[Niigata Station Exclusive] Rapidly Growing Sweets Brand 'Kajuan' from Fukushima Launches 'Echigo Hime Macarons' Luxuriously Using the Phantom Strawberry 'Echigo Hime' at CoCoLo Niigata Store on March 25th.

KAJUAN Co., Ltd. (Headquarters: Fukushima City, Fukushima Prefecture, Representative: Koichiro Kato), which operates the 'Iwai no Meika Kajuan' (Celebratory Confectionery Kajuan) brand, launched 'Echigo Hime Macarons,' using Niigata Prefecture's original strawberry 'Echigo Hime,' exclusively at its CoCoLo Niigata store on March 25, 2026 (Wednesday). Our company, which has expanded to four stores nationwide within one year of its establishment, proposes a 'new experience of taking home a piece of Niigata' for tourists and business travelers. The macarons are visually beautiful, encapsulating the strong sweetness and aroma unique to Echigo Hime. Background of Product Development The name Kajuan embodies the wish that 'seasonal fruits (Ka) be given as gifts for celebrations (Ju).' Until now, we have embodied this wish by offering 'Fruit Daifuku,' where we individually wrap the finest fruits from farmers nationwide. This time, with the opening of our store at 'CoCoLo Niigata,' a new gateway to Niigata Station, we faced a major challenge: how to deliver the deliciousness of 'Echigo Hime,' Niigata's proud treasure strawberry, to people far away. Echigo Hime has a very delicate flesh, making it extremely difficult to transport outside the prefecture. We wanted to deliver this rich aroma and sweetness to more celebratory occasions. With this in mind, we decided to take on a new challenge: fusing the traditional technique of fruit daifuku with modern sweets, macarons. It was a development that returned to Kajuan's origin of delivering the essence of fruit in its most beautiful state. Product Overview Echigo Hime Macarons are designed to be a special souvenir that allows people to feel the charm of Niigata, with a visually gorgeous and elegant taste that leverages the rich aroma and gentle sweetness unique to Echigo Hime. This makes it possible to meet the demand for souvenirs and gifts with a Niigata touch. Product Details Product Name: Echigo Hime Macaron Release Date: March 25, 2026 (Wednesday) Price: 5 pieces for 1600 yen (tax included) Sales Location: Iwai no Meika Kajuan CoCoLo Niigata Store URL: https://kajuan.jp Comment Representative Director / Koichiro Kato We have encapsulated the charm of Niigata Prefecture's original variety 'Echigo Hime' into an elegant macaron, in Kajuan's style. We hope it becomes a new standard souvenir that people can take home along with their memories of visiting Niigata. Future Developments KAJUAN Co., Ltd. plans to develop souvenir products utilizing Niigata's unique ingredients and expand its regional exclusive product lineup, starting with the launch of Echigo Hime Macarons. Contact for inquiries regarding this matter KAJUAN Co., Ltd. Representative Director Koichiro Kato E-mail: k.kato@kajuan.jp Company Profile Company Name: KAJUAN Co., Ltd. Representative: Representative Director Koichiro Kato Established: February 26, 2025 Capital: 1 million yen Location: Fukushima City, Fukushima Prefecture Business Activities: ・Planning, manufacturing, and sales of Japanese and Western confectionery ・Operation of the Japanese sweets brand 'Kajuan,' centered on fruit daifuku ・Event sales, e-commerce sales, store operation ・Product development and souvenir planning and sales for tourist destinations