Connecting the Bounties of the Fields to the Future Together: Kagome Launches Limited-Edition 'Vegetable & Fruit 100 Yamanashi Kyoho Mix'

Kagome Co., Ltd. (President: Harunobu Okuya, Head Office: Nagoya, Aichi Prefecture) launched 'Megumi Meguru Action!' in January this year, a new initiative to support farming regions and producers. This program aims to sustain agriculture by creating a mutual support system between producers and consumers. Starting in June, Kagome has expanded the initiative with various campaigns and activities. For more details, please visit the dedicated website below.

◇ Megumi Meguru Action! Special Website URL: https://www.kagome.co.jp/megumimeguru/

This time, influencers with ties to Yamanashi Prefecture will share and deliver the charm of Yamanashi's bounties.

Additionally, Kagome will support producers based on the number of consumer actions, including campaign participation and social media engagements such as 'likes,' 'comments,' and 'shares.'

From July 14, 2026 (Tuesday) through late September 2026, Kagome will launch the limited-edition 'Vegetable & Fruit 100 Yamanashi Kyoho Mix' nationwide (while supplies last).

The 'Vegetable & Fruit 100' limited series has introduced beloved local specialties from across Japan, delivering the unique charm of regional fruits to people nationwide.

This new product is a 100% vegetable and fruit juice blend※1, crafted to capture the juicy, rich sweetness of Kyoho grapes grown in Yamanashi Prefecture. With no added sugar and rich in polyphenols, it's ideal for breakfast or when you need a refreshing boost.

The packaging features Yamanashi-inspired motifs such as Mount Fuji, the sightseeing boat 'Swan Lake,' and the traditional craft 'Koshu Onigawara' (demon roof tiles). Set against a backdrop of fireworks lighting up Yamanashi's night sky, the design captures vivid summer memories※2.

Additionally, Kagome has produced a promotional video showcasing the taste and appeal of the 'Vegetable & Fruit 100 Yamanashi Kyoho Mix,' available at retail locations and on the brand website.

◇ Promotional Video URL: https://youtu.be/DypRggAzWZQ

We invite you to enjoy this seasonal flavor and experience the deliciousness of Japan's regional produce.

※1 Vegetable juice 50% + fruit juice 50% = 100%

※2 Illustration design by illustrator Yuuki Maeda.

Product Overview

Product Name

Capacity (Container)

Shelf Life (Unopened)

Suggested Retail Price (Tax Included)

Vegetable & Fruit 100 Yamanashi Kyoho Mix

195ml (Paper)

270 days

Approx. 155 yen

Product Features

◇ 100% vegetable and fruit juice blend made with juicy, richly sweet Yamanashi-grown Kyoho grapes※1

◇ Contains polyphenols

◇ Vegetable juice 50% + fruit juice 50% = 100%

◇ No added sugar

◇ Limited edition

Release Date

July 14, 2026 (Tuesday) — Limited sale until late September 2026 (while supplies last)

Sales Area

Nationwide

Product Inquiries

Kagome Customer Service Center

0120-401-831 (Excluding weekends, holidays, year-end and New Year)

About 'Megumi Meguru Action!'

Kagome launched 'Megumi Meguru Action!' in January 2026 with the goal of creating a sustainable cycle where producers and consumers support each other. By listening to producers' voices and expanding initiatives to support farming regions together with consumers, Kagome aims to connect regional agriculture to the future. The key message is 'Connecting the bounties of the fields to the future, together.' Through this initiative, enjoying nature's gifts becomes a direct way to support farmers and farming regions. Kagome will continue to promote regional charm and co-nurture the bounties of the next season.