Kaneka Launches Two New Products Under the "My Power®" Series as Part of the "Sugoi Cell™" Project for Reduced Coenzyme Q10
Kaneka launches two new products containing reduced coenzyme Q10.
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- 📰 Published: March 30, 2026 at 21:58
- 🔍 Collected: March 30, 2026 at 22:56 (57 min after Published)
- 🤖 AI Analyzed: April 16, 2026 at 05:18 (390h 22m after Collected)
Kaneka Corporation (Headquarters: Minato-ku, Tokyo, President: Kazuhiko Fujii) will launch "My Power® Q10 Yogurt Lemon Flavor Drink Type" shipping from March 30 (Monday) and "My Power® Reduced Coenzyme Q10 Gummy" from April 21 (Tuesday), through its group company Kaneka Foods Corporation (Headquarters: Shinjuku-ku, Tokyo, President: Futoshi Fukuzaki), as part of the "Sugoi Cell™" project.
The "Sugoi Cell™" project (*1) is an initiative to make people who strive with their minds and bodies feel the potential of their cells through reduced coenzyme Q10 (*2). Since its launch in November last year, we have been disseminating information through sampling events and other activities.
We are pleased to announce the launch of two new health food products under this project: "My Power® Q10 Yogurt Lemon Flavor Drink Type" and "My Power® Reduced Coenzyme Q10 Gummy." Both products contain 100mg of reduced coenzyme Q10, our proprietary ingredient. With the aim of helping people feel the approximately 37 trillion cells in their bodies more on a daily basis, we have developed two easy-to-incorporate product lines for everyday life.
Under the philosophy of "Kaneka makes the world healthier. KANEKA thinks 'Wellness First'.", we are committed to promoting overall health, including nutrition and exercise. Moving forward, we will continue to expand our lineup, including functional foods that combine lactic acid bacteria and supplement ingredients, so that customers can choose according to their needs, contributing to people's health and affluent dietary lives.
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(*1) November 20, 2025 Announcement: Launched the "Sugoi Cell™" Project
"Sugoi Cell™" Project Special Site (https://www.kaneka.co.jp/suge-zo_saibo)
(*2) Reduced coenzyme Q10 is a component present in almost all human cells and is an important component for cellular energy production. Our company has been researching reduced coenzyme Q10 for many years and develops health foods and foods with function claims for multiple applications.
My Power® Q10 Yogurt My Power®
Lemon Flavor Drink Type Reduced Coenzyme Q10 Gummy
FAQ
What are the new products being launched?
Kaneka is launching two new products: 'My Power® Q10 Yogurt Lemon Flavor Drink Type' and 'My Power® Reduced Coenzyme Q10 Gummy'.
What is the "Sugoi Cell™" project?
The "Sugoi Cell™" project is an initiative by Kaneka to help people who strive with their minds and bodies feel the potential of their cells through reduced coenzyme Q10.
What is the key ingredient in these new products?
The key ingredient is reduced coenzyme Q10, a proprietary ingredient from Kaneka, with 100mg included in each product.
What is the purpose of reduced coenzyme Q10?
Reduced coenzyme Q10 is a component found in almost all human cells and is crucial for cellular energy production.
What is Kaneka's overall health philosophy?
Kaneka's philosophy is 'Kaneka makes the world healthier. KANEKA thinks "Wellness First".', focusing on comprehensive health promotion including nutrition and exercise.