Risou Jitsugyo Co., Ltd. (Location: Kita-ku, Osaka City, Osaka Prefecture, President: Shinnosuke Fuse), which operates the ramen restaurant 'Dotonbori Kamukura,' is celebrating its 40th anniversary. To commemorate this milestone, actor Masao Okada has been appointed as the 40th Anniversary Special Ambassador, and actress Kaho has been appointed as the 40th Anniversary Special Supporter. The new CM featuring Okada and Kaho, titled 'It Has Been, and It Will Be. It Tastes Like Japan.,' will begin airing on April 1st, 2026 (Wednesday). In this CM, viewers can see the two enjoying the taste of Kamukura in a natural way, through film photographs shot by photographer Kotori Kawashima.

URL for 'It Has Been, and It Will Be. It Tastes Like Japan.' CM 15 seconds: https://youtu.be/qy-2_lkR5RE 30 seconds: https://youtu.be/yPGHc-oE_oI ■CM Content 'It Has Been, and It Will Be. It Tastes Like Japan.' Focus on Masao Okada's 'Relaxed and Contented Expression' After Tasting 'Delicious Ramen'! This CM depicts Masao Okada and Kaho visiting 'Dotonbori Kamukura' and enjoying a moment savoring the 'Delicious Ramen.' The moment they take a sip of the soup, a natural smile appears. When Okada asks the chef in his uniform, 'Has it always been this taste?', he is told, 'We've been refining it for 40 years,' eliciting an expression mixed with surprise and joy. Surrounded by the gentle flavor that seeps into their hearts and the warm atmosphere of the shop, they finally leave, saying, 'I'll be back.' Furthermore, the filming by photographer Kotori Kawashima using a film camera captures the natural expressions of the two enjoying the ramen with the warm and gentle texture characteristic of film photography, expressing Kamukura's comforting deliciousness. ■Filming Episode 'I'll come to eat again!' Staff smile at Masao Okada's heartfelt thoughts on Kamukura's taste.

Masao Okada mentioned that it had been a while since he last ate Kamukura's ramen, while Kaho expressed that it's a taste she's been familiar with since childhood. Okada shared, 'As I'm currently raising children and find it difficult to dine out, I've been looking forward to this.' Both actors enjoyed the ramen deliciously during breaks, and the filming proceeded in a consistently pleasant atmosphere. Scenes of slurping soup and looking at each other with smiles captivated the staff with their well-matched acting. Additionally, with the filming by photographer Kotori Kawashima using a film camera, they showed various expressions, from serious gazes to crinkly smiles. ■New CM Cut Sheet

CM Overview 【Title】'It Has Been, and It Will Be. It Tastes Like Japan.' (15 sec, 30 sec) 【Cast】Masao Okada / Kaho 【Premiere Date】April 1st, 2026 (Tuesday) 【Broadcast Area】Kansai Area: 2 Prefectures and 4 Prefectures 【CM Full Version URL】'It Has Been, and It Will Be. It Tastes Like Japan.' 15 sec: https://youtu.be/qy-2_lkR5RE 30 sec: https://youtu.be/yPGHc-oE_oI ■Cast Profiles Masao Okada (Dotonbori Kamukura 40th Anniversary Special Ambassador) Born August 15, 1989. From Tokyo. Debuted in 2006. Recent works include the films 'Last Mile' (2024), 'Yukite Kaeranu' (2025), 'After the Quake' (2025), and the dramas NHK's 2024 first-half serial TV novel 'Tora ni Tsubasa,' 'The Travel Nurse,' 'Ogamisensei,' and 'Chotto dake Esper.' Also, the TBS Friday drama 'Tazuna Brothers' began airing in April. He is also awaiting the release of Season 2 of the Disney+ original Korean drama 'A Shop for Killers,' his first appearance in a Korean production.

Kaho (Dotonbori Kamukura 40th Anniversary Special Supporter) Born August 30, 1999, from Tokyo. Actress. Debuted as a child actor in 2007 and had her first leading role in the 2014 film 'Setouchi Kaizoku Monogatari.' Recent works include 'Haru ga Kitara,' 'Umi no Hajimari,' 'Jaa, Anta ga Tsukutte Miro yo,' and 'Hanae Mori Butterfly Beyond.' The TBS Tuesday drama 'Toki wa sude ni osushi!?' began airing in April. ■Photographer Profile Kotori Kawashima

Photographer. Graduated from Waseda University, Faculty of Letters, Department of French Literature. Major collections include 'BABY BABY' (2007), 'Mirai-chan' (2011), 'Myōjō' (2014), co-authored with Shuntaro Tanigawa, 'Oyasumi Kamitachi' (2014), 'Ohayō Moshimoshi Aishiteru' (2020), '(Sekai)²' (2021), 's(e)oul mate' (2024), and the latest photo book 'Sa-lanlan' (2025). Received the 42nd Kodansha Publishing Culture Award for Photography and the 40th Kimura Ihei Photography Award. Official Website: http://kawashimakotori.com/ Instagram: @kotori_kawashima

What is Dotonbori Kamukura? With the brand message 'It Tastes Like Japan.,' Kamukura is characterized by its comforting soup that warms the heart, ramen that brings out the umami of the ingredients, and a store experience filled with hospitality. Founded on July 19, 1986, in Dotonbori, Osaka, with 4 tsubo (approx. 13 sq meters) and 9 seats. The signature dish, 'Delicious Ramen,' which combines the secret soup developed over a year and a half by the founder, who came from a French restaurant background, with napa cabbage and pork belly, is prepared at each store by 'Soup Sommeliers' who have passed rigorous internal examinations, ensuring customers can enjoy a supreme bowl anytime, anywhere. Rapidly expanding mainly in the Kansai and Kanto regions, it currently operates 124 stores in Japan (84 in Kansai / 40 in Kanto) and 2 overseas stores (as of the end of March 2026). We welcome all customers, regardless of nationality, age, or gender, every day with the best ramen and hospitality. https://kamukura.co.jp

About Risou Jitsugyo Co., Ltd. (Risou Jitsugyo Group) Centered around the ramen restaurant 'Dotonbori Kamukura,' the group is involved in all aspects of the food business, including the management of domestic and international dining establishments and the operation of food factories. A major objective of our corporate activities is to 'Protect the Innocent Smiles of Children,' aiming for a society that ensures the stable lives of children. https://rsj.co.jp

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  • Source: PR TIMES
  • Category: キャンペーン