Kairos Marketing COO to Speak on Strategies for Moving Beyond Web Advertising Reliance
Key facts
- Kairos Marketing COO to Speak on Strategies for Moving Beyond Web Advertising Reliance
- Kairos Marketing announced that COO Noriyuki Shirai will speak at a webinar hosted by Majisemi, focusing on strategies for B2B companies to transition from ad-dependent models to asset-based marketing.
- Source: PR Times
- Date: May 19, 2026
Direct answer
Kairos Marketing announced that COO Noriyuki Shirai will speak at a webinar hosted by Majisemi, focusing on strategies for B2B companies to transition from ad-dependent models to asset-based marketing.
- Citation
- Kairos Marketing COO to Speak on Strategies for Moving Beyond Web Advertising Reliance (May 19, 2026), PR Times
- Source
- PR Times
- Date
- May 19, 2026
Kairos Marketing announced that COO Noriyuki Shirai will speak at a webinar hosted by Majisemi, focusing on strategies for B2B companies to transition from ad-dependent models to asset-based marketing.
📋 Article Processing Timeline
- 📰 Published: May 19, 2026 at 19:00
- 🔍 Collected: May 19, 2026 at 10:31
- 🤖 AI Analyzed: May 20, 2026 at 07:58 (21h 26m after Collected)
Kairos Marketing, Inc. (HQ: Shibuya-ku, Tokyo; CEO: Daisuke Saso), provider of the integrated MA+SFA tool 'Kairos3' which utilizes data to reveal the 'next best step,' announced that Noriyuki Shirai, Director and COO, will speak at an online seminar hosted by Majisemi, Inc. on Tuesday, May 26, 2026. The seminar is titled 'How B2B Companies Can Break Free from Web Ad Dependency: Establishing Effective Lead Generation Channels and Transitioning to Sustainable Asset-Based Marketing.'
Background and Content
As many companies increasingly rely on web advertising, intensifying competition and rising ad costs have made it difficult to convert increased budgets into new leads.
Given these challenges, there is growing interest in strategies that do not rely solely on short-term web ad results but instead leverage company websites, articles, whitepapers, and webinars to build long-term touchpoints with potential customers.
This seminar will provide practical methods for implementing 'asset-based' marketing to continuously acquire and nurture leads without excessive dependence on web ads. Kairos Marketing will introduce techniques for marketing and sales departments to collaborate effectively, ensuring timely engagement based on lead interest and consideration stages.
Speaker
Noriyuki Shirai, Director and COO, Kairos Marketing, Inc.
After working as an engineer at major domestic SIers and foreign manufacturers, he joined Kairos Marketing as a founder in 2012. As CTO and Product Manager, he led the design and development of the MA+SFA integrated tool 'Kairos3,' which has over 2,000 implementations. Currently, as Director and COO, he oversees sales, marketing, and customer success, while also serving as a lecturer and facilitator for external presentations and user study groups.
Seminar Overview
Name: How B2B Companies Can Break Free from Web Ad Dependency: Establishing Effective Lead Generation Channels and Transitioning to Sustainable Asset-Based Marketing
Date/Time: Tuesday, May 26, 2026, 12:00 – 13:15
Format: Online
Host: Majisemi, Inc.
Participation Fee: Free
Registration: https://majisemi.com/e/c/majisemi-sales-20260526/M2A
About 'Kairos3'
'Kairos3' is an integrated MA+SFA tool designed to provide data-driven insights for the 'next best step.' It aggregates data across marketing and sales activities, from lead acquisition and management to deal progress and closing, facilitating cross-departmental efforts. Designed for use without specialized knowledge, it supports data-based decision-making and business revenue growth.
URL: https://www.kairosmarketing.net/kairos3
About Kairos Marketing, Inc.
With the mission 'Making Marketing More Accessible,' the company develops and provides 'Kairos3,' an integrated MA+SFA tool. It also operates 'Makefuri,' a media outlet providing actionable marketing and sales methodologies. The company aims to foster a society where all companies and organizations, regardless of size or industry, can effectively utilize marketing for their sales activities.
Address: Link Square Shinjuku 16F (within WeWork), 5-27-5 Sendagaya, Shibuya-ku, Tokyo
Representative: Daisuke Saso
Established: September 2012
URL: https://www.kairosmarketing.net
Background and Content
As many companies increasingly rely on web advertising, intensifying competition and rising ad costs have made it difficult to convert increased budgets into new leads.
Given these challenges, there is growing interest in strategies that do not rely solely on short-term web ad results but instead leverage company websites, articles, whitepapers, and webinars to build long-term touchpoints with potential customers.
This seminar will provide practical methods for implementing 'asset-based' marketing to continuously acquire and nurture leads without excessive dependence on web ads. Kairos Marketing will introduce techniques for marketing and sales departments to collaborate effectively, ensuring timely engagement based on lead interest and consideration stages.
Speaker
Noriyuki Shirai, Director and COO, Kairos Marketing, Inc.
After working as an engineer at major domestic SIers and foreign manufacturers, he joined Kairos Marketing as a founder in 2012. As CTO and Product Manager, he led the design and development of the MA+SFA integrated tool 'Kairos3,' which has over 2,000 implementations. Currently, as Director and COO, he oversees sales, marketing, and customer success, while also serving as a lecturer and facilitator for external presentations and user study groups.
Seminar Overview
Name: How B2B Companies Can Break Free from Web Ad Dependency: Establishing Effective Lead Generation Channels and Transitioning to Sustainable Asset-Based Marketing
Date/Time: Tuesday, May 26, 2026, 12:00 – 13:15
Format: Online
Host: Majisemi, Inc.
Participation Fee: Free
Registration: https://majisemi.com/e/c/majisemi-sales-20260526/M2A
About 'Kairos3'
'Kairos3' is an integrated MA+SFA tool designed to provide data-driven insights for the 'next best step.' It aggregates data across marketing and sales activities, from lead acquisition and management to deal progress and closing, facilitating cross-departmental efforts. Designed for use without specialized knowledge, it supports data-based decision-making and business revenue growth.
URL: https://www.kairosmarketing.net/kairos3
About Kairos Marketing, Inc.
With the mission 'Making Marketing More Accessible,' the company develops and provides 'Kairos3,' an integrated MA+SFA tool. It also operates 'Makefuri,' a media outlet providing actionable marketing and sales methodologies. The company aims to foster a society where all companies and organizations, regardless of size or industry, can effectively utilize marketing for their sales activities.
Address: Link Square Shinjuku 16F (within WeWork), 5-27-5 Sendagaya, Shibuya-ku, Tokyo
Representative: Daisuke Saso
Established: September 2012
URL: https://www.kairosmarketing.net
FAQ
Why is over-reliance on web advertising risky?
Due to rising ad costs and increased competition, scaling budgets often fails to deliver stable lead acquisition.
What is asset-based marketing?
A strategy using proprietary content like blogs, whitepapers, and webinars to build long-term relationships with potential customers.
Why is marketing and sales alignment critical?
It enables context-aware engagement with leads, significantly improving conversion rates and sales efficiency.