m after Collected)
Kanesada Co., Ltd. (Headquarters: Miyoshi City, Aichi Prefecture; Representative Director & Chairman: Kunio Matsubara), a fish paste (nerimono) manufacturer, will implement the 2nd part of its 100th-anniversary campaign starting Wednesday, April 1, to commemorate its 100th year of establishment.
In the 2nd part of the 100th-anniversary campaign, an original recipe video using the new product 'Mocchi Mochi' (Available at EC site: https://kanesada.base.shop) will be released in collaboration with cooking researcher Ryuji. In this video, 'buzz recipes' that bring out the new charm of 'Mocchi Mochi' from Ryuji's unique perspective will be introduced and shared with a wide audience.
In conjunction with this, an idea recipe contest using 'Mocchi Mochi' will be held on Instagram. A wide variety of arranged recipes using 'Mocchi Mochi' will be collected, and winners selected from the submitted entries will receive luxurious prizes such as gift certificates and an original 'Ryuji's Buzz Recipe x Kanesada' eco-bag.
Furthermore, to show gratitude for daily patronage, a volume-increase campaign for Kanesada's popular products will be sequentially implemented. The first phase will run from Monday, March 30 to Sunday, April 12, 2026, selling 'Koban Satsuma-age' and 'Shoga Satsuma-age' with an increased volume from the usual 8 pieces to 9 pieces. The following second phase will run from Monday, May 11 to Sunday, May 24, 2026, selling 'Hitokuchi Chikuwa-ten Isobe-age' and 'Mocchi Mochi' with an increase of 1 piece each.
Details of the upcoming 100th-anniversary campaign will be announced sequentially.
## Overview of the 100th Anniversary Campaign Part 2
**① Kanesada 'Mocchi Mochi' x Cooking Researcher Ryuji's Buzz Recipe Collaboration Video**
The 2nd collaboration with cooking researcher Ryuji, which gained popularity in the 1st part of the 100th-anniversary campaign!
In the 2nd part of the 100th-anniversary campaign, an original recipe video using the new product 'Mocchi Mochi' (Available at EC site: https://kanesada.base.shop) will be released in collaboration with cooking researcher Ryuji. In this video, 'buzz recipes' that bring out the new charm of 'Mocchi Mochi' from Ryuji's unique perspective will be introduced and shared with a wide audience.
In conjunction with this, an idea recipe contest using 'Mocchi Mochi' will be held on Instagram. A wide variety of arranged recipes using 'Mocchi Mochi' will be collected, and winners selected from the submitted entries will receive luxurious prizes such as gift certificates and an original 'Ryuji's Buzz Recipe x Kanesada' eco-bag.
Furthermore, to show gratitude for daily patronage, a volume-increase campaign for Kanesada's popular products will be sequentially implemented. The first phase will run from Monday, March 30 to Sunday, April 12, 2026, selling 'Koban Satsuma-age' and 'Shoga Satsuma-age' with an increased volume from the usual 8 pieces to 9 pieces. The following second phase will run from Monday, May 11 to Sunday, May 24, 2026, selling 'Hitokuchi Chikuwa-ten Isobe-age' and 'Mocchi Mochi' with an increase of 1 piece each.
Details of the upcoming 100th-anniversary campaign will be announced sequentially.
## Overview of the 100th Anniversary Campaign Part 2
**① Kanesada 'Mocchi Mochi' x Cooking Researcher Ryuji's Buzz Recipe Collaboration Video**
The 2nd collaboration with cooking researcher Ryuji, which gained popularity in the 1st part of the 100th-anniversary campaign!