Start of Demonstration Experiment for 'Unwanted Item Collection' Using Stores and Delivery Networks in Yokohama, in Collaboration with Jimoty, Japan's Largest Local Information Media
Kakuyasu and Jimoty have partnered to launch a demonstration experiment in Yokohama. By utilizing Kakuyasu's existing liquor delivery infrastructure as a collection base for reusable items, they aim to verify the effectiveness of a circular economy model using '2-way logistics.'
📋 Article Processing Timeline
- 📰 Published: April 28, 2026 at 00:30
- 🔍 Collected: April 27, 2026 at 16:01
- 🤖 AI Analyzed: April 28, 2026 at 02:10 (10h 8m after Collected)
Nandemo Sakaya Kakuyasu (Headquarters: Kita-ku, Tokyo; President: Junichi Sato), a subsidiary of Hitomail Co., Ltd. (formerly Kakuyasu Group), will collaborate with Jimoty, Inc. (Headquarters: Shinagawa-ku, Tokyo; President: Takahiro Kato) to open its store and delivery network as reuse bases starting April 28, 2026.
Starting April 28, 'Jimoty Spot Mini,' a collection spot where household unwanted items can be brought in for free, will be installed at two 'Nandemo Sakaya Kakuyasu' stores in Yokohama. The experiment will verify whether the unique '2-way logistics' (delivery and collection) system cultivated through alcohol delivery can be effectively used for collecting reusable items.
■ Background: New Role as Regional Infrastructure and Reuse Verification
According to the latest data from the Ministry of the Environment, the annual tax spent on waste incineration is approximately 2.44 trillion yen, and the cost per person is 19,700 yen. With about 67% of municipalities nationwide introducing paid household waste disposal, the importance of reducing waste is higher than ever.
In this context, the Hitomail Group has set 'Promotion of Circular Economy' as a key sustainability materiality. With over 200 store bases primarily in the Tokyo metropolitan area and a unique logistics network that allows for free same-day delivery of even a single bottle of beer, Kakuyasu already operates a '2-way' service that collects returnable containers while delivering products. In this experiment, by combining this network with Jimoty, Japan's largest reuse platform with approximately 10 million monthly users, they will verify the effectiveness of the system as a social infrastructure where local residents can more easily choose 'not to throw away' in their daily lives.
■ Overview of the Demonstration Experiment
'Jimoty Spot Mini' will be set up at two Kakuyasu stores in Yokohama to significantly expand collection points. Items brought in will be accepted through a unique, smooth system at each store and efficiently transported to a Jimoty Spot using the return trips of existing alcohol delivery vehicles to be sold as reusable items.
■ Service Details
Service Name: Jimoty Spot Mini
Period: April 28, 2026 (Tue) – July 31, 2026 (Fri) [Limited period]
Target Stores:
- Kakuyasu Higashi-Kanagawa Store (2-16-2 Tammachi, Kanagawa-ku, Yokohama)
- Kakuyasu Hodogaya Store (102 Nishikubo-cho, Hodogaya-ku, Yokohama)
Reception Hours: Higashi-Kanagawa (10:00-21:00) / Hodogaya (10:00-22:00)
Target Items: Small appliances, clothing, toys, daily sundries, tableware, etc.
- Items with a total of 3 sides within 180cm
- Reusable items (broken, dirty, or non-functional items are not accepted)
Fee: Free
■ Comments from Representatives
Yumi Ono, Executive Officer of Jimoty: 'We want to make giving away a simpler choice than throwing away by expanding these spots nationwide.'
Tomoya Kobayashi, Executive Officer of Hitomail: 'We strongly sympathize with the social significance of Jimoty Spot and have decided to start this demonstration.'
Starting April 28, 'Jimoty Spot Mini,' a collection spot where household unwanted items can be brought in for free, will be installed at two 'Nandemo Sakaya Kakuyasu' stores in Yokohama. The experiment will verify whether the unique '2-way logistics' (delivery and collection) system cultivated through alcohol delivery can be effectively used for collecting reusable items.
■ Background: New Role as Regional Infrastructure and Reuse Verification
According to the latest data from the Ministry of the Environment, the annual tax spent on waste incineration is approximately 2.44 trillion yen, and the cost per person is 19,700 yen. With about 67% of municipalities nationwide introducing paid household waste disposal, the importance of reducing waste is higher than ever.
In this context, the Hitomail Group has set 'Promotion of Circular Economy' as a key sustainability materiality. With over 200 store bases primarily in the Tokyo metropolitan area and a unique logistics network that allows for free same-day delivery of even a single bottle of beer, Kakuyasu already operates a '2-way' service that collects returnable containers while delivering products. In this experiment, by combining this network with Jimoty, Japan's largest reuse platform with approximately 10 million monthly users, they will verify the effectiveness of the system as a social infrastructure where local residents can more easily choose 'not to throw away' in their daily lives.
■ Overview of the Demonstration Experiment
'Jimoty Spot Mini' will be set up at two Kakuyasu stores in Yokohama to significantly expand collection points. Items brought in will be accepted through a unique, smooth system at each store and efficiently transported to a Jimoty Spot using the return trips of existing alcohol delivery vehicles to be sold as reusable items.
■ Service Details
Service Name: Jimoty Spot Mini
Period: April 28, 2026 (Tue) – July 31, 2026 (Fri) [Limited period]
Target Stores:
- Kakuyasu Higashi-Kanagawa Store (2-16-2 Tammachi, Kanagawa-ku, Yokohama)
- Kakuyasu Hodogaya Store (102 Nishikubo-cho, Hodogaya-ku, Yokohama)
Reception Hours: Higashi-Kanagawa (10:00-21:00) / Hodogaya (10:00-22:00)
Target Items: Small appliances, clothing, toys, daily sundries, tableware, etc.
- Items with a total of 3 sides within 180cm
- Reusable items (broken, dirty, or non-functional items are not accepted)
Fee: Free
■ Comments from Representatives
Yumi Ono, Executive Officer of Jimoty: 'We want to make giving away a simpler choice than throwing away by expanding these spots nationwide.'
Tomoya Kobayashi, Executive Officer of Hitomail: 'We strongly sympathize with the social significance of Jimoty Spot and have decided to start this demonstration.'