Kairos Marketing to Speak at Conference Explaining AI Utilization Decision-Making Criteria

Kairos Marketing Inc. (Headquarters: Shibuya-ku, Tokyo; Representative Director: Daisuke Saso; hereinafter "the Company"), which provides "Kairos3," an integrated MA+SFA tool that reveals the "next best action" through data, announces that Noriyuki Shirai, Director and COO, will speak at the online conference "[The Boundary Line of Introduction] ~What to entrust to AI? What work should remain?" hosted by MarkeMedia Inc.

Details here

Background and Content of the Event

Amidst ongoing labor shortages in companies, the utilization of AI for business efficiency is rapidly expanding, and many companies are proceeding with the introduction of AI tools. On the other hand, in actual workplaces, there are increasing cases where companies hesitate in deciding "which tasks should be entrusted to AI," leading to stagnation after introduction and fragmentation of utilization across departments.

At this conference, companies specializing in various fields such as marketing and sales will speak, sharing concrete decision-making criteria for AI utilization, specifically "how humans decide how much to entrust to AI."

The Company will speak on the theme of "The Symbiotic Relationship between Humans and AI and Decision-Making Criteria." It will introduce clear decision-making criteria for AI and humans in sales and marketing activities and present a reproducible approach for practical application.

Speaker

Noriyuki Shirai, Director and COO, Kairos Marketing Inc.

After working as an engineer at a major domestic SIer and a foreign-affiliated manufacturer, he joined Kairos Marketing Inc. at its founding in 2012. As CTO / Product Manager, he led the design and development of "Kairos3," an integrated MA+SFA tool with 2,000 implementations. Currently, as Director and COO, he oversees sales / marketing / customer success, while also speaking at external lectures and serving as an instructor / facilitator at user study sessions.

Conference Overview

Name

[The Boundary Line of Introduction] ~What to entrust to AI? What work should remain?

Date

May 19 (Tuesday) to May 22 (Friday), 2026, from 10:00 AM

Format

Online

Host

MarkeMedia Inc.

Participation Fee

Free

Application

https://cm.marke-media.net/5041202?fm_cp=69d2feb2fa0bc734c192e8cd&fm_mu=69d3049fd69752416d582a4b&utm_campaign=69d2feb2fa0bc734c192e8cd&utm_medium=else&utm_source=kairosmarketing

■ About "Kairos3"

"Kairos3" is an integrated MA+SFA tool that reveals the "next best action" through data. It aggregates data from marketing and sales activities, from lead acquisition and management to sales negotiation progress management and closing, promoting cross-departmental initiative execution. With a tool design that allows data utilization without advanced expertise, it supports data-driven decision-making and helps companies increase sales.

URL: https://www.kairosmarketing.net/kairos3

■ About Kairos Marketing

With the mission "Making Marketing More Accessible," Kairos Marketing develops and provides "Kairos3," an integrated MA+SFA tool that reveals the "next best action" through data. It also operates "Makefuri," a media platform that explains how to execute marketing and sales. To support the further development of "Japan, the manufacturing powerhouse," the company aims to create a society where all companies and organizations, regardless of industry or number of employees, can engage in sales activities utilizing marketing.

Location: Links Square Shinjuku 16F (within WeWork), 5-27-5 Sendagaya, Shibuya-ku, Tokyo

Representative: Daisuke Saso

Established: September 2012

URL: https://www.kairosmarketing.net