Kamakura's Classic Souvenir "Kamakura Wich" to Hold a "Thanksgiving Festival" Embodying its Brand Concept

Keiwan Co., Ltd., operator of the popular Kamakura souvenir brand "Kamakura Wich," will hold a two-day Thanksgiving Festival exclusively at its direct stores on May 22nd and 23rd. To show customer appreciation, the event will feature a gift with purchase over ¥2,000 (tax incl.) and the limited-time sale of the special "Adult Rum Cake."
零售,行銷,食品NQ 95/100出典:PR Times

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  • 📰 Published: May 18, 2026 at 20:10
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Keiwan Co., Ltd. (Headquarters: Gokurakuji, Kamakura City, Kanagawa Prefecture / CEO: Tomo Nakamura), which operates seven stores mainly in Kanagawa Prefecture, will hold a [Direct Store Limited Thanksgiving Festival] for two days only on May 22 (Fri) and 23 (Sat), 2026, to express gratitude to its loyal customers. During the period, customers who spend ¥2,000 (tax incl.) or more on a single receipt will receive one each of the popular 'Rum Raisin' and 'Coffee' flavors of the signature product 'Kamakura Wich,' for a total of two pieces. Furthermore, customers who spend ¥2,500 (tax incl.) or more will also receive a 200 yen discount coupon valid from May 29 (Fri) to June 30 (Tue), 2026. Additionally, as a Thanksgiving Festival exclusive sweet, the 'Adult Rum Cake,' which was popular last year, will be sold again this year in limited quantities. It is a special flavor for adults, luxuriously soaked in fragrant "Negrita Rum." It can be enjoyed as a companion for a relaxing evening or as a sweet to adorn a special moment. This limited-time sweet is also recommended as a gift for Father's Day. https://www.kamakurawich.jp/view/page/onlineshop

The brand concept "O-hitotsu dozo (Please have one)" embodies our strong desire to walk alongside more people, cherishing the trust, tradition, and the core 'joy' we have cultivated.

Thanksgiving Festival Overview
【Event Period】May 22 (Fri) & May 23 (Sat), 2026
【Content ①】During the period, customers who spend ¥2,000 (tax incl.) or more on a single receipt will receive one 'Rum Raisin' and one 'Coffee' Kamakura Wich, totaling two pieces. *Offer ends when stock runs out at each store.
【Content ②】Customers who spend ¥2,500 (tax incl.) or more will receive a 200 yen discount coupon valid from May 29 (Fri) to June 30 (Tue), 2026.
【Participating Stores】Kamakura Main Store, CIAL Kamakura Store, Ofuna Lumine Wing Store, Odakyu Department Store Fujisawa, Terrace Mall Shonan Store, Odakyu Department Store Machida Store, Totsuka Factory Direct Store.

【Limited Quantity】Adult Rum Cake
【Sale Date】From May 22 (Fri), 2026 until sold out
【Price】¥2,300 (tax incl.)
A rich adult rum cake generously soaked in "Negrita Rum," a renowned French liquor. It features a gorgeous rum aroma and a moist texture with every bite, creating a mature flavor. It is a luxurious sweet whose flavor deepens over time.

About the Kamakura Main Store
Located a 2-minute walk from the JR Kamakura Station West Exit, the Kamakura Wich Main Store offers a wide range of cafe-exclusive items like 'Rum Raisin Soft Serve' and the 'Handmade Kamakura Wich Set' in addition to classic baked goods. Please stop by during your stroll in Kamakura.

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Kamakura's Famous Sweet 'Kamakura Wich'
'Kamakura Wich' sandwiches a fluffy, homemade rum raisin and smooth, flavorful butter cream between light biscuits (Kamakura Biscuits). For the 'Kamakura Wich,' rum is added immediately after the raisins are cooked to evaporate the alcohol, and then they are left to rest, gently infusing the raisins with an elegant rum aroma. The resulting homemade rum raisins are safe for children and those sensitive to alcohol. The combination of 'rum raisin,' 'butter cream,' and 'Kamakura Biscuit' is a unique specialty that evolves from a crispy texture to a moist one over time.

Company Overview
CEO Tomo Nakamura: "'Please have one.' This phrase encapsulates our vision for the new 'Kamakura Wich.' We cherish the joy of making sweets, the joy of delivering them to customers, and the joy of reconnecting with customers through our sweets. As we take this new step, we return to this origin of 'joy.' We want to continue cherishing the warm joy felt in the moment of connection when we hand-pass our heartfelt sweets to each customer, saying 'Please have one.' It is our mission to be a shop that nurtures connections with customers and brings joy to everyone with the spirit of 'Please have one.' We sincerely ask for your continued patronage of 'Kamakura Wich.'"

Company Name: Keiwan Co., Ltd.
Headquarters: 1-13-27 Gokurakuji, Kamakura City, Kanagawa Prefecture
Sales & Production HQ: 2773 Totsuka-cho, Totsuka-ku, Yokohama City, Kanagawa Prefecture
Website: https://www.kamakurawich.jp/
Official Instagram: https://www.instagram.com/kamakura_wich/
Official X: https://x.com/kamakurawich