[British Hills] Enjoy an Authentic Picnic Empty-Handed: Selling the 'English Picnic Hamper'

British Hills (Tenei Village, Fukushima Prefecture), which boasts over 1.1 million visitors since its establishment in 1994, will sell a "Picnic Hamper" that allows you to easily enjoy a British-style picnic, limited to 5 groups each day from Monday, May 11, 2026, to Friday, May 29, 2026. In addition to a menu equivalent to the British afternoon tea served at the Ascot Tea Room, this set includes a "hamper (basket)," a rug, and cutlery essential for a picnic, allowing you to enjoy an authentic picnic empty-handed. Please spend an elegant early summer moment at British Hills, surrounded by the clear air of the highlands.

What is a "Picnic Hamper"? A "Picnic Hamper" is a British-style picnic basket packed with food and a set of tableware. This plan recreates this traditional style, allowing you to enjoy an authentic British picnic empty-handed.

History of the Picnic Hamper The origin of the picnic is said to date back to 17th-century France. When it crossed over to Britain around the mid-18th century, it spread as a culture of enjoying meals in the lush green countryside, and in the 19th century, a circle called the "Picnic Society" was born in London's high society. This became the catalyst for the picnic culture to blossom in Britain. In the 19th century, London's long-established department store "Fortnum & Mason" began selling "Hampers," baskets packed with groceries in response to requests from people in high society, and this became the origin of the current "Picnic Hamper."

Sales Period: Monday, May 11, 2026 - Friday, May 29, 2026 (Limited to 5 groups per day)