From Car Wash to Galaxy: WASH!PLAZA®︎ 30th Anniversary Kicks Off with Original IP "KINGWASHER™" Unveiled | Born on Mercury. Landed on Earth.

The 24-hour coin-operated car wash "WASH!PLAZA®︎" in Yokohama, Kanagawa Prefecture, will begin its 30th-anniversary year on April 1, 2026.
Along with this, the original character IP "KINGWASHER™" will be launched.
The next chapter of the brand begins with a new story set in a "car wash in space."

30th Anniversary Year Kicks Off

WASH!PLAZA®︎ will celebrate its 30th anniversary since its establishment in 1996.
To commemorate this, we will be rolling out various projects during the anniversary year, from April 1, 2026, to the end of March 2027.

The 30th-anniversary logo was also unveiled today.
We will strengthen brand communication throughout the year, centered on visuals themed around "bubbles" and "space."

WASH!PLAZA®︎ is characterized by creating spaces influenced by American car wash culture.

Original IP "KINGWASHER™" Launched

As a new symbol of WASH!PLAZA®︎,
we are announcing the bird-like alien character "KINGWASHER™."

KINGWASHER™ is set as a "car wash owner" who was born on Mercury and landed on Earth,
and is a core character in the brand's underlying story:

"WASH!PLAZA® ORBITAL NETWORK — CLEANING THE GALAXY"

.

Its simple and approachable design
is conceived with merchandise development and brand collaborations in mind.

SNS and Story Development

Going forward, we plan to develop KINGWASHER™ story content,
primarily on Instagram.

・WASH!PLAZA® Official Account
・KINGWASHER™ Official Account (Newly established)

will be used to disseminate stories connecting space and the car wash.

Merchandise and POP UP Development

At the WASH!PLAZA® OFFICIAL GOODS STORE, in addition to apparel and car wash goods, new merchandise centered around KINGWASHER™ is scheduled to launch sequentially.
ONLINE STORE:

https://washplaza.official.ec/

・Original Apparel
・Stickers
・Car Wash Goods
・Popsicles (Original Ice Cream)

Through physical stores and POP UP events,
we will expand the "experience of enjoying a car wash."

KINGWASHER™ is an original character born from the WASH!PLAZA® worldview, and we will nurture it as an IP that will drive future brand development.

New Content "WASH!PLAZA® STATION"

As a new media originating from WASH!PLAZA®,
news program-style content is currently being planned.

・World Car Wash News
・Topics on American Culture
・Daily Life at WASH!PLAZA®

Furthermore, the original character KINGWASHER™ will appear as a navigator.
Under the worldview of "WASH!PLAZA® ORBITAL NETWORK,"
car wash culture will be disseminated from a cosmic perspective.

It is scheduled to be distributed via Podcast and SNS short videos.

30th Anniversary Event Scheduled

On November 3, 2026,
"BLOCK PARTY - WASH!PLAZA®︎ 30 YEARS ANNIVERSARY -" is scheduled to be held.

■Past Event Achievements

WASH!PLAZA® has continuously held self-planned events, which are bustling with many visitors every year.
These have been developed as unique experiential events that fuse car wash, music, apparel, miscellaneous goods, food, and car culture, characteristic of WASH!PLAZA®.

The atmosphere and brand worldview can be seen on YouTube.

Scenes from WASH!PLAZA®-hosted event "BLOCK PARTY" (Digest Video)

Click here for past event videos (BLOCK PARTY Playlist)
https://youtube.com/playlist?list=PLZ0u9kXZd-XXYsTqwUwZOsQHzC_zL-3Rd&si=IjNps7EvUu2j7gnQ

Future Outlook

WASH!PLAZA®︎ aims to evolve beyond the framework of a "car wash"
into an "experiential brand."

Through IP development centered on KINGWASHER™,
we are also considering collaborations with companies and brands, as well as licensing.

Furthermore, looking ahead to future expansion into overseas markets, including the United States,
we aim to establish a "car wash brand as a Japanese culture."

The original popsicle "WASH!PLAZA® POPSICLE" was born from a collaboration with "Million Dollar Ice Cream Parlor," a popular ice cream parlor in Yokosuka. It is being developed as food and cultural content that expands the car wash experience.

With the original character IP "KINGWASHER™" appearing in these contents, we aim to create a new culture centered on car washing under the worldview of "WASH!PLAZA® ORBITAL NETWORK."

As an IP brand originating from a car wash, we will expand its value.

Company Overview

WASH!PLAZA®︎ (Operated by: Kajita Co., Ltd.)
Location: 12-11 Torihama-cho, Kanazawa-ku, Yokohama-shi, Kanagawa
Business Activities: Coin car wash operation / Goods sales / Event planning / Location shooting support (MV, advertisements, magazines, etc.) / Development and expansion of original character IP "KINGWASHER™" (licensing, media, commercialization, overseas expansion)

WASH!PLAZA® Official Website: