Kagome Launches New Almond Breeze CM Featuring Yu Darvish, Introduces New Protein-Enriched Product

Kagome Co., Ltd., led by President Harunobu Okutani and headquartered in Nagoya, Aichi Prefecture, will launch a new TV commercial for "Almond Breeze" featuring Major League baseball player Yu Darvish nationwide starting April 14, 2026. The commercial portrays Darvish training, symbolizing individuals facing challenges, alongside busy Japanese business professionals. The new product featured in the commercial is a protein-enriched Almond Breeze, offering a convenient way to supplement protein intake while maintaining the original taste of almond milk. Darvish, who has consumed Almond Breeze for 12 years, shares his conditioning routines and daily habits in an interview video on the brand's website. He emphasizes the importance of consistency with suitable products, noting that the nutritional components of Almond Breeze align with his needs. The Almond Breeze manufactured in Japan is tailored to Japanese palates, a point Darvish also praises. The new protein product is described as rich, easy to drink, and delicious. The new commercial, titled "Yu Darvish 26 Years," will be available in 30-second and 15-second versions, broadcast nationwide, and also accessible as web commercials on YouTube and Taboola. Additionally, the "Almond Breeze 4-Week Challenge Campaign!" will allow participants to enter a lottery by registering serial numbers from campaign stickers on eligible products. Prizes include exclusive collaborative items with Yu Darvish for purchasing 7 products, and luxury prizes such as Okinawa accommodation or projectors for purchasing up to 28 products over 4 weeks. The brand website is https://www.kagome.co.jp/products/brand/almondbreeze/.