'Wanna Tsururincho?' Salon-Born Shampoo 'Tsururincho.' Supports Hair Troubles During the Rainy Season. New TV Commercial 'Rainy Season' Edition Airs from April 25 (Sat) in Kanto and Kansai
The salon-exclusive shampoo 'Tsururincho.', which has shipped over 880,000 units, is launching a new TV commercial addressing rainy season hair concerns. Starring Nana Tokuse and Rico Fujitani, the ad begins airing in the Kanto and Kansai regions on April 25, 2026.
📋 Article Processing Timeline
- 📰 Published: April 25, 2026 at 18:10
- 🔍 Collected: April 25, 2026 at 09:31
- 🤖 AI Analyzed: April 25, 2026 at 10:03 (31 min after Collected)
Planning Background - A Salon-Born Answer to Rainy Season Hair Troubles
The rainy season is when hair concerns such as frizz, spreading, and dryness become most apparent. Due to rising humidity, hair easily loses its moisture balance, leading to struggles with morning styling and unmanageable hair while out and about—a stress experienced by many.
'Tsururincho.' is a shampoo and treatment born directly from salons specializing in beautiful hair menus. Designed specifically to address damage caused by heat and chemical treatments, this professional-use home care line has surpassed 880,000 units in cumulative shipments* and is used in over 2,000 specialized hair care salons nationwide. Ahead of this year's rainy season, this commercial subtly captures the transformation of a day that begins with the small joy of 'manageable hair,' portrayed through a relatable conversation between a senior and a junior colleague at work.
*Cumulative shipment volume of the series. As of June 2025, in-house research.
About the New TV Commercial 'Rainy Season' Edition
The setting is a retro cafe on a day off. The senior and junior colleagues, who appeared in the previous 'It's Winter' edition, are looking out the window at the rainy weather.
The junior colleague mutters, 'It's the rainy season, Senpai.' Struggling with hair made frizzy by the humidity, she looks at her senior's consistently sleek and manageable hair and can't help but ask.
'In this season, my hair is always so frizzy, so why does yours stay so beautiful, Senpai!?'
The secret the senior reveals is 'Tsururincho.'.
Through their natural exchange, the commercial conveys the product's features: a salon-born shampoo formulated with keratin, amino acids, and moisturizing ingredients that condition the hair, leaving it smooth and manageable.
The final line from the senior, 'Wanna Tsururincho for the rainy season?'
This piece captures a moment that turns the often gloomy rainy season into something to look forward to just a little bit.
Commercial Overview
Title: 'Rainy Season' Edition (15 seconds / 30 seconds)
Television
Broadcast Start Date: Saturday, April 25, 2026
Broadcast Regions: Kanto Area, Kansai Area
Taxi Signage
Broadcast Start Date: Monday, April 27, 2026
Broadcast Regions: Kanto Area, Kansai Area
Video URLs:
Rainy Season Edition 15s: https://www.youtube.com/watch?v=J1oGsV7j9kA
Rainy Season Edition 30s: https://www.youtube.com/watch?v=x7XrnksPs5U
Cast Profiles
Senior Role: Nana Tokuse
Born June 10, 1998
- 'WIND AND SEA'
- 'TENTIAL'
- 'AstonMartin DBX707'
- 'LUCIS Tokyo'
- 'GRe4N BOYZ' Angel and Demon MV
- 'adidas original'
- 'BioActive' in Thailand
- 'IPSA' Serum Active
- 'KANEBO' Comfort Stretchy Wash II
- 'Naturaglace'
- 'Tanaka Kikinzoku' Jewelry
- 'SILQA' Web Steel/Movie
- 'iYON' Web Steel/Movie
- 'Netflix Japan' CM Directed by Yukihiro Shoda
- 'WELEDA' Rosemary Scalp Cleansing
- 'YA-MAN' Facial Equipment HAKEI Model
Instagram Account:
https://www.instagram.com/nana.tokuse/
TikTok Account
https://www.tiktok.com/@nana.tokuse
Junior Role: Rico Fujitani
Born August 6, 1995, from Kyoto Prefecture
Affiliated with Europe Kikaku
- Chocolate Planet 'Haru ni Kimi, Yubisack' Music Video
- Night Drama 'Itsuka, Mujuryoku no Chu de' (NHK)
- Drama 'Kimi to shita Kiss wa Itsumademo' (ABC TV / TV Asahi)
- Gekidan Ampersand Latest Performance 'Dangerous Door'
- Serial TV Novel 'Omusubi' (NHK) - As Asuna Ishii
- 'Kyokugen Fufu' (Kansai TV) - As Kyoko's Colleague
- Movie 'River, Nagarenaideyo' (Director: Junta Yamaguchi)
- Movie 'Rewrite' (Director: Daigo Matsui)
- Parco Produce 'Sensei no Senaka ~Aru Eiga Kantoku no Gen-eiteki Kaisoroku~'
- Europe Kikaku 'Internet-to Explorer'
Instagram Account:
https://www.instagram.com/fujirico86/
X Account
https://x.com/rico_f86
Production
Producer: Yoji Yamaguchi (y4create)
Director: Ryuichi Sawada (y4create)
Assistant Director: Retsu Hosomi (y4create)
Cinematography: Taku Wada (Churun Company)
Lighting: Kazusuke Tanaka (Kazusuke Tanaka Lighting Office)
Art Direction: Daisuke Tomita
Audio: [Not specified]
The rainy season is when hair concerns such as frizz, spreading, and dryness become most apparent. Due to rising humidity, hair easily loses its moisture balance, leading to struggles with morning styling and unmanageable hair while out and about—a stress experienced by many.
'Tsururincho.' is a shampoo and treatment born directly from salons specializing in beautiful hair menus. Designed specifically to address damage caused by heat and chemical treatments, this professional-use home care line has surpassed 880,000 units in cumulative shipments* and is used in over 2,000 specialized hair care salons nationwide. Ahead of this year's rainy season, this commercial subtly captures the transformation of a day that begins with the small joy of 'manageable hair,' portrayed through a relatable conversation between a senior and a junior colleague at work.
*Cumulative shipment volume of the series. As of June 2025, in-house research.
About the New TV Commercial 'Rainy Season' Edition
The setting is a retro cafe on a day off. The senior and junior colleagues, who appeared in the previous 'It's Winter' edition, are looking out the window at the rainy weather.
The junior colleague mutters, 'It's the rainy season, Senpai.' Struggling with hair made frizzy by the humidity, she looks at her senior's consistently sleek and manageable hair and can't help but ask.
'In this season, my hair is always so frizzy, so why does yours stay so beautiful, Senpai!?'
The secret the senior reveals is 'Tsururincho.'.
Through their natural exchange, the commercial conveys the product's features: a salon-born shampoo formulated with keratin, amino acids, and moisturizing ingredients that condition the hair, leaving it smooth and manageable.
The final line from the senior, 'Wanna Tsururincho for the rainy season?'
This piece captures a moment that turns the often gloomy rainy season into something to look forward to just a little bit.
Commercial Overview
Title: 'Rainy Season' Edition (15 seconds / 30 seconds)
Television
Broadcast Start Date: Saturday, April 25, 2026
Broadcast Regions: Kanto Area, Kansai Area
Taxi Signage
Broadcast Start Date: Monday, April 27, 2026
Broadcast Regions: Kanto Area, Kansai Area
Video URLs:
Rainy Season Edition 15s: https://www.youtube.com/watch?v=J1oGsV7j9kA
Rainy Season Edition 30s: https://www.youtube.com/watch?v=x7XrnksPs5U
Cast Profiles
Senior Role: Nana Tokuse
Born June 10, 1998
- 'WIND AND SEA'
- 'TENTIAL'
- 'AstonMartin DBX707'
- 'LUCIS Tokyo'
- 'GRe4N BOYZ' Angel and Demon MV
- 'adidas original'
- 'BioActive' in Thailand
- 'IPSA' Serum Active
- 'KANEBO' Comfort Stretchy Wash II
- 'Naturaglace'
- 'Tanaka Kikinzoku' Jewelry
- 'SILQA' Web Steel/Movie
- 'iYON' Web Steel/Movie
- 'Netflix Japan' CM Directed by Yukihiro Shoda
- 'WELEDA' Rosemary Scalp Cleansing
- 'YA-MAN' Facial Equipment HAKEI Model
Instagram Account:
https://www.instagram.com/nana.tokuse/
TikTok Account
https://www.tiktok.com/@nana.tokuse
Junior Role: Rico Fujitani
Born August 6, 1995, from Kyoto Prefecture
Affiliated with Europe Kikaku
- Chocolate Planet 'Haru ni Kimi, Yubisack' Music Video
- Night Drama 'Itsuka, Mujuryoku no Chu de' (NHK)
- Drama 'Kimi to shita Kiss wa Itsumademo' (ABC TV / TV Asahi)
- Gekidan Ampersand Latest Performance 'Dangerous Door'
- Serial TV Novel 'Omusubi' (NHK) - As Asuna Ishii
- 'Kyokugen Fufu' (Kansai TV) - As Kyoko's Colleague
- Movie 'River, Nagarenaideyo' (Director: Junta Yamaguchi)
- Movie 'Rewrite' (Director: Daigo Matsui)
- Parco Produce 'Sensei no Senaka ~Aru Eiga Kantoku no Gen-eiteki Kaisoroku~'
- Europe Kikaku 'Internet-to Explorer'
Instagram Account:
https://www.instagram.com/fujirico86/
X Account
https://x.com/rico_f86
Production
Producer: Yoji Yamaguchi (y4create)
Director: Ryuichi Sawada (y4create)
Assistant Director: Retsu Hosomi (y4create)
Cinematography: Taku Wada (Churun Company)
Lighting: Kazusuke Tanaka (Kazusuke Tanaka Lighting Office)
Art Direction: Daisuke Tomita
Audio: [Not specified]