New "Kaketoma" Habit of "Just Pouring" Heats Up! Kagome Launches In-Store Promotion Utilizing "Salsa," "Basic Tomato Sauce," and "Annamamma Cold Pasta Sauce"

Kagome Co., Ltd. (President and Representative Director: Harunobu Okutani; Headquarters: Nagoya City, Aichi Prefecture) will launch "Kaketoma," an in-store communication campaign utilizing "Salsa," "Basic Tomato Sauce," and "Annamamma Cold Pasta Sauce" at supermarkets nationwide. Simultaneously, a collaboration project with Eiko Kano, a comedian known for his love of tomatoes, will be implemented.

In recent years, as summer heat has become increasingly severe and its duration has lengthened, there has been a growing need for "easy cooking that minimizes the use of fire." Against this backdrop, Kagome proposes a new eating habit called "Kaketoma," a new way to easily and deliciously enhance dishes with a visually appealing finish simply by "pouring" tomato seasonings.

This initiative will include nationwide in-store promotions and YouTube tie-up videos starting May 1st. In stores, promotional materials will be used to propose "Kaketoma" menus featuring "Salsa," "Basic Tomato Sauce," and "Annamamma Cold Pasta Sauce."

Furthermore, on Eiko Kano's official YouTube channel, "EIKO!GO!!", Eiko Kano will actually experience "Kaketoma." By combining this with his humorous performance, the promotion aims to create fun and impact that will make viewers instinctively want to try it.

▼Eiko Kano Official Channel EIKO!GO!! Channel TOP
https://www.youtube.com/channel/UCDn8Lqf-x0zD8hmFUg08f6w

■ Eiko Kano Profile
Comedian. Born February 22, 1982, from Miyagi Prefecture.
After graduating from Japan Film School (now Japan Institute of the Moving Image), he debuted as a solo comedian, famous for phrases like "Ramen, Tsukemen, I'm Ikemen."
In addition to being a comedian, he is also active as a singer-songwriter (under the name 50TA) and YouTuber on TV Asahi's "London Hearts," while also serving as a Shinto priest at his family's shrine.

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