[April Dream] From Kagoshima to the World: Aiming to Protect the Abundance of Food
Higashimaru Co., Ltd., a Kagoshima-based food and aquaculture feed specialist, joins the 'April Dream' project to share its vision of becoming a century-old global enterprise that sustains aquatic resources and traditional flavors.
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- 📰 Published: April 1, 2026 at 19:00
Higashimaru Co., Ltd. (Headquarters: Hioki City, Kagoshima Prefecture; https://k-higashimaru.co.jp/) is participating in 'April Dream 2026.'
[April Dream] From Kagoshima to the World: Aiming to Protect the Abundance of Food
'This dream is the dream of Higashimaru Co., Ltd.'
Founded in 1947. As a company involved in food, we have developed while being rooted in the local community. We will take on the challenge from Kagoshima to the world, aiming to realize a 100-year-old company that supports people's lives with unique technology and creates 'value' for society.
~ Enriching the Earth's Aquatic Resources ~
[Aquaculture Feed Business] Manufacturing and sales of formulated feed for aquaculture.
We manufacture formulated fish feed for various species, including Kuruma prawns. Our formulated solid feed maintains stable quality over the long term, is easy to transport, store, and feed, and is excellent in reducing water pollution. Through our unique research and development, we expect improvements in growth speed, yield, and feed efficiency, and our sales channels to overseas markets are expanding.
~ Traditional Taste and Heart ~
[Food Business] Manufacturing and sales of dried noodles, instant noodles, Sara-Udon, etc.
Focusing on the noodle-making business, we manufacture and sell instant noodles, Sara-Udon, dried noodles, and cup soups. While strictly protecting traditional tastes and quality, we deliver long-selling products loved at daily dining tables to our customers. Driven by the global Japanese food boom, we are advancing the development of high-value-added products tailored to the tastes of various countries. We utilize information obtained at exhibitions for product improvement and strategy, continuously expanding our sales channels.
Participated as a Dream Partner
We participated as a Dream Partner and set up an April Dream corner at our in-house event 'Higashimarche: Tasting & Sales Event' held on Saturday, February 28th. Together with the customers who visited the event, we drew messages of dreams and made many 'flowers of dreams' bloom.
* 'April Dream' is a project by PR TIMES where companies announce dreams they want to fulfill in the future on April 1st. We are seriously aiming to realize this dream.
About 'Higashimaru Co., Ltd.'
The company was founded in March 1947 in Ijuin-cho, Hioki-shi (then Hioki-gun), Kagoshima Prefecture, as a flour milling, noodle making, and rice polishing business. Subsequently, while actively expanding into the food field centered on dried and instant noodles, in 1972, Kuruma prawn formulated feed was developed in joint research with the Kagoshima Prefecture Fisheries Experimental Station. The company developed as a manufacturer of formulated fish feed and established Higashimaru Co., Ltd. in 1979. In the food division, products are currently being manufactured and sold under the brand name 'Higashi Foods.'
Company Profile
Name: Higashimaru Co., Ltd.
Address: 20 Igakura, Ijuin-cho, Hioki-shi, Kagoshima
Established: October 2, 1979
Capital: 603.9 million yen
Representative: Tsutomu Higashi, President and Representative Director
Higashimaru HP: https://k-higashimaru.co.jp/
Higashi Foods HP: https://k-higashimaru.co.jp/foods/
Higashi Foods Instagram: https://www.instagram.com/higashifoods/
[April Dream] From Kagoshima to the World: Aiming to Protect the Abundance of Food
'This dream is the dream of Higashimaru Co., Ltd.'
Founded in 1947. As a company involved in food, we have developed while being rooted in the local community. We will take on the challenge from Kagoshima to the world, aiming to realize a 100-year-old company that supports people's lives with unique technology and creates 'value' for society.
~ Enriching the Earth's Aquatic Resources ~
[Aquaculture Feed Business] Manufacturing and sales of formulated feed for aquaculture.
We manufacture formulated fish feed for various species, including Kuruma prawns. Our formulated solid feed maintains stable quality over the long term, is easy to transport, store, and feed, and is excellent in reducing water pollution. Through our unique research and development, we expect improvements in growth speed, yield, and feed efficiency, and our sales channels to overseas markets are expanding.
~ Traditional Taste and Heart ~
[Food Business] Manufacturing and sales of dried noodles, instant noodles, Sara-Udon, etc.
Focusing on the noodle-making business, we manufacture and sell instant noodles, Sara-Udon, dried noodles, and cup soups. While strictly protecting traditional tastes and quality, we deliver long-selling products loved at daily dining tables to our customers. Driven by the global Japanese food boom, we are advancing the development of high-value-added products tailored to the tastes of various countries. We utilize information obtained at exhibitions for product improvement and strategy, continuously expanding our sales channels.
Participated as a Dream Partner
We participated as a Dream Partner and set up an April Dream corner at our in-house event 'Higashimarche: Tasting & Sales Event' held on Saturday, February 28th. Together with the customers who visited the event, we drew messages of dreams and made many 'flowers of dreams' bloom.
* 'April Dream' is a project by PR TIMES where companies announce dreams they want to fulfill in the future on April 1st. We are seriously aiming to realize this dream.
About 'Higashimaru Co., Ltd.'
The company was founded in March 1947 in Ijuin-cho, Hioki-shi (then Hioki-gun), Kagoshima Prefecture, as a flour milling, noodle making, and rice polishing business. Subsequently, while actively expanding into the food field centered on dried and instant noodles, in 1972, Kuruma prawn formulated feed was developed in joint research with the Kagoshima Prefecture Fisheries Experimental Station. The company developed as a manufacturer of formulated fish feed and established Higashimaru Co., Ltd. in 1979. In the food division, products are currently being manufactured and sold under the brand name 'Higashi Foods.'
Company Profile
Name: Higashimaru Co., Ltd.
Address: 20 Igakura, Ijuin-cho, Hioki-shi, Kagoshima
Established: October 2, 1979
Capital: 603.9 million yen
Representative: Tsutomu Higashi, President and Representative Director
Higashimaru HP: https://k-higashimaru.co.jp/
Higashi Foods HP: https://k-higashimaru.co.jp/foods/
Higashi Foods Instagram: https://www.instagram.com/higashifoods/
FAQ
What kind of business does Higashimaru operate?
It operates in two main areas: the aquaculture feed business (with a high share in Kuruma prawn feed) and the food business (noodles under the 'Higashi Foods' brand).
What is 'April Dream'?
It is a project organized by PR TIMES where companies announce their future dreams on April 1st.
What is the status of their global expansion?
They are expanding their sales channels in global markets by increasing exports of unique aquaculture feed and developing high-value-added food products tailored to the global Japanese food boom.