Kagome Launches "Megumi Meguru Action!" and Seasonal "Yasai Seikatsu 100 Okinawa Shikuwasa Mix"
Kagome Co., Ltd. has launched "Megumi Meguru Action!" to support sustainable agriculture and regional producers. As part of this initiative, they will release the seasonal "Yasai Seikatsu 100 Okinawa Shikuwasa Mix" nationwide from June 2, 2026, and conduct an SNS campaign to promote Okinawan shikuwasa farmers.
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- 📰 Published: May 1, 2026 at 21:00
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Kagome Co., Ltd. (President: Harunobu Okutani, Headquarters: Nagoya City, Aichi Prefecture) launched a new initiative, "Megumi Meguru Action!", in January to support production areas and producers. This initiative aims to support sustainable agriculture through a system where producers and consumers mutually support each other. This time, influencers with ties to Okinawa Prefecture will promote and deliver the charm of Okinawa's bounty, and an SNS campaign*2 will be held to support shikuwasa farmers in Okinawa Prefecture.
*2 [Basic campaign entry conditions] Follow Kagome's official account & repost the campaign post.
[W Chance entry conditions] Quote and repost the campaign post with "Okinawa Shikuwasa Support Team" and post a "message of support" to Okinawan shikuwasa farmers to double your chances of winning. Campaign period: June 2 (Tuesday) to June 16 (Tuesday), 2026.
Additionally, from the "Yasai Seikatsu 100" seasonal series, "Yasai Seikatsu 100 Okinawa Shikuwasa Mix" will be released nationwide for a limited time from June 2 (Tuesday), 2026, until late August 2026 (sales will end once stock runs out).
The "Yasai Seikatsu 100" seasonal series has sought out beloved local specialties across Japan and delivered the charm of regional fruits to everyone nationwide.
This product, to be released this time, is a 100% vegetable & fruit mixed juice*1 with the refreshing tartness and astringency characteristic of Okinawan shikuwasa. It contains no added sugar and provides a full day's worth of Vitamin C*3. It is recommended as an accompaniment to breakfast or when you want to refresh yourself.
The package of this product features designs*4 such as the Okinawan sea, Shuri Castle, Shisa, and the Okinawa Woodpecker (prefectural bird), expressing the unique charm of Okinawa.
In addition, a promotional video introducing the taste of "Yasai Seikatsu 100 Okinawa Shikuwasa Mix" and more has been produced and is available on stores and the brand website.
◇ Promotional video URL: https://youtu.be/3cJLT16R3dI
We invite you to enjoy the unique taste of the season on this occasion to deliver regional deliciousness to everyone nationwide.
*1 50% vegetable juice + 50% fruit juice = 100%
*3 Based on the Nutrient Reference Values (2025).
*4 Illustration design by illustrator Yuuki Maeda.
Product Overview
Product Name
Volume (Container)
Shelf Life (Unopened)
Estimated Retail Price (Tax Included)
Yasai Seikatsu 100 Okinawa Shikuwasa Mix
195ml (Paper)
270 days
Around 155 yen
Product Features
◇ 100% vegetable & fruit mixed juice*1 with the refreshing tartness and astringency characteristic of Okinawan shikuwasa.
◇ A full day's worth of Vitamin C*3
◇ 50% vegetable juice + 50% fruit juice = 100%
◇ No added sugar
◇ Seasonal limited edition
Release Date
June 2 (Tuesday), 2026 *Limited-time sale until late August 2026 (ends once stock runs out)
Sales Area
Nationwide
Product Inquiries
Kagome Customer Service Center
0120-401-831 (Excluding Saturdays, Sundays, national holidays, and New Year holidays)
About "Megumi Meguru Action!"
Our company launched "Megumi Meguru Action!" in January 2026 with the aim of creating a cycle where producers and consumers mutually support each other. By listening to the voices of producers and expanding initiatives to support production areas together with consumers, we aim to connect regional agriculture to the future. The keyword is "Harvest's bounty, for the future, together." We will develop a system called "Megumi Meguru Action!" where consumers enjoying the bounty leads to support for producers and production areas, and we will spread a cycle of nurturing the bounty of the next season together while promoting the charm of the regions.
Megumi Meguru Action! Special Website
URL: https://www.kagome.co.jp/megumimeguru/
Kagome Co., Ltd. (President: Harunobu Okutani, Headquarters: Nagoya City, Aichi Prefecture) launched a new initiative, "Megumi Meguru Action!", in January to support production areas and producers. This initiative aims to support sustainable agriculture through a system where producers and consumers mutually support each other. This time, influencers with ties to Okinawa Prefecture will promote and deliver the charm of Okinawa's bounty, and an SNS campaign*2 will be held to support shikuwasa farmers in Okinawa Prefecture.
*2 [Basic campaign entry conditions] Follow Kagome's official account & repost the campaign post.
[W Chance entry conditions] Quote and repost the campaign post with "Okinawa Shikuwasa Support Team" and post a "message of support" to Okinawan shikuwasa farmers to double your chances of winning. Campaign period: June 2 (Tuesday) to June 16 (Tuesday), 2026.
Additionally, from the "Yasai Seikatsu 100" seasonal series, "Yasai Seikatsu 100 Okinawa Shikuwasa Mix" will be released nationwide for a limited time from June 2 (Tuesday), 2026, until late August 2026 (sales will end once stock runs out).
The "Yasai Seikatsu 100" seasonal series has sought out beloved local specialties across Japan and delivered the charm of regional fruits to everyone nationwide.
This product, to be released this time, is a 100% vegetable & fruit mixed juice*1 with the refreshing tartness and astringency characteristic of Okinawan shikuwasa. It contains no added sugar and provides a full day's worth of Vitamin C*3. It is recommended as an accompaniment to breakfast or when you want to refresh yourself.
The package of this product features designs*4 such as the Okinawan sea, Shuri Castle, Shisa, and the Okinawa Woodpecker (prefectural bird), expressing the unique charm of Okinawa.
In addition, a promotional video introducing the taste of "Yasai Seikatsu 100 Okinawa Shikuwasa Mix" and more has been produced and is available on stores and the brand website.
◇ Promotional video URL: https://youtu.be/3cJLT16R3dI
We invite you to enjoy the unique taste of the season on this occasion to deliver regional deliciousness to everyone nationwide.
*1 50% vegetable juice + 50% fruit juice = 100%
*3 Based on the Nutrient Reference Values (2025).
*4 Illustration design by illustrator Yuuki Maeda.
Product Overview
Product Name
Volume (Container)
Shelf Life (Unopened)
Estimated Retail Price (Tax Included)
Yasai Seikatsu 100 Okinawa Shikuwasa Mix
195ml (Paper)
270 days
Around 155 yen
Product Features
◇ 100% vegetable & fruit mixed juice*1 with the refreshing tartness and astringency characteristic of Okinawan shikuwasa.
◇ A full day's worth of Vitamin C*3
◇ 50% vegetable juice + 50% fruit juice = 100%
◇ No added sugar
◇ Seasonal limited edition
Release Date
June 2 (Tuesday), 2026 *Limited-time sale until late August 2026 (ends once stock runs out)
Sales Area
Nationwide
Product Inquiries
Kagome Customer Service Center
0120-401-831 (Excluding Saturdays, Sundays, national holidays, and New Year holidays)
About "Megumi Meguru Action!"
Our company launched "Megumi Meguru Action!" in January 2026 with the aim of creating a cycle where producers and consumers mutually support each other. By listening to the voices of producers and expanding initiatives to support production areas together with consumers, we aim to connect regional agriculture to the future. The keyword is "Harvest's bounty, for the future, together." We will develop a system called "Megumi Meguru Action!" where consumers enjoying the bounty leads to support for producers and production areas, and we will spread a cycle of nurturing the bounty of the next season together while promoting the charm of the regions.
Megumi Meguru Action! Special Website
URL: https://www.kagome.co.jp/megumimeguru/