Urban Fit Co., Ltd. Decided as Title Partner for "All Japan Senior Badminton Championship"! Supporting Senior Athletes Who Continue to Challenge!
Urban Fit, a subsidiary of Kanamic Network, has been named the title partner for the All Japan Senior Badminton Championship. This partnership aims to promote lifelong sports, enhance brand recognition, and expand engagement with participants, spectators, and local communities, thereby increasing its value as a wellness brand.
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- 📰 Published: May 12, 2026 at 02:02
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Kanamic Network Co., Ltd. (Head office: Shibuya-ku, Tokyo; Representative Director and President: Takuma Yamamoto; hereinafter "the Company"), through its subsidiary Urban Fit Co., Ltd. (Head office: Osaka-shi, Osaka; Representative Director and President: Keiji Yamamoto; hereinafter "Urban Fit"), has agreed to become the title partner for the All Japan Senior Badminton Championship organized by the Nippon Badminton Association (Shinjuku-ku, Tokyo; President: Mitsuru Murai; hereinafter "Nippon Badminton Association"). We are pleased to announce this partnership.
As a result, this tournament will be held as the "43rd Urban Fit 24 All Japan Senior Badminton Championship." This tournament is an iconic event for promoting lifelong sports in Japan's badminton community, with competitors of a wide range of ages (30 and over) participating, and players who have won preliminary rounds in each prefecture competing for the championship in the main tournament.
■ Background of this partnership
"URBAN FIT24," operated by Urban Fit, is a next-generation fitness gym that supports the "life performance" of people living in the community. It offers the convenience of a 24-hour gym, along with a high-quality, sophisticated environment, hospitality-driven services, programs supervised by physical therapists, body care, and a dedicated healthcare app for members.
Urban Fit is also engaged in regional health promotion activities and lifelong sports support. In 2026, it was certified as a "Sports Yell Company" by the Japan Sports Agency and has been involved in preventing long-term care, frailty prevention, and promoting social participation among the elderly through initiatives such as participation in Chiyoda Ward's "Chiyoda Active Senior School."
This title partnership is positioned to further develop these initiatives, supporting the realization of a society where everyone, from those engaged in competitive sports to those aiming for daily health maintenance, can achieve sustainable health and thrive.
■ Future Developments
Our group is expanding its business in the fitness and wellness domain through Urban Fit, in addition to providing ICT services in the medical, nursing care, and health fields. Through this partnership, Urban Fit will support a nationwide tournament, aim to disseminate the value of lifelong sports and enhance brand recognition, and further increase its value as a wellness brand by expanding contact points with participants, spectators, and local communities.
Our group will continue to contribute to people's richer lives and the extension of healthy lifespans by working across the medical, nursing care, and health promotion domains.
▲ URBAN FIT24 Brand Image
■ 43rd Urban Fit 24 All Japan Senior Badminton Championship Main Tournament Details
Dates: October 24 (Sat) - October 26 (Mon), 2026
Hokkaido: Asahikawa City, Takasu Town, Obihiro City, Kushiro City, Muroran City, Tomakomai City, Iwamizawa City
October 30 (Fri) - November 1 (Sun), 2026
Hokkaido: Otaru City, Sapporo City
■ About Nippon Badminton Association
The Nippon Badminton Association, as the governing body for badminton in Japan, is committed to strengthening top athletes, nurturing junior generations, and promoting the sport to a wide range of generations.
Aiming to "create a rich world that excites the heart," the association promotes physical and mental health through sports, rich humanity, and the creation of diverse connections. The All Japan Senior Badminton Championship is positioned as one of the important tournaments that disseminates the charm of lifelong sports to society.
Nippon Badminton Association Official Website: https://www.badminton.or.jp/
[Company Overview]
Company Name: Kanamic Network Co., Ltd. (TSE Prime Listed: 3939)
Head Office Location: Ebisu Garden Place Tower 31F, 4-20-3 Ebisu, Shibuya-ku, Tokyo
Representative: Takuma Yamamoto
Established: October 2000
Company Name: Urban Fit Co., Ltd.
Head Office Location: Resort Trust Midosuji Building 7F, 4-14-3 Nishitenma, Kita-ku, Osaka
Representative: Keiji Yamamoto
Established: November 2015
[Inquiries regarding this matter]
Kanamic Network Co., Ltd. Administration Department
Address: Ebisu Garden Place Tower 31F, 4-20-3 Ebisu, Shibuya-ku, Tokyo 150-6031
TEL: 03-5798-3955
FAX: 03-5798-3951
As a result, this tournament will be held as the "43rd Urban Fit 24 All Japan Senior Badminton Championship." This tournament is an iconic event for promoting lifelong sports in Japan's badminton community, with competitors of a wide range of ages (30 and over) participating, and players who have won preliminary rounds in each prefecture competing for the championship in the main tournament.
■ Background of this partnership
"URBAN FIT24," operated by Urban Fit, is a next-generation fitness gym that supports the "life performance" of people living in the community. It offers the convenience of a 24-hour gym, along with a high-quality, sophisticated environment, hospitality-driven services, programs supervised by physical therapists, body care, and a dedicated healthcare app for members.
Urban Fit is also engaged in regional health promotion activities and lifelong sports support. In 2026, it was certified as a "Sports Yell Company" by the Japan Sports Agency and has been involved in preventing long-term care, frailty prevention, and promoting social participation among the elderly through initiatives such as participation in Chiyoda Ward's "Chiyoda Active Senior School."
This title partnership is positioned to further develop these initiatives, supporting the realization of a society where everyone, from those engaged in competitive sports to those aiming for daily health maintenance, can achieve sustainable health and thrive.
■ Future Developments
Our group is expanding its business in the fitness and wellness domain through Urban Fit, in addition to providing ICT services in the medical, nursing care, and health fields. Through this partnership, Urban Fit will support a nationwide tournament, aim to disseminate the value of lifelong sports and enhance brand recognition, and further increase its value as a wellness brand by expanding contact points with participants, spectators, and local communities.
Our group will continue to contribute to people's richer lives and the extension of healthy lifespans by working across the medical, nursing care, and health promotion domains.
▲ URBAN FIT24 Brand Image
■ 43rd Urban Fit 24 All Japan Senior Badminton Championship Main Tournament Details
Dates: October 24 (Sat) - October 26 (Mon), 2026
Hokkaido: Asahikawa City, Takasu Town, Obihiro City, Kushiro City, Muroran City, Tomakomai City, Iwamizawa City
October 30 (Fri) - November 1 (Sun), 2026
Hokkaido: Otaru City, Sapporo City
■ About Nippon Badminton Association
The Nippon Badminton Association, as the governing body for badminton in Japan, is committed to strengthening top athletes, nurturing junior generations, and promoting the sport to a wide range of generations.
Aiming to "create a rich world that excites the heart," the association promotes physical and mental health through sports, rich humanity, and the creation of diverse connections. The All Japan Senior Badminton Championship is positioned as one of the important tournaments that disseminates the charm of lifelong sports to society.
Nippon Badminton Association Official Website: https://www.badminton.or.jp/
[Company Overview]
Company Name: Kanamic Network Co., Ltd. (TSE Prime Listed: 3939)
Head Office Location: Ebisu Garden Place Tower 31F, 4-20-3 Ebisu, Shibuya-ku, Tokyo
Representative: Takuma Yamamoto
Established: October 2000
Company Name: Urban Fit Co., Ltd.
Head Office Location: Resort Trust Midosuji Building 7F, 4-14-3 Nishitenma, Kita-ku, Osaka
Representative: Keiji Yamamoto
Established: November 2015
[Inquiries regarding this matter]
Kanamic Network Co., Ltd. Administration Department
Address: Ebisu Garden Place Tower 31F, 4-20-3 Ebisu, Shibuya-ku, Tokyo 150-6031
TEL: 03-5798-3955
FAX: 03-5798-3951