Kagome Vegetable Life Farm Fujimi to Launch "'Alice's Secret Farm Tour" from May 23rd
Kagome Co., Ltd. will launch a new experiential program, "'Alice's Secret Farm Tour," at "Kagome Vegetable Life Farm Fujimi" in Fujimi-machi, Nagano Prefecture, starting May 23rd. This tour allows participants to experience the connection between agriculture and food with all five senses, guided by characters from Kagome's original story, "Alice in the Wonder Farm," learning about the importance of soil, vegetable growth, and how vegetable beverages are made.
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- 📰 Published: May 9, 2026 at 00:00
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Kagome Co., Ltd. (Representative Director and President: Harunobu Okutani, Headquarters: Nagoya City, Aichi Prefecture) operates "Kagome Vegetable Life Farm Fujimi" (Fujimi-machi, Nagano Prefecture), which has set a new concept for 2026: "A 'Farm and Food Theme Park' to Experience a Day of Living with Vegetables." It has renovated some facilities and content, starting this year's operations on Saturday, March 7th.
From Saturday, May 23rd, a new program, "'Alice's Secret Farm Tour," will begin, limited to Saturdays, Sundays, and public holidays, allowing visitors to experience the connection from "farm" to "daily life" with all five senses. This tour is an experiential content where participants not only "see" but also "touch," "feel," and "taste" to learn about the importance of soil, the wonders of seeds, how vegetables grow, and how vegetable beverages are created. The purpose of the tour is for visitors to take home pleasant memories of "agriculture" and "food" and to provide an opportunity to feel closer to and think about agriculture and nature.
On weekdays, as before, the "Kagome Factory Tour Fujimi Plant," which allows visitors to observe the adjacent Kagome Fujimi Plant, will be conducted. Through this, visitors will learn about the value chain (a series of processes such as harvesting, blending, filling, inspection, and shipping) until "Yasai Seikatsu 100" reaches customers, conveying Kagome's manufacturing philosophy. By offering different content on weekdays and weekends, Kagome will communicate its "agriculture" and "food" from various perspectives.
"Kagome Vegetable Life Farm Fujimi" will evolve into a place where each visitor can truly "live with vegetables" and rediscover their connection with nature and people. Through these experiences, Kagome will deliver the values it cherishes and pass them on to future generations with memories.
## New Content: "'Alice's Secret Farm Tour"
This is an experiential content where "Alice," a character from Kagome's original story "Alice in the Wonder Farm," and her friends act as guides. Participants not only "see" but also "touch," "feel," and "taste" to learn about the wonders of plant seeds, how vegetables grow from the soil, and how vegetable beverages are created.
### What is "Alice in the Wonder Farm"?
It is Kagome's original story where a curious Alice encounters unique and diverse creatures such as earthworms and microorganisms, learns about the mysterious power of their roles, connections, and the circulation of life in a wonder farm, and develops a sense of gratitude for the blessings of nature that arise from it.
"Alice in the Wonder Farm" content: https://www.kagome.co.jp/ftl/aliceinwf/Alice_002.html
### Tour Overview (Reservation Required)
* **Name**: "'Alice's Secret Farm Tour"
* **Dates**: From Saturday, May 23, 2026, held on Saturdays, Sundays, and public holidays. Reservations open from May 8th.
* **Duration**: Approximately 90 minutes. Please check the reservation website for specific times.
* **Fee**: ¥3,000 (tax included) per person.
* **Age Restriction**: 4 years old and above. Children under elementary school age must be accompanied by an adult.
* **Capacity**: 12 people per session. May vary depending on circumstances.
### Tour Contents
* **Opening**
Receive an invitation and watch a movie about today's adventure with your adventure guide.
* **"Wonders of Seeds"**
Touch models of vegetable seeds in a box and challenge a matching game that illustrates growth from sprout to flower to fruit.
* **"Wiggle Wiggle Challenge"**
Challenge yourself to make ridges to create "fluffy soil" necessary for seeds to awaken.
* **"Harvest Experience"**
Learn about the characteristics and growth of vegetables while harvesting seasonal vegetables.
* **"Blending Experience"**
Create your own original juice inspired by Kagome's "Yasai Seikatsu 100."
*Note: The juice made cannot be taken home.*
* **Original Package Making**
You can take home a "Yasai Seikatsu 100 Original" with stickers you've drawn.
## Ongoing Content: "Kagome Factory Tour Fujimi Plant"
This tour uses AR technology to introduce the entire process of how "Yasai Seikatsu 100" reaches customers through immersive videos. During the tour, our employees convey their thoughts on vegetables to visitors through AR videos. This tour delivers Kagome's manufacturing philosophy and its desire for customers' health.
### Tour Overview (Reservation Required)
* **Name**: Kagome Factory Tour Fujimi Plant
* **Dates**: Primarily weekdays during the operating period.
* **Duration**: Approximately 70 minutes. Please check the reservation website for specific times.
* **Fee**: ¥300 per person.
* **Age Restriction**: None.
* **Capacity**: 20 people per session. May vary depending on circumstances.
From Saturday, May 23rd, a new program, "'Alice's Secret Farm Tour," will begin, limited to Saturdays, Sundays, and public holidays, allowing visitors to experience the connection from "farm" to "daily life" with all five senses. This tour is an experiential content where participants not only "see" but also "touch," "feel," and "taste" to learn about the importance of soil, the wonders of seeds, how vegetables grow, and how vegetable beverages are created. The purpose of the tour is for visitors to take home pleasant memories of "agriculture" and "food" and to provide an opportunity to feel closer to and think about agriculture and nature.
On weekdays, as before, the "Kagome Factory Tour Fujimi Plant," which allows visitors to observe the adjacent Kagome Fujimi Plant, will be conducted. Through this, visitors will learn about the value chain (a series of processes such as harvesting, blending, filling, inspection, and shipping) until "Yasai Seikatsu 100" reaches customers, conveying Kagome's manufacturing philosophy. By offering different content on weekdays and weekends, Kagome will communicate its "agriculture" and "food" from various perspectives.
"Kagome Vegetable Life Farm Fujimi" will evolve into a place where each visitor can truly "live with vegetables" and rediscover their connection with nature and people. Through these experiences, Kagome will deliver the values it cherishes and pass them on to future generations with memories.
## New Content: "'Alice's Secret Farm Tour"
This is an experiential content where "Alice," a character from Kagome's original story "Alice in the Wonder Farm," and her friends act as guides. Participants not only "see" but also "touch," "feel," and "taste" to learn about the wonders of plant seeds, how vegetables grow from the soil, and how vegetable beverages are created.
### What is "Alice in the Wonder Farm"?
It is Kagome's original story where a curious Alice encounters unique and diverse creatures such as earthworms and microorganisms, learns about the mysterious power of their roles, connections, and the circulation of life in a wonder farm, and develops a sense of gratitude for the blessings of nature that arise from it.
"Alice in the Wonder Farm" content: https://www.kagome.co.jp/ftl/aliceinwf/Alice_002.html
### Tour Overview (Reservation Required)
* **Name**: "'Alice's Secret Farm Tour"
* **Dates**: From Saturday, May 23, 2026, held on Saturdays, Sundays, and public holidays. Reservations open from May 8th.
* **Duration**: Approximately 90 minutes. Please check the reservation website for specific times.
* **Fee**: ¥3,000 (tax included) per person.
* **Age Restriction**: 4 years old and above. Children under elementary school age must be accompanied by an adult.
* **Capacity**: 12 people per session. May vary depending on circumstances.
### Tour Contents
* **Opening**
Receive an invitation and watch a movie about today's adventure with your adventure guide.
* **"Wonders of Seeds"**
Touch models of vegetable seeds in a box and challenge a matching game that illustrates growth from sprout to flower to fruit.
* **"Wiggle Wiggle Challenge"**
Challenge yourself to make ridges to create "fluffy soil" necessary for seeds to awaken.
* **"Harvest Experience"**
Learn about the characteristics and growth of vegetables while harvesting seasonal vegetables.
* **"Blending Experience"**
Create your own original juice inspired by Kagome's "Yasai Seikatsu 100."
*Note: The juice made cannot be taken home.*
* **Original Package Making**
You can take home a "Yasai Seikatsu 100 Original" with stickers you've drawn.
## Ongoing Content: "Kagome Factory Tour Fujimi Plant"
This tour uses AR technology to introduce the entire process of how "Yasai Seikatsu 100" reaches customers through immersive videos. During the tour, our employees convey their thoughts on vegetables to visitors through AR videos. This tour delivers Kagome's manufacturing philosophy and its desire for customers' health.
### Tour Overview (Reservation Required)
* **Name**: Kagome Factory Tour Fujimi Plant
* **Dates**: Primarily weekdays during the operating period.
* **Duration**: Approximately 70 minutes. Please check the reservation website for specific times.
* **Fee**: ¥300 per person.
* **Age Restriction**: None.
* **Capacity**: 20 people per session. May vary depending on circumstances.