【Kalodata Weekly】Japan TikTok Shop Market: GMV Decreases to 1.119 Billion JPY Due to Golden Week Impact, But New Fans Surge. A Preparation Period for Post-Holiday Rebound (Week of April 27)
According to Kalodata Japan's latest data, the Japanese TikTok Shop market saw a significant decrease in GMV to 1.119 billion JPY (down 16.80% week-on-week) during the week of April 27 to May 3, influenced by increased outings during Golden Week. However, the average selling price maintained a high trend at 1,847 JPY (-1.3%). Furthermore, the number of products sold reached a four-week high of 57,558 units (up 9.04%), and new fan acquisition surged by 36.32% week-on-week. This suggests that the sales decline is temporary, and efforts are underway to expose diverse products and acquire potential customers in anticipation of demand recovery after the holidays.
📋 Article Processing Timeline
- 📰 Published: May 7, 2026 at 20:38
- 🔍 Collected: May 7, 2026 at 12:01
- 🤖 AI Analyzed: May 7, 2026 at 12:37 (35 min after Collected)
## Press Release Information
Title: 【Kalodata Weekly】Japan TikTok Shop Market: GMV Decreases to 1.119 Billion JPY Due to Golden Week Impact, But New Fans Surge. A Preparation Period for Post-Holiday Rebound (Week of April 27)
Subtitle:
Company Name:
Industry:
Body (first 8000 characters):
■ Summary (Executive Summary)
According to the latest data from TikTok Shop data analysis service Kalodata Japan (operated by Kalowave Japan Inc.), the Japanese TikTok Shop market from April 27 to May 3 experienced a significant decrease in GMV to 1.119 billion JPY (down 16.80% week-on-week), influenced by increased outings during the Golden Week period.
On the other hand, the average selling price maintained a high-price trend at 1,847 JPY (-1.3%).
Furthermore, the number of products sold recorded a four-week high of 57,558 units (up 9.04%), and the number of new fans surged explosively by +36.32% week-on-week. This indicates that the sales decline is temporary, and it is a period of preparation for a post-holiday rebound, with diverse product exposure and acquisition of potential customers progressing in anticipation of demand recovery.
■ Key Points (Week-on-Week)
GMV: 1.119 billion JPY (-16.80%)
Number of sales: 605,800 units (-15.71%)
Number of live rooms: 10,106 (-10.56%)
Number of new fans: 2.7823 million (+36.32%)
* These figures are independently compiled data by Kalodata.
■ Weekly Report
This report is created based on analysis results generated by "Kalopilot," the AI analysis function of the TikTok Shop data analysis tool "Kalodata."
Kalopilot is an AI assistant that can create market reports, research products, and analyze operations through natural language queries.
▼Click here for the detailed data report
Japan TikTok Shop Market Weekly Report (April 27 - May 3, 2026)
Kalodata Japan Editorial Department General Review:
The Japanese TikTok Shop from April 20 to April 26 saw a temporary decrease in GMV to 1.119 billion JPY (down 16.80% week-on-week) and sales volume to 605,800 units (down 15.71%) due to the impact of Golden Week.
Meanwhile, the number of new fans surged to 2.7823 million (up 36.32%), indicating active content consumption during the long holiday.
Trends over the past 4 weeks
Sales / Number of Sales / Average Selling Price
- Week of April 6: 0.935 billion JPY / 539,000 units / 1,737 JPY
- Week of April 13: 1.181 billion JPY / 719,000 units / 1,643 JPY
- Week of April 20: 1.345 billion JPY / 719,000 units / 1,872 JPY
- Week of April 27: 1.119 billion JPY / 606,000 units / 1,847 JPY
TOP 10 Categories by Sales (billion JPY)
1. Beauty & Personal Care: 2.08
2. Women's Wear & Innerwear: 1.41
3. Food & Beverages: 1.37
4. Smartphones & Electronics: 0.80
5. Toys & Hobbies: 0.63
6. Travel Bags & Luggage: 0.51
7. Daily Necessities: 0.47
8. Men's Wear & Underwear: 0.43
9. Automobiles & Motorcycles: 0.39
10. Health: 0.37
Product & Content Related Indicators (Week-on-Week)
- Number of new products: 42,405 (-1.53%)
- Number of products sold: 57,558 (+9.04%)
- Number of videos: 591,000 (+2.80%)
- Number of live rooms: 10,106 (-10.56%)
Market & Investment Related Indicators (Week-on-Week)
- Total number of shops: 105,974 (+0.45%)
- Advertising budget: 12.39 million JPY (-6.79%)
- Number of new fans: 2.78 million (+36.32%)
Category Trend Analysis
"Beauty & Personal Care" maintained its top position with GMV of 2.08 billion JPY, and "Women's Wear & Innerwear" also held second place with 1.41 billion JPY. Furthermore, "Food & Beverages" rose to third place with 1.37 billion JPY, strongly driving holiday consumption.
While the overall market contracted due to Golden Week, categories capturing holiday demand, such as food, performed relatively well, supporting the market.
■ Permanent Weekly Image
Source: Kalodata Survey
Source: Kalodata Survey
■ About the Data
This report is based on information independently collected and analyzed by Kalodata, using TikTok Shop related data.
* Reproduction, citation, and secondary use are permitted with proper attribution (e.g., "Source: Kalodata Survey").
■ About Kalodata
Kalodata (https://www.kalodata.com/) is a data analysis platform specialized for TikTok Shop.
It visualizes categories, shops, creators, products, videos/ads, and live streams across the board, supporting data-driven decision-making for sellers, brands, creators, and affiliates.
■ Ongoing Campaigns and Exclusive Benefits
① 7-day free trial in progress
Kaloda
Title: 【Kalodata Weekly】Japan TikTok Shop Market: GMV Decreases to 1.119 Billion JPY Due to Golden Week Impact, But New Fans Surge. A Preparation Period for Post-Holiday Rebound (Week of April 27)
Subtitle:
Company Name:
Industry:
Body (first 8000 characters):
■ Summary (Executive Summary)
According to the latest data from TikTok Shop data analysis service Kalodata Japan (operated by Kalowave Japan Inc.), the Japanese TikTok Shop market from April 27 to May 3 experienced a significant decrease in GMV to 1.119 billion JPY (down 16.80% week-on-week), influenced by increased outings during the Golden Week period.
On the other hand, the average selling price maintained a high-price trend at 1,847 JPY (-1.3%).
Furthermore, the number of products sold recorded a four-week high of 57,558 units (up 9.04%), and the number of new fans surged explosively by +36.32% week-on-week. This indicates that the sales decline is temporary, and it is a period of preparation for a post-holiday rebound, with diverse product exposure and acquisition of potential customers progressing in anticipation of demand recovery.
■ Key Points (Week-on-Week)
GMV: 1.119 billion JPY (-16.80%)
Number of sales: 605,800 units (-15.71%)
Number of live rooms: 10,106 (-10.56%)
Number of new fans: 2.7823 million (+36.32%)
* These figures are independently compiled data by Kalodata.
■ Weekly Report
This report is created based on analysis results generated by "Kalopilot," the AI analysis function of the TikTok Shop data analysis tool "Kalodata."
Kalopilot is an AI assistant that can create market reports, research products, and analyze operations through natural language queries.
▼Click here for the detailed data report
Japan TikTok Shop Market Weekly Report (April 27 - May 3, 2026)
Kalodata Japan Editorial Department General Review:
The Japanese TikTok Shop from April 20 to April 26 saw a temporary decrease in GMV to 1.119 billion JPY (down 16.80% week-on-week) and sales volume to 605,800 units (down 15.71%) due to the impact of Golden Week.
Meanwhile, the number of new fans surged to 2.7823 million (up 36.32%), indicating active content consumption during the long holiday.
Trends over the past 4 weeks
Sales / Number of Sales / Average Selling Price
- Week of April 6: 0.935 billion JPY / 539,000 units / 1,737 JPY
- Week of April 13: 1.181 billion JPY / 719,000 units / 1,643 JPY
- Week of April 20: 1.345 billion JPY / 719,000 units / 1,872 JPY
- Week of April 27: 1.119 billion JPY / 606,000 units / 1,847 JPY
TOP 10 Categories by Sales (billion JPY)
1. Beauty & Personal Care: 2.08
2. Women's Wear & Innerwear: 1.41
3. Food & Beverages: 1.37
4. Smartphones & Electronics: 0.80
5. Toys & Hobbies: 0.63
6. Travel Bags & Luggage: 0.51
7. Daily Necessities: 0.47
8. Men's Wear & Underwear: 0.43
9. Automobiles & Motorcycles: 0.39
10. Health: 0.37
Product & Content Related Indicators (Week-on-Week)
- Number of new products: 42,405 (-1.53%)
- Number of products sold: 57,558 (+9.04%)
- Number of videos: 591,000 (+2.80%)
- Number of live rooms: 10,106 (-10.56%)
Market & Investment Related Indicators (Week-on-Week)
- Total number of shops: 105,974 (+0.45%)
- Advertising budget: 12.39 million JPY (-6.79%)
- Number of new fans: 2.78 million (+36.32%)
Category Trend Analysis
"Beauty & Personal Care" maintained its top position with GMV of 2.08 billion JPY, and "Women's Wear & Innerwear" also held second place with 1.41 billion JPY. Furthermore, "Food & Beverages" rose to third place with 1.37 billion JPY, strongly driving holiday consumption.
While the overall market contracted due to Golden Week, categories capturing holiday demand, such as food, performed relatively well, supporting the market.
■ Permanent Weekly Image
Source: Kalodata Survey
Source: Kalodata Survey
■ About the Data
This report is based on information independently collected and analyzed by Kalodata, using TikTok Shop related data.
* Reproduction, citation, and secondary use are permitted with proper attribution (e.g., "Source: Kalodata Survey").
■ About Kalodata
Kalodata (https://www.kalodata.com/) is a data analysis platform specialized for TikTok Shop.
It visualizes categories, shops, creators, products, videos/ads, and live streams across the board, supporting data-driven decision-making for sellers, brands, creators, and affiliates.
■ Ongoing Campaigns and Exclusive Benefits
① 7-day free trial in progress
Kaloda