Providing agricultural and food experiences for companies and organizations: First demonstration for the commercialization of 'Well-Farming Field', 'Kagome Yasai Seikatsu Farm Satellite Field @ Setagaya' launches
Starting in April 2026, Kagome will launch the 'Well-Farming Field' in Setagaya, Tokyo, a demonstration project offering corporate health management and team-building experiences through agriculture and food.
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- 📰 Published: April 24, 2026 at 00:30
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Kagome Co., Ltd. (President: Harunobu Okutani, Headquarters: Nagoya, Aichi Prefecture) has established a vision of what it aims to be by 2035, and to realize this, is working on demonstration testing toward the commercialization of well-being through 'agriculture' and 'food' as a new value area to create future pillars.
As part of this, starting in April 2026, we launched the 'Well-Farming Field', a new initiative to spread well-being to society through agriculture and food. The 'Well-Farming Field' combines Kagome's accumulated knowledge on vegetables, cultivation, and health with the concepts of horticultural therapy and agri-therapy to provide a series of experiences from agriculture to food that lead to physical and mental health. This uses the 'Kagome Yasai Seikatsu Farm' in Fujimi Town, Nagano Prefecture as a model project, and by expanding the agricultural and food experiences offered there as satellites, it expands opportunities for experiences to diverse stakeholders such as office workers, companies, and research institutions.
As the first phase of the 'Well-Farming Field', starting in April 2026, we will begin demonstration testing toward the commercialization of 'Kagome Yasai Seikatsu Farm Satellite Field @ Setagaya' at the rental farm 'Agris Seijo' in Setagaya-ku, Tokyo. By providing a place for agricultural experiences targeting companies and organizations, and through the experience of growing, making, and eating vegetables, we aim to nurture physical and mental health and connections between people, creating a place where people can familiarly experience the well-being through agriculture and food that Kagome aims for.
In the first year, 2026, in co-creation with participating companies and universities, we will proceed with verifying the effects on the revitalization of communication and the improvement of engagement through agricultural experiences and food.
The Kagome Group's mission is to 'continuously create a cycle where people enrich nature, and nature enriches people.' Through this initiative, we will contribute to the realization of a future where people and nature are more healthily connected through the experiences of touching, growing, and eating nature.
Examples of team building utilization through agricultural experiences
■ Kagome's well-being business through 'agriculture' and 'food'
Social interest in well-being is increasing year by year, and especially in Japan going forward, it is expected that in addition to 'physical health', health in a broader sense, such as 'mental health' and 'connection with society', will increase in importance as a major social issue. Up to now, our company has delivered the deliciousness and nutrition of vegetables as value, and has focused on the spiritual richness gained by growing vegetables and the power to connect people and communities. Moving forward, based on the knowledge of agriculture and food cultivated through our unique value chain, we will tackle the creation of new value that responds to social health needs by guiding society and local communities to a better state.
Kagome's vision for 2035 is to 'become a company that leads technological innovation from agriculture to food and pioneers the possibilities of nature together.' As a concept to drive the realization of this vision, and as a new value area to build future pillars, we are promoting the well-being business through 'agriculture' and 'food'.
In March 2026, we were certified under the Well-being ISO Guidelines based on ISO 25554:2024 'Ageing societies — Guidelines for promoting well-being in communities'. *
* https://www.kagome.co.jp/library/company/news/2026/img/2026041601_t.pdf
■ Overview of 'Kagome Yasai Seikatsu Farm Satellite Field @ Setagaya'
As the first phase of the 'Well-Farming Field', we will open the 'Kagome Yasai Seikatsu Farm Satellite Field @ Setagaya' in Seijo, Setagaya-ku.
[Location] Agris Seijo (5-1-1 Seijo, Setagaya-ku, Tokyo) *Agris Seijo is a rental farm operated by the Hibiya Kadan Group.
[Access] 1 minute walk from Seijogakuen-mae Station on the Odakyu Line
[Period] Starts April 2026
[Details]
- Vegetable cultivation and harvesting experience
- Visualization of vegetable intake level using VegeCheck®
- Food education, mini-lectures, cooking experiences
- Events promoting community formation
[Target]
- Companies interested in health and productivity management
- Local governments, research institutions, co-creation partners
[Fee] We will individually propose package plans suited to your goals.
Example: 2 farm plots rental (around 20 participants), 3 months (including 3 experience sessions) from ¥390,000
■ What you can experience at 'Kagome Yasai Seikatsu Farm Satellite Field @ Setagaya'
Vegetable cultivation and harvesting program as part of health and productivity management
It is known that horticultural activities have a positive effect on mental health and stress.
As part of this, starting in April 2026, we launched the 'Well-Farming Field', a new initiative to spread well-being to society through agriculture and food. The 'Well-Farming Field' combines Kagome's accumulated knowledge on vegetables, cultivation, and health with the concepts of horticultural therapy and agri-therapy to provide a series of experiences from agriculture to food that lead to physical and mental health. This uses the 'Kagome Yasai Seikatsu Farm' in Fujimi Town, Nagano Prefecture as a model project, and by expanding the agricultural and food experiences offered there as satellites, it expands opportunities for experiences to diverse stakeholders such as office workers, companies, and research institutions.
As the first phase of the 'Well-Farming Field', starting in April 2026, we will begin demonstration testing toward the commercialization of 'Kagome Yasai Seikatsu Farm Satellite Field @ Setagaya' at the rental farm 'Agris Seijo' in Setagaya-ku, Tokyo. By providing a place for agricultural experiences targeting companies and organizations, and through the experience of growing, making, and eating vegetables, we aim to nurture physical and mental health and connections between people, creating a place where people can familiarly experience the well-being through agriculture and food that Kagome aims for.
In the first year, 2026, in co-creation with participating companies and universities, we will proceed with verifying the effects on the revitalization of communication and the improvement of engagement through agricultural experiences and food.
The Kagome Group's mission is to 'continuously create a cycle where people enrich nature, and nature enriches people.' Through this initiative, we will contribute to the realization of a future where people and nature are more healthily connected through the experiences of touching, growing, and eating nature.
Examples of team building utilization through agricultural experiences
■ Kagome's well-being business through 'agriculture' and 'food'
Social interest in well-being is increasing year by year, and especially in Japan going forward, it is expected that in addition to 'physical health', health in a broader sense, such as 'mental health' and 'connection with society', will increase in importance as a major social issue. Up to now, our company has delivered the deliciousness and nutrition of vegetables as value, and has focused on the spiritual richness gained by growing vegetables and the power to connect people and communities. Moving forward, based on the knowledge of agriculture and food cultivated through our unique value chain, we will tackle the creation of new value that responds to social health needs by guiding society and local communities to a better state.
Kagome's vision for 2035 is to 'become a company that leads technological innovation from agriculture to food and pioneers the possibilities of nature together.' As a concept to drive the realization of this vision, and as a new value area to build future pillars, we are promoting the well-being business through 'agriculture' and 'food'.
In March 2026, we were certified under the Well-being ISO Guidelines based on ISO 25554:2024 'Ageing societies — Guidelines for promoting well-being in communities'. *
* https://www.kagome.co.jp/library/company/news/2026/img/2026041601_t.pdf
■ Overview of 'Kagome Yasai Seikatsu Farm Satellite Field @ Setagaya'
As the first phase of the 'Well-Farming Field', we will open the 'Kagome Yasai Seikatsu Farm Satellite Field @ Setagaya' in Seijo, Setagaya-ku.
[Location] Agris Seijo (5-1-1 Seijo, Setagaya-ku, Tokyo) *Agris Seijo is a rental farm operated by the Hibiya Kadan Group.
[Access] 1 minute walk from Seijogakuen-mae Station on the Odakyu Line
[Period] Starts April 2026
[Details]
- Vegetable cultivation and harvesting experience
- Visualization of vegetable intake level using VegeCheck®
- Food education, mini-lectures, cooking experiences
- Events promoting community formation
[Target]
- Companies interested in health and productivity management
- Local governments, research institutions, co-creation partners
[Fee] We will individually propose package plans suited to your goals.
Example: 2 farm plots rental (around 20 participants), 3 months (including 3 experience sessions) from ¥390,000
■ What you can experience at 'Kagome Yasai Seikatsu Farm Satellite Field @ Setagaya'
Vegetable cultivation and harvesting program as part of health and productivity management
It is known that horticultural activities have a positive effect on mental health and stress.