As long as disaster preparedness is treated as 'special,' there are things that cannot be protected.
Meidai Co., Ltd.'s disaster preparedness brand, "Bousai ni mo Naru," announced an initiative to integrate disaster preparedness into daily life. This ongoing effort since April Dream aims to change the perception of "disaster preparedness = something special" and make it a familiar option through experiential events.
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As long as disaster preparedness is treated as 'special,' there are things that cannot be protected.
Disaster preparedness is important.
Even if we know that, we tend to put it off as 'special preparation for emergencies'—
Have you ever had such an experience?
We believe that this 'special treatment' is what distances disaster preparedness from daily life.
'Bousai ni mo Naru' is an initiative to make disaster preparedness more familiar and a natural choice.
In this release, we will share our aspirations, which have continued since last year's April Dream, and the future we aim for.
Our company endorses April Dream, which aims to make April 1st a day to express dreams.
This press release is the dream of 'Bousai ni mo Naru,' a disaster preparedness brand of 'Meidai Co., Ltd.'
■ The dream of 'Bousai ni mo Naru' spoken of in last year's April Dream
In April Dream 2025, we expressed the dream of creating a future where disaster preparedness goods prepared 'only' for disaster preparedness are unnecessary, along with the phrase 'Bousai ni mo Naru.'
'Disaster preparedness = something special'
'Bousai ni mo Naru' was born from the desire to change that image even a little.
(※Last year's release: https://prtimes.jp/main/html/rd/p/000000045.000074339.html)
■ Initiatives to bring the dream closer to reality
Since last year's announcement, to convey the concept of 'Bousai ni mo Naru' to more people,
we have been working on communication through experiences, including exhibiting at disaster preparedness events.
At the events, we conducted quizzes where people could easily learn about disaster preparedness, a gacha-gacha project where 'Bousai ni mo Naru' products could be won, and an experiential mini-game where participants actually packed disaster items into a stool.
By allowing people to experience disaster preparedness in a fun way, we have been creating opportunities to change the perception of 'disaster preparedness = something special' even a little.
Quiz rally at the 'Disaster Prevention and Mitigation Autumn Festival 2025' held on Saturday, November 8, 2025.
■ The challenge is not to make disaster preparedness 'special'
The more disaster preparedness is treated as something special,
the lower its priority becomes in daily life,
Disaster preparedness is important.
Even if we know that, we tend to put it off as 'special preparation for emergencies'—
Have you ever had such an experience?
We believe that this 'special treatment' is what distances disaster preparedness from daily life.
'Bousai ni mo Naru' is an initiative to make disaster preparedness more familiar and a natural choice.
In this release, we will share our aspirations, which have continued since last year's April Dream, and the future we aim for.
Our company endorses April Dream, which aims to make April 1st a day to express dreams.
This press release is the dream of 'Bousai ni mo Naru,' a disaster preparedness brand of 'Meidai Co., Ltd.'
■ The dream of 'Bousai ni mo Naru' spoken of in last year's April Dream
In April Dream 2025, we expressed the dream of creating a future where disaster preparedness goods prepared 'only' for disaster preparedness are unnecessary, along with the phrase 'Bousai ni mo Naru.'
'Disaster preparedness = something special'
'Bousai ni mo Naru' was born from the desire to change that image even a little.
(※Last year's release: https://prtimes.jp/main/html/rd/p/000000045.000074339.html)
■ Initiatives to bring the dream closer to reality
Since last year's announcement, to convey the concept of 'Bousai ni mo Naru' to more people,
we have been working on communication through experiences, including exhibiting at disaster preparedness events.
At the events, we conducted quizzes where people could easily learn about disaster preparedness, a gacha-gacha project where 'Bousai ni mo Naru' products could be won, and an experiential mini-game where participants actually packed disaster items into a stool.
By allowing people to experience disaster preparedness in a fun way, we have been creating opportunities to change the perception of 'disaster preparedness = something special' even a little.
Quiz rally at the 'Disaster Prevention and Mitigation Autumn Festival 2025' held on Saturday, November 8, 2025.
■ The challenge is not to make disaster preparedness 'special'
The more disaster preparedness is treated as something special,
the lower its priority becomes in daily life,