As long as disaster preparedness is 'treated specially,' there are things that cannot be protected.

We believe that this "special treatment" is precisely what keeps disaster preparedness distant from daily life.

"Bousai ni mo Naru" (Disaster Preparedness that Also Serves Other Purposes) is an initiative to make disaster preparedness more familiar and a natural choice.
In this release, we will share our aspirations, which have continued since last year's April Dream, and the future we aim for.

Our company endorses April Dream, a project that aims to make April 1st a day for companies to announce their dreams.

This press release is the dream of "Bousai ni mo Naru," a disaster preparedness brand by "Meidai Co., Ltd."

■ The dream of "Bousai ni mo Naru" spoken in last year's April Dream

In the April Dream of 2025, we announced our dream of creating a future where there is no need for disaster preparedness goods prepared "only" for disaster prevention, along with the phrase "Bousai ni mo Naru."

"Disaster preparedness = something special"
"Bousai ni mo Naru" was born from the desire to change this image, even slightly.

(*Last year's release: https://prtimes.jp/main/html/rd/p/000000045.000074339.html)

■ Initiatives to bring the dream closer to reality

Since last year's announcement, to convey the concept of "Bousai ni mo Naru" to more people,
we have been engaged in communication through experiences, including exhibiting at disaster preparedness events.

At events, we conducted quizzes to easily learn about disaster preparedness, a gacha-gacha (capsule toy machine) project where "Bousai ni mo Naru" products could be won, and an experiential mini-game where participants actually packed disaster items into a stool.

By allowing people to engage with disaster preparedness in an enjoyable way, we have created opportunities to change the perception of "disaster preparedness = something special," even slightly.

Quiz rally at the "Disaster Prevention and Mitigation Autumn Festival 2025" held on Saturday, November 8, 2025.

■ The challenge is not to make "disaster preparedness special"

The more disaster preparedness is treated as something special,
the lower its priority becomes in daily life, resulting in "disaster preparedness that doesn't last."

・Prepared only for emergencies

・Not used normally

・Therefore, not conscious of it

In such a state, it may not function when truly needed.

■ "Bousai ni mo Naru" aims for "disaster preparedness as an extension of daily life"

What "Bousai ni mo Naru" values is not "doing something special for disasters," but rather
"things that are part of daily life naturally leading to disaster preparedness."

We aim to spread a form of disaster preparedness that is "sustainable without effort and naturally integrated."

Prepare with peace of mind: Omamori Toilet

Bousai ni mo Naru Multi-Stool

Bousai ni mo Naru Multi-functional Sleeping Bag

Bousai ni mo Naru Cotton Shorts (5 pieces)

Meidai Rakuten Ichiba Store: https://www.rakuten.ne.jp/gold/h-rescue/event/nimonaru/

■ To protect not only lives, but also "individuality"

What we want to protect during a disaster is not just lives.

The sense of security in meals and the rhythm of daily life, which form one's individuality, are also things we want to protect.

"Bousai ni mo Naru" aims to realize disaster preparedness that provides peace of mind both physically and mentally, by increasing choices that allow for "an extension of the usual" even in emergencies.

■ A future where "Bousai ni mo Naru" becomes "normal"

What if disaster preparedness was no longer something special?

A society would be realized where disaster preparedness is naturally incorporated into homes, workplaces, and communities, without conscious effort.

Even without saying, "This is for disaster preparedness," it ultimately leads to disaster preparedness.

Such a state is the future we aim for.

■ We declare this dream as this year's April Dream

"Bousai ni mo Naru" is still on its journey.

That's why this year too, we reaffirm our dream of "a future where disaster preparedness is no longer special."

And this year, we will create more opportunities for event participation than ever before,
to provide more people with the chance to think about disaster preparedness.

To make disaster preparedness commonplace, the involvement of companies, local governments, communities, and individuals is indispensable.

We will not keep this dream to ourselves, but will make it a reality with many people.
And someday, we will realize a society where disaster preparedness is not "treated specially."

■ Brand Introduction

What is "Bousai ni mo Naru"?

A brand that handles products designed to be stylishly prepared in daily life and also serve as disaster preparedness goods, based on the concept of [Connecting daily life and disaster preparedness]. It offers multi-functional goods that can be used effortlessly, enjoyably, and easily in daily life, and are also high-performance disaster preparedness goods supervised by disaster prevention specialists, useful in emergencies.

Official Instagram: https://www.instagram.com/bousai_nimonaru/tagged/

■ Company Profile

Company Name: Meidai Co., Ltd.
Representative Director: Yasutomo Oguro, President
Location: 6-7-2 Shin-Kiyosu, Kiyosu City, Aichi Prefecture 452-0943
Established: April 1, 1983
Business Activities: Product planning, development, wholesale
Capital: 10 million yen

"April Dream" is a project by PR TIMES where companies announce their dreams they wish to achieve on April 1st. We are seriously committed to realizing this dream.