【Kamakura Honten & CIAL Kamakura Limited】Capture Kamakura Memories. Kamakura's Famous Sweet "Kamakura Witch" Launches First Original Merchandise.

Kamakura's famous confectionery shop "Kamakura Witch" is launching its first original merchandise, including a logo tote bag and umbrella marker, available exclusively at two stores starting May 1, 2026. Commemorative campaigns, such as special sets with popular sweets and gifts, will also be held.
新製品NQ 38/100出典:PR Times

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  • 📰 Published: April 25, 2026 at 20:50
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## Press Release Information
Title: 【Kamakura Honten & CIAL Kamakura Limited】Capture Kamakura Memories. Kamakura's Famous Sweet "Kamakura Witch" Launches First Original Merchandise.

Subtitle:
Company Name: K.K. Keiwan
Industry:

Main Text (first 8000 characters): Logo-emblazoned 'Tote Bag' and 'Umbrella Marker' from Kamakura-born "Kamakura Witch".

Keiwan Co., Ltd. (Head office: Kamakura City, Kanagawa Prefecture; Representative Director: Yutaka Nakamura) will start selling its first original merchandise since its establishment, exclusively at two stores, Kamakura Honten and CIAL Kamakura, from Friday, May 1, 2026. This is a new initiative aimed at creating brand value. We have received many requests for commercializing the original novelty items that have been distributed as commemorative measures, and in response, we are now launching general sales for the first time. As the first phase, we have prepared a 'Tote Bag' and an 'Umbrella Marker' featuring the impressive Kamakura Witch logo. These items are easy to use in daily life. We hope that each time you pick them up, they will bring back fond memories of your time at the store and in Kamakura.

Brand Logo Design and Origin
The brand logo incorporates the whisk icon, embodying a homemade taste, and is structured based on the 'sanded' shape of 'Kamakura Witch'. It adopts a house-shaped motif reminiscent of the founding store name 'Okashi no Ie Kamakura Ogawaken' and is designed as a pentagon. Inspired by the gentle sweetness of rum raisins, Kamakura biscuits, and buttercream, the corners of the pentagon are rounded. The color adopted is a deep purple reminiscent of rum raisins.

Overview of Kamakura Witch Original Merchandise
Kamakura Witch Tote Bag
【Price】580 yen (tax included)
【Body Size】Main body/approx. W260×H150×D80mm, Handle/W25×H250mm
【Material】Cotton (320g/㎡)
A canvas tote bag perfect for daily use.

Kamakura Witch Umbrella Marker
【Price】300 yen (tax included)
【Body Size】Within W47×H50×D3mm
【Material】Transparent acrylic (3mm thick), silicone ring
An umbrella marker that subtly adds color to everyday life.

【Stores】
Kamakura Honten: 8-1 Onaricho, Kamakura-shi, Kanagawa (TEL: 0467-25-0660)
CIAL Kamakura: 1-1-1 Komachi, Kamakura-shi, Kanagawa (TEL: 0467-33-5224)

Original Merchandise Sale Commemorative Campaign
To commemorate the sale of original merchandise, we will offer special prices.

<Special Price Sale>
【Sales Period】From Friday, May 1, 2026, to Sunday, May 10, 2026

Kamakura Manmaru Busse 3-piece set 860 yen (tax included)
■Limited set of popular Kamakura Manmaru Busse (rum raisin) 3-piece set and tote bag
【Product Name】Kamakura Manmaru Tote Bag Set
【Contents】Kamakura Witch Tote Bag 580 yen (tax included),
Kamakura Manmaru Busse (rum raisin) 3-piece set 860 yen (tax included)
【Price】Special price 1,380 yen (tax included), usually 1,440 yen (tax included)

Raisin Brownie 6-piece set 1,970 yen (tax included)
■Receive an umbrella marker with the purchase of a Raisin Brownie 6-piece set
Customers who purchase a Raisin Brownie 6-piece set (1,970 yen) will receive one Kamakura Witch Umbrella Marker (retail price 300 yen (tax included)) as a gift.

【Stores】
Kamakura Honten: 8-1 Onaricho, Kamakura-shi, Kanagawa (TEL: 0467-25-0660)
CIAL Kamakura: 1-1-1 Komachi, Kamakura-shi, Kanagawa (TEL: 0467-33-5224)

Introduction to the two Kamakura stores (Kamakura Honten and CIAL Kamakura)

Kamakura Honten Exterior
Kamakura Honten
Located about a 2-minute walk from Kamakura Station West Exit, in the middle of Onari-dori, is "Kamakura Honten". In addition to classic baked gift items, it boasts the widest selection of products among all stores, including roll cakes and puddings. It offers the perfect souvenirs for Kamakura. The store also features a full menu of Kamakura Honten-exclusive cafe items, such as "Rum Raisin Soft Serve" and "Handmade Kamakura Witch Set" where you can enjoy freshly made Kamakura Witch. Please stop by during your stroll through Kamakura.

■Kamakura Honten Limited Menu
【Seasonal Limited】Orange Iced Tea
【Sales Period】From Friday, May 1, 2026, to the end of July
【Price】650 yen (tax included)
Fragrant Earl Grey iced tea blended with fresh orange juice. The subtle bitterness of the tea harmonizes exquisitely with the natural sweetness of the orange, creating a refreshing taste.

Orange Iced Tea (Seasonal Limited)
Kamakura CIAL Store Interior
CIAL Kamakura Store
Directly connected to Kamakura Station East Exit, CIAL Kamakura Store is conveniently located for comfortable use even in rainy weather or hot summer days. In addition to demand for tourist souvenirs, it is also frequently used for daily snacks and by commuters stopping by after work, serving a variety of purposes for many customers. Its excellent accessibility, being directly connected to the station, also allows for quick purchases, and many customers utilize it by differentiating it from the main store.