Kane Sada's 100th Anniversary Campaign Phase 2! Idea Recipe Contest & Popular Product Bonus Campaign in Collaboration with Ryuji
Kane Sada is celebrating its 100th anniversary by launching the second phase of its campaign, which includes an original recipe contest featuring the new product 'Mochi Mochi' in collaboration with culinary researcher Ryuji, and a campaign to increase the quantity of popular products.
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- 📰 Published: April 3, 2026 at 19:00
Kanesada Co., Ltd. (Headquarters: Miyoshi City, Aichi Prefecture, Chairman: Kunio Matsubara), a manufacturer of fish paste products, will launch the second phase of its 100th-anniversary campaign on Wednesday, April 1st, to commemorate its centenary.
In the second phase of the 100th-anniversary campaign, a collaboration video with culinary researcher Ryuji will be released, featuring original recipes using the new product 'Mochi Mochi' (EC site: https://kanesada.base.shop). This video will showcase 'buzz recipes' that highlight the new appeal of 'Mochi Mochi' from Ryuji's unique perspective, targeting a wide audience.
In conjunction with this, an idea recipe contest using 'Mochi Mochi' will be held on Instagram. We are seeking diverse arrangement recipes using 'Mochi Mochi,' and winners will receive luxurious prizes such as gift certificates and original 'Ryuji's Buzz Recipes x Kanesada' eco-bags.
Furthermore, to express gratitude for your continued patronage, we will sequentially implement a bonus campaign offering increased quantities of Kane Sada's popular products. The first phase, from Monday, March 30, 2026, to Sunday, April 12, 2026, will offer 'Koban Satsuma-age' and 'Ginger Satsuma-age' with one extra piece (9 pieces instead of the usual 8). The second phase, from Monday, May 11, 2026, to Sunday, May 24, 2026, will offer one extra piece each of 'Hitokuchi Chikuwa-ten Isobe-age' and 'Mochi Mochi'.
Further details regarding the 100th-anniversary campaign will be announced sequentially.
**100th Anniversary Campaign Phase 2 Overview**
**① Kanesada 'Mochi Mochi' x Culinary Researcher Ryuji's Buzz Recipes Collaboration Video**
Following the success of the first phase of the 100th-anniversary campaign, this is the second collaboration with culinary researcher Ryuji!
■ Culinary Researcher Ryuji's YouTube Channel: https://youtu.be/wfbql5BC2pw
■ Release Date: Thursday, April 2, 2026
**② Idea Recipe Contest "How did you eat 'Mochi Mochi'?"**
We will hold a contest for arrangement recipes using Kane Sada's new product 'Mochi Mochi'.
Campaign Period: Wednesday, April 1, 2026 - Sunday, April 26, 2026
Application Deadline: Sunday, April 26, 2026, 23:59
〈How to Participate〉
▶STEP 1
Cook a dish using 'Mochi Mochi' and take a photo with the product packaging.
▶STEP 2
Write the dish name and its characteristics (your thoughts, recommended scenes, etc.).
Post on Instagram with the hashtags #もっち餅2026 and #カネサダもっち餅, mentioning @kanesada_nelicatessen in the caption!
〈Eligibility〉
Follow Kane Sada's official Instagram account '@kanesada_nelicatessen' and 'like' the post.
〈Prizes〉
●Grand Prix (1 winner)
・30,000 yen gift certificate
・Kanesada product assortment
・'Ryuji's Buzz Recipes x Kanesada' original eco-bag
●Runner-up Grand Prix (3 winners)
・10,000 yen gift certificate
・Kanesada product assortment
・'Ryuji's Buzz Recipes x Kanesada' original eco-bag
●Mochi Mochi Prize (30 winners)
・Kanesada product assortment
・'Ryuji's Buzz Recipes x Kanesada' original eco-bag
〈Product Details〉
・Product Name: Mochi Mochi
・Release Date: Sunday, March 1, 2026
・Contents: 4 pieces
・Sales Area/Channel: Retail stores nationwide
・Suggested Retail Price: 218 yen (excl. tax) / 236 yen (incl. tax)
*Also available for purchase on the following EC site: https://kanesada.base.shop
＜Notes＞
*Submitted entries may be used on our company's social media and advertisements.
*Accounts set to private are not eligible for selection.
*If the conditions for winning (following the account and liking the post) are not maintained at the time of selection, you may be excluded from the draw. We recommend maintaining the follow and like status for about a month.
*If DMs are undeliverable due to poor communication environment or if you fail to complete the procedure described in the winner notification DM, your winning eligibility will be invalidated.
*No re-drawing will be conducted.
*Prizes cannot be shipped to residents outside of Japan.
*Returns, exchanges, or redelivery after return to our company by the shipping company are not possible.
*Internet connection fees, communication charges, and any costs incurred for procedures described in the winner notification email are the responsibility of the participant.
**③ Popular Product Bonus Campaign**
To commemorate our 100th anniversary, we will release popular Kane Sada products with increased quantities for a limited time.
〈Bonus Campaign Period〉
**First Phase**: Monday, March 30, 2026 - Until arrival at stores on Sunday, April 12, 2026 (2 weeks)
Koban Satsuma-age: 8 pieces **+1 extra piece**
Ginger Satsuma-age: 8 pieces **+1 extra piece**
**Second Phase**: Monday, May 11, 2026 - Until arrival at stores on Sunday, May 24, 2026 (2 weeks)
Hitokuchi Chikuwa-ten Isobe-age: 8 pieces **+1 extra piece**
Mochi Mochi: 4 pieces **+1 extra piece**
**Third Phase**: Monday, June 8, 2026 - Until arrival at stores on Sunday, June 21, 2026 (2 weeks)
Koban Satsuma-age: 8 pieces **+1 extra piece**
Ginger Satsuma-age: 8 pieces **+1 extra piece**
**Fourth Phase**: Monday, July 6, 2026 - Until arrival at stores on Sunday, July 19, 2026 (2 weeks)
Hitokuchi Chikuwa-ten Isobe-age: 8 pieces **+1 extra piece**
In the second phase of the 100th-anniversary campaign, a collaboration video with culinary researcher Ryuji will be released, featuring original recipes using the new product 'Mochi Mochi' (EC site: https://kanesada.base.shop). This video will showcase 'buzz recipes' that highlight the new appeal of 'Mochi Mochi' from Ryuji's unique perspective, targeting a wide audience.
In conjunction with this, an idea recipe contest using 'Mochi Mochi' will be held on Instagram. We are seeking diverse arrangement recipes using 'Mochi Mochi,' and winners will receive luxurious prizes such as gift certificates and original 'Ryuji's Buzz Recipes x Kanesada' eco-bags.
Furthermore, to express gratitude for your continued patronage, we will sequentially implement a bonus campaign offering increased quantities of Kane Sada's popular products. The first phase, from Monday, March 30, 2026, to Sunday, April 12, 2026, will offer 'Koban Satsuma-age' and 'Ginger Satsuma-age' with one extra piece (9 pieces instead of the usual 8). The second phase, from Monday, May 11, 2026, to Sunday, May 24, 2026, will offer one extra piece each of 'Hitokuchi Chikuwa-ten Isobe-age' and 'Mochi Mochi'.
Further details regarding the 100th-anniversary campaign will be announced sequentially.
**100th Anniversary Campaign Phase 2 Overview**
**① Kanesada 'Mochi Mochi' x Culinary Researcher Ryuji's Buzz Recipes Collaboration Video**
Following the success of the first phase of the 100th-anniversary campaign, this is the second collaboration with culinary researcher Ryuji!
■ Culinary Researcher Ryuji's YouTube Channel: https://youtu.be/wfbql5BC2pw
■ Release Date: Thursday, April 2, 2026
**② Idea Recipe Contest "How did you eat 'Mochi Mochi'?"**
We will hold a contest for arrangement recipes using Kane Sada's new product 'Mochi Mochi'.
Campaign Period: Wednesday, April 1, 2026 - Sunday, April 26, 2026
Application Deadline: Sunday, April 26, 2026, 23:59
〈How to Participate〉
▶STEP 1
Cook a dish using 'Mochi Mochi' and take a photo with the product packaging.
▶STEP 2
Write the dish name and its characteristics (your thoughts, recommended scenes, etc.).
Post on Instagram with the hashtags #もっち餅2026 and #カネサダもっち餅, mentioning @kanesada_nelicatessen in the caption!
〈Eligibility〉
Follow Kane Sada's official Instagram account '@kanesada_nelicatessen' and 'like' the post.
〈Prizes〉
●Grand Prix (1 winner)
・30,000 yen gift certificate
・Kanesada product assortment
・'Ryuji's Buzz Recipes x Kanesada' original eco-bag
●Runner-up Grand Prix (3 winners)
・10,000 yen gift certificate
・Kanesada product assortment
・'Ryuji's Buzz Recipes x Kanesada' original eco-bag
●Mochi Mochi Prize (30 winners)
・Kanesada product assortment
・'Ryuji's Buzz Recipes x Kanesada' original eco-bag
〈Product Details〉
・Product Name: Mochi Mochi
・Release Date: Sunday, March 1, 2026
・Contents: 4 pieces
・Sales Area/Channel: Retail stores nationwide
・Suggested Retail Price: 218 yen (excl. tax) / 236 yen (incl. tax)
*Also available for purchase on the following EC site: https://kanesada.base.shop
＜Notes＞
*Submitted entries may be used on our company's social media and advertisements.
*Accounts set to private are not eligible for selection.
*If the conditions for winning (following the account and liking the post) are not maintained at the time of selection, you may be excluded from the draw. We recommend maintaining the follow and like status for about a month.
*If DMs are undeliverable due to poor communication environment or if you fail to complete the procedure described in the winner notification DM, your winning eligibility will be invalidated.
*No re-drawing will be conducted.
*Prizes cannot be shipped to residents outside of Japan.
*Returns, exchanges, or redelivery after return to our company by the shipping company are not possible.
*Internet connection fees, communication charges, and any costs incurred for procedures described in the winner notification email are the responsibility of the participant.
**③ Popular Product Bonus Campaign**
To commemorate our 100th anniversary, we will release popular Kane Sada products with increased quantities for a limited time.
〈Bonus Campaign Period〉
**First Phase**: Monday, March 30, 2026 - Until arrival at stores on Sunday, April 12, 2026 (2 weeks)
Koban Satsuma-age: 8 pieces **+1 extra piece**
Ginger Satsuma-age: 8 pieces **+1 extra piece**
**Second Phase**: Monday, May 11, 2026 - Until arrival at stores on Sunday, May 24, 2026 (2 weeks)
Hitokuchi Chikuwa-ten Isobe-age: 8 pieces **+1 extra piece**
Mochi Mochi: 4 pieces **+1 extra piece**
**Third Phase**: Monday, June 8, 2026 - Until arrival at stores on Sunday, June 21, 2026 (2 weeks)
Koban Satsuma-age: 8 pieces **+1 extra piece**
Ginger Satsuma-age: 8 pieces **+1 extra piece**
**Fourth Phase**: Monday, July 6, 2026 - Until arrival at stores on Sunday, July 19, 2026 (2 weeks)
Hitokuchi Chikuwa-ten Isobe-age: 8 pieces **+1 extra piece**
FAQ
What is the main content of Kane Sada's 2nd anniversary campaign?
It includes a recipe contest for the new product 'Mochi Mochi' in collaboration with culinary researcher Ryuji, and a campaign to increase the quantity of popular products.
What are the prizes for the recipe contest?
The Grand Prize winner receives a 30,000 yen gift certificate, runners-up receive 10,000 yen, and 'Mochi Mochi' awardees receive product assortments, among others.
Which products are included in the volume increase campaign?
Affected products include 'Koban Satsuma-age', 'Ginger Satsuma-age', 'Hitokuchi Chikuwa-ten Isobe-age', and 'Mochi Mochi', with increased quantities offered during specific periods.