Kairos Marketing to Speak at 'THE COMMIT' Conference on Bridging B2B Marketing and Sales Strategy
Noriyuki Shirai, COO of Kairos Marketing, will present at 'THE COMMIT,' a 3-day online conference focused on connecting B2B strategy and execution, specifically addressing SFA data utilization.
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- 📰 Published: April 24, 2026 at 19:00
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Kairos Marketing Inc. (Headquarters: Shibuya, Tokyo; CEO: Daisuke Saso), provider of the integrated MA+SFA tool 'Kairos3' that visualizes the 'next step' through data, announces that its Director and COO, Noriyuki Shirai, will speak at the online conference 'THE COMMIT: Connecting B2B Marketing/Sales Strategy and Execution 3Days' organized by Marketing Commit Inc.
### Background and Content
In sales and marketing activities, it is crucial not only to formulate strategies but also to implement them in field operations to achieve results. However, many companies struggle with a disconnect between strategy and execution due to departmental silos and fragmented data utilization.
This conference, themed around bridging strategy and execution, covers topics directly applicable to practical operations, including AI utilization, data analysis, and lead generation through webinars and events. Kairos Marketing will focus on 'SFA Design,' explaining how to create a mechanism that allows data accumulated during sales activities to be utilized in marketing.
Prior to the main conference, a 'Pre-planning Session' will be held to share highlights and discussion points of each speaker's theme. This session will be conducted in a discussion format between moderators and speakers, deepening the debate ahead of the main event with questions and opinions from viewers.
### Speaker Profile
Noriyuki Shirai, Director & COO, Kairos Marketing Inc.
After working as an engineer at a major domestic SIer and a foreign manufacturer, he participated in the founding of Kairos Marketing in 2012. As CTO/Product Manager, he led the design and development of 'Kairos3,' which has been implemented in 2,000 cases. Currently, as COO, he oversees sales, marketing, and customer success, while also serving as a speaker at external lectures and an instructor/facilitator for user study groups.
### Conference Overview
**Pre-planning Session**
- Name: Creating a Seminar Plan with Everyone for THE COMMIT No.16 - Issues with SFA Input and Decisive Factors for Implementation
- Date: April 27, 2026 (Mon) 13:00–13:30
- Format: Online
- Organizer: Marketing Commit Inc.
- Fee: Free
- Registration: https://marketingcommit.com/seminar/1866/
**Main Conference**
- Name: THE COMMIT - 3 Days Connecting B2B Marketing/Sales Strategy and Execution
- Dates:
- May 13, 2026 (Wed) 10:00–14:15
- May 14, 2026 (Thu) 10:00–14:30
- May 15, 2026 (Fri) 10:00–16:35
- Format: Online
- Organizer: Marketing Commit Inc.
- Fee: Free
- Registration: https://marketingcommit.com/202605131415_conference/?day=2&c=kairos
### About Kairos3
'Kairos3' is an integrated MA+SFA tool that uses data to reveal the 'next step.' By consolidating data from lead acquisition and management to sales progress and closing, it promotes the execution of measures across departments. The tool is designed to support data-driven decision-making and increase sales without requiring advanced technical knowledge.
URL: https://www.kairosmarketing.net/kairos3
### About Kairos Marketing
With the mission of 'Making Marketing More Accessible,' the company develops and provides 'Kairos3.' It also operates 'Makefuri,' a media outlet that explains how to execute marketing and sales. Aiming to support the development of Japan as a manufacturing powerhouse, it creates a society where all companies and organizations can utilize marketing in their sales activities.
- Location: WeWork Link Square Shinjuku 16F, 5-27-5 Sendagaya, Shibuya, Tokyo
- Representative: Daisuke Saso
- Established: September 2012
- URL: https://www.kairosmarketing.net
### Background and Content
In sales and marketing activities, it is crucial not only to formulate strategies but also to implement them in field operations to achieve results. However, many companies struggle with a disconnect between strategy and execution due to departmental silos and fragmented data utilization.
This conference, themed around bridging strategy and execution, covers topics directly applicable to practical operations, including AI utilization, data analysis, and lead generation through webinars and events. Kairos Marketing will focus on 'SFA Design,' explaining how to create a mechanism that allows data accumulated during sales activities to be utilized in marketing.
Prior to the main conference, a 'Pre-planning Session' will be held to share highlights and discussion points of each speaker's theme. This session will be conducted in a discussion format between moderators and speakers, deepening the debate ahead of the main event with questions and opinions from viewers.
### Speaker Profile
Noriyuki Shirai, Director & COO, Kairos Marketing Inc.
After working as an engineer at a major domestic SIer and a foreign manufacturer, he participated in the founding of Kairos Marketing in 2012. As CTO/Product Manager, he led the design and development of 'Kairos3,' which has been implemented in 2,000 cases. Currently, as COO, he oversees sales, marketing, and customer success, while also serving as a speaker at external lectures and an instructor/facilitator for user study groups.
### Conference Overview
**Pre-planning Session**
- Name: Creating a Seminar Plan with Everyone for THE COMMIT No.16 - Issues with SFA Input and Decisive Factors for Implementation
- Date: April 27, 2026 (Mon) 13:00–13:30
- Format: Online
- Organizer: Marketing Commit Inc.
- Fee: Free
- Registration: https://marketingcommit.com/seminar/1866/
**Main Conference**
- Name: THE COMMIT - 3 Days Connecting B2B Marketing/Sales Strategy and Execution
- Dates:
- May 13, 2026 (Wed) 10:00–14:15
- May 14, 2026 (Thu) 10:00–14:30
- May 15, 2026 (Fri) 10:00–16:35
- Format: Online
- Organizer: Marketing Commit Inc.
- Fee: Free
- Registration: https://marketingcommit.com/202605131415_conference/?day=2&c=kairos
### About Kairos3
'Kairos3' is an integrated MA+SFA tool that uses data to reveal the 'next step.' By consolidating data from lead acquisition and management to sales progress and closing, it promotes the execution of measures across departments. The tool is designed to support data-driven decision-making and increase sales without requiring advanced technical knowledge.
URL: https://www.kairosmarketing.net/kairos3
### About Kairos Marketing
With the mission of 'Making Marketing More Accessible,' the company develops and provides 'Kairos3.' It also operates 'Makefuri,' a media outlet that explains how to execute marketing and sales. Aiming to support the development of Japan as a manufacturing powerhouse, it creates a society where all companies and organizations can utilize marketing in their sales activities.
- Location: WeWork Link Square Shinjuku 16F, 5-27-5 Sendagaya, Shibuya, Tokyo
- Representative: Daisuke Saso
- Established: September 2012
- URL: https://www.kairosmarketing.net