Asakusa's Japanese Crepe Specialty Store 'Saryo Kamon no Ko' Launches Support Business for Establishing Sweets Operations for Restaurants. Brand Power of 'Produced by Top Patisserie Graduates' Can Be Introduced - Opens in Los Angeles, USA on March 25th.
Japanese crepe specialty store 'Saryo Kamon no Ko' launches a support business for establishing sweets operations for restaurants.
📋 Article Processing Timeline
- 📰 Published: April 1, 2026 at 02:37
- 🔍 Collected: April 1, 2026 at 01:00
- 🤖 AI Analyzed: April 16, 2026 at 12:20 (371h 19m after Collected)

Godo Kaisha Kamon (Headquarters: Shinjuku-ku, Tokyo, Representative: Daiki Kawagoshi) is launching a BtoB business that comprehensively supports restaurants from the establishment to promotion of their sweets operations, leveraging the product development capabilities and store management know-how cultivated at its Japanese crepe specialty store, 'Saryo Kamon no Ko -Kamon no Kou-' in Asakusa.
The biggest feature of this business is the ability to directly utilize the brand power of 'Saryo Kamon no Ko Produce' through a license agreement. Partner stores can display the Kamon no Ko brand name and the credentials of producer Daiki Kawagoshi on their storefronts, menus, and promotional materials, leveraging the strong appeal of 'sweets produced by someone from a top patisserie' to attract customers to their own establishments.
As the first project of this business, a license agreement has been concluded with a Japanese restaurant in Los Angeles, USA, and a new Japanese crepe brand, 'TSUTSUMI Japanese Artisan Crepes,' opened on March 25, 2026.

About Saryo Kamon no Ko -Kamon no Kou-
Daiki Kawagoshi, who has served as manager at numerous famous confectionery stores such as Pierre Hermé and Le Chocolat Alain Ducasse, has created a concept for a higher-class Japanese crepe that uses high-quality ingredients and allows customers to enjoy changes in taste and aroma like a parfait. Inspired by the atmosphere of old Tokyo in Asakusa, it is a Japanese crepe specialty store that disseminates new creations in a Japanese-modern worldview.

■ For Food Service Business Operators Facing These Challenges
【Restaurants & Cafes】
・Want to introduce new dessert menus but lack product development know-how.
・Want to refresh existing dessert menus to increase average customer spending.
・Desire a 'famous brand produced' label but are concerned about the restrictions on store names and menus in franchise agreements.
・Want to add a trendy sweets line while maintaining the unique identity of their current establishment.
・Struggle with product planning and design for seasonal limited-edition menus.
・Low quality menu photos and posters that don't perform well on social media.
【Hotels & Ryokans】
・Seek uniqueness in their afternoon tea offerings.
・Wish to provide dessert experiences that allow guests to experience Japanese culture, especially for inbound tourists.
・Want to incorporate visually appealing and talked-about sweets as tea accompaniments for matcha experiences.
・Aim to enhance guest experiences but lack expertise in sweets development.
・Desire to increase the added value of afternoon tea with the title 'Produced by a graduate of a top patisserie'.
To address these challenges, we offer comprehensive support through license agreements, covering everything from product planning and promotional material creation to on-site training.

The Appeal of License Agreements - Differences from Franchises
With a license agreement, you can leverage the brand value of Kamon no Ko as a weapon for your partner store, going beyond mere recipe provision. On the other hand, it offers greater operational flexibility with fewer restrictions compared to franchises, allowing you to maintain your store's unique identity.
① Expansion with the Title 'Produced by Kamon no Ko' is Possible
You can display the credit 'Produced by Kamon no Ko -Kamon No Ko-' on storefront posters, menus, social media, etc. Instead of investing the time and cost to build your own brand from scratch, you can utilize our brand from day one.
For hotel afternoon tea, the credit 'Produced by a graduate of Pierre Hermé' can directly enhance reservation appeals and add value to accommodation plans.
② Utilize Producer Daiki Kawagoshi's Credentials for Promotion
Leveraging his background from top patisseries, Daiki Kawagoshi himself oversees the production. The appeal of 'sweets crafted by someone from a top patisserie' greatly contributes to gaining consumer trust and media coverage.
③ No Need to Change Store Name - Maintain Your Own Brand Identity
While franchise agreements typically require adopting the franchisor's brand name, our license agreement does not require a change in store name. You can maintain the store sign and customer relationships built over many years. For hotels, produced items can be seamlessly integrated into the existing brand image without altering the names of in-house restaurants or lounges.
④ Original Product Planning is Possible
The plans (recipes) provided by our store can be customized into your own original products, such as decorations, ingredients, dough, and pricing, to match your store's atmosphere. Since you can sell these alongside existing menu items or products using local ingredients, you can achieve an ideal product lineup of 'signature sweets supervised by a famous producer + your store's unique classic menu.' Unlike franchises, you are not required to align your entire menu with the licensor.
⑤ Seasonal Limited-Edition Product Planning and Design for Seasonal Ambiance

The Asakusa main store of Kamon no Ko releases special limited-time products incorporating seasonal themes. On March 27, 2026, they launched the 'Spring Fragrance: Uji Matcha Crepe with Cherry Bean Paste and Strawberry' (¥1,800 tax included), using abundant spring ingredients such as cherry bean paste, fresh strawberries, cherry blossom edible flowers, and matcha almond tuiles.
For partner stores, we provide not only the planning and recipes for these seasonal limited-edition products but also create corresponding seasonal posters and menu designs.
Limited-edition products directly lead to buzz on social media and repeat customers, making them effective continuous customer acquisition strategies throughout the year.

For Experiential Events Such as Afternoon Tea and Matcha Experiences
Kamon no Ko's Japanese crepes, with their elegant appearance and ingredients rooted in Japanese tea culture, have a high affinity with experiential content in hotels and ryokans.
Afternoon tea and tea accompaniments for matcha experiences are popular Japanese cultural content for inbound demand, especially for guest experiences.
Kamon no Ko's Japanese crepes, featuring Japanese motifs like family crests and dry landscape gardens drawn with hojicha or matcha powder on top, offer a high level of satisfaction both visually and gastronomically when served with matcha.

■ Support Services
① Product Planning & Recipe Development
We develop original menus tailored to the concept, customer base, and location characteristics of partner stores. We can handle planning for regular products, seasonal specials, and special menus for hotels.
Representative Daiki Kawagoshi, a sweets specialist with experience as a manager at renowned domestic and international confectionery brands, utilizes his expertise cultivated in top patisseries for menu development, from ingredient selection to multi-layered flavor compositions.
② Operational Structure Building
We establish systems for stable quality provision, even for staff new to sweets preparation, by designing cooking processes, setting quality control standards, and preparing operational manuals.
③ Staff Training
We provide on-site practical training and customer service training. Ongoing follow-up support is available after implementation.
④ Promotional Material & Design Production
A veteran designer with a background in fine arts and experience at a major advertising production company handles everything in-house: photo retouching after product shoots, menu posters, in-store easel signs, and social media visuals, all with professional quality.
We can also quickly update posters and visuals for seasonal product releases.
This saves outsourcing costs and effort while delivering high-quality creative content that unifies the brand's worldview.

Los Angeles, USA: 'TSUTSUMI Japanese Artisan Crepes'
As the first project under this initiative, a license agreement was signed with a Japanese restaurant in Los Angeles, USA.
The new Japanese crepe brand, 'TSUTSUMI Japanese Artisan Crepes,' was launched and had its pre-opening on March 25, 2026.
The storefront posters prominently feature the credit 'Produced by Kamon no Ko -Kamon No Ko-' along with Daiki Kawagoshi's credentials and photo, leveraging the brand story of 'premium Japanese crepes produced by a graduate of a top patisserie' as a customer attraction tool from day one.
Representative Daiki Kawagoshi traveled to the site to handle menu development, operational structure building, staff training, and promotional design production all in one package.


■ Future Development
We will broadly support food service operators and accommodation facilities in Japan, including cafes, restaurants, hotels, ryokans, and shops within commercial facilities, who are considering introducing new sweets operations or revamping existing menus.
Please feel free to consult with us if you are considering adding a trendy sweets line without changing your current store's style, incorporating unique Japanese sweets into your afternoon tea, offering dessert experiences that showcase Japanese culture for inbound tourists, or creating engaging seasonal menu updates.
Inquiries: info@ka-mon.jp

Daiki Kawagoshi, Owner of Kamon no Ko
Born in Hachioji City, Tokyo. A sweets specialist who has served as manager at numerous famous confectionery stores.
■ Former Store General Manager, Pierre Hermé
■ Former Brand Manager, Le Chocolat Alain Ducasse
■ Former Manager, Yoku Moku
■ Former Manager, HUGO & VICTOR
And others, including Bell Amer, Senbikiya, etc.
Store Name: Saryo Kamon no Ko -Kamon no Kou-
Address: 2-7-13 Asakusa, Taito-ku, Tokyo 111-0032 (Within Nishi-Sando Shopping Street)
Phone Number: 03-6284-7830
Business Hours: 10:00 AM - 5:00 PM
Regular Holidays: None
Access: 4-minute walk from Senso-ji Temple's main hall, 7-minute walk from Asakusa Station (Tobu Skytree Line), 7-minute walk from Asakusa Station (Tokyo Metro Ginza Line), 4-minute walk from Asakusa Station (Tsukuba Express), 7-minute walk from Asakusa Station A4 Exit (Toei Subway Asakusa Line)
FAQ
What is the support business for establishing sweets operations for restaurants?
This business leverages the product development capabilities and store management know-how of 'Saryo Kamon no Ko' to provide comprehensive support for restaurants looking to establish new sweets operations. Through a license agreement, partners can introduce the brand power of 'Saryo Kamon no Ko Produce' and the appeal of being produced by graduates of top patisseries.
What are the benefits of a license agreement?
Unlike franchise agreements, there is no need to change the store name, allowing you to leverage the 'Kamon no Ko Produce' brand power while maintaining your store's unique identity. You can also use producer Daiki Kawagoshi's credentials for promotion and plan original products. Planning and design production for seasonal limited-edition products are also included.
What kind of restaurants are targeted?
The primary targets are restaurants and cafes that want to introduce new dessert menus, refresh existing ones, or desire the prestige of being 'famous brand produced' without the associated restrictions. It is also envisioned for hotels and ryokans for afternoon tea and experiential content.
Please tell us about the expansion into Los Angeles, USA.
As the first project under this initiative, a license agreement was signed with a Japanese restaurant in Los Angeles, USA, and the new brand 'TSUTSUMI Japanese Artisan Crepes' opened on March 25, 2026. Representative Daiki Kawagoshi handled everything from menu development to promotion on-site.
What is included in the support services?
Support services include product planning and recipe development, operational structure building, staff training, and promotional material and design production. We provide integrated services such as menu development utilizing expertise gained at top patisseries and the creation of professional-quality promotional materials.