povo2.0 and Ocean Launch Free eSIM for Inbound Tourists
KDDI and Ocean have started offering povo2.0's data-only eSIM "Japan SIM" for inbound tourists. This service integrates with the tax-free platform "Ocean Tax Refund," allowing visitors to prepare their communication environment and tax-free procedures before arrival. To commemorate the launch, a campaign offering a free 24-hour unlimited data promo code is also underway.
📋 Article Processing Timeline
- 📰 Published: April 30, 2026 at 23:00
- 🔍 Collected: April 30, 2026 at 14:31
- 🤖 AI Analyzed: April 30, 2026 at 15:33 (1h 1m after Collected)
KDDI Corporation (Headquarters: Minato-ku, Tokyo; Representative Director and CEO: Koji Matsuda; hereinafter "KDDI") and Ocean Inc. (Headquarters: Chuo-ku, Tokyo; Representative Director: Ryo Hoshino; hereinafter "Ocean") will begin offering povo2.0's data-only eSIM "Japan SIM" for inbound tourists through Ocean's tax-free platform "Ocean Tax Refund" starting April 30, 2026.
To commemorate the launch, a campaign offering a promo code for "Unlimited Data (24 hours)" (Note) will be held from the same day.
"Japan SIM" allows users to complete everything from applying for a data line to downloading the eSIM (embedded SIM) profile before traveling to Japan, enabling smooth use of povo2.0's communication services immediately upon arrival. Toppings (data plans) are available in 8 types, including fixed data volume plans and unlimited plans, allowing customers to choose according to their individual needs.
By linking with the tax-free platform, inbound tourists can not only secure a communication environment immediately upon arrival in Japan but also utilize tax-free related services at an early stage. Through this initiative, Ocean aims to create contact points with inbound tourists "before travel and before来店" in addition to traditional "at/after来店" tax-free procedure support, thereby providing a new customer experience throughout the travel process.
■ Background
In Japan, the tax exemption system is scheduled to transition to the "refund method" from November 2026. There are concerns that tax-free procedures will become more complex for inbound tourists, as new requirements such as applying for refunds via smartphone will be introduced, and new responses will be required from retailers handling tax exemptions.
Against this backdrop, KDDI and Ocean are promoting the creation of an environment where inbound tourists can smoothly complete tax-free procedures with a stable communication environment during their stay in Japan, by linking mobile communication services with the tax-free platform. This aims to improve convenience for inbound tourists and create a more comfortable shopping and sightseeing experience in Japan.
Furthermore, for Ocean's member stores, providing communication benefits to visiting inbound tourists enhances the added value of the tax-free experience, and is expected to suppress mid-procedure abandonment and improve completion rates. In addition, through the benefit of "free eSIM use upon arrival in Japan by pre-registration," contact points with inbound tourists are created at the stage of travel preparation, and by delivering store information in advance, it also leads to increased store visits.
■ Campaign Overview
Campaign Name
Ocean Tax Refund × Japan SIM Unlimited Data (24 hours) Gift
Eligible Participants
Inbound tourists using "Ocean Tax Refund"
Benefit Content
povo2.0 "Japan SIM" Unlimited Data (24 hours) *Free
Terms of Use
New registration for "Ocean Tax Refund" and new registration for povo2.0 "Japan SIM"
*Limited to one per person
■ Usage Procedure for Inbound Tourists
▼ Click here for new registration for "Ocean Tax Refund"
■ Online "Japan SIM" Toppings
Plan Name
Price
Activation Timing
3GB (3 days)
600 yen
Immediate activation after purchase
5GB (5 days)
900 yen
Immediate activation after purchase
10GB (7 days)
1,430 yen
Immediate activation after purchase
20GB (30 days)
2,700 yen
Immediate activation after purchase
Plan Name
Price
Activation Timing
Unlimited Data (6 hours) (Note)
+0.5GB (60 days)
260 yen
Promo code sent
(Promo code expiration date will be sent to the registered email address.)
Unlimited Data (3 days) (Note)
+0.5GB (60 days)
1,540 yen
Promo code sent
(Promo code expiration date will be sent to the registered email address.)
Unlimited Data (5 days) (Note)
+0.5GB (60 days)
2,510 yen
Promo code sent
(Promo code expiration date will be sent to the registered email address.)
Unlimited Data (7 days) (Note)
+0.5GB (60 days)
3,390 yen
Promo code sent
(Promo code expiration date will be sent to the registered email address.)
*0.5GB (60 days) is activated immediately after purchase
Details here
■ About "Ocean Tax Refund"
Provided by Ocean Inc., this is a next-generation tax-free platform fully compliant with the November 2026 tax exemption system revision (refund method). Utilizing AI, OCR, and data infrastructure, it is the world's first (according to our research) tax-free LINE Mini App, offering an advanced DX tax-free system that is "easy and...
To commemorate the launch, a campaign offering a promo code for "Unlimited Data (24 hours)" (Note) will be held from the same day.
"Japan SIM" allows users to complete everything from applying for a data line to downloading the eSIM (embedded SIM) profile before traveling to Japan, enabling smooth use of povo2.0's communication services immediately upon arrival. Toppings (data plans) are available in 8 types, including fixed data volume plans and unlimited plans, allowing customers to choose according to their individual needs.
By linking with the tax-free platform, inbound tourists can not only secure a communication environment immediately upon arrival in Japan but also utilize tax-free related services at an early stage. Through this initiative, Ocean aims to create contact points with inbound tourists "before travel and before来店" in addition to traditional "at/after来店" tax-free procedure support, thereby providing a new customer experience throughout the travel process.
■ Background
In Japan, the tax exemption system is scheduled to transition to the "refund method" from November 2026. There are concerns that tax-free procedures will become more complex for inbound tourists, as new requirements such as applying for refunds via smartphone will be introduced, and new responses will be required from retailers handling tax exemptions.
Against this backdrop, KDDI and Ocean are promoting the creation of an environment where inbound tourists can smoothly complete tax-free procedures with a stable communication environment during their stay in Japan, by linking mobile communication services with the tax-free platform. This aims to improve convenience for inbound tourists and create a more comfortable shopping and sightseeing experience in Japan.
Furthermore, for Ocean's member stores, providing communication benefits to visiting inbound tourists enhances the added value of the tax-free experience, and is expected to suppress mid-procedure abandonment and improve completion rates. In addition, through the benefit of "free eSIM use upon arrival in Japan by pre-registration," contact points with inbound tourists are created at the stage of travel preparation, and by delivering store information in advance, it also leads to increased store visits.
■ Campaign Overview
Campaign Name
Ocean Tax Refund × Japan SIM Unlimited Data (24 hours) Gift
Eligible Participants
Inbound tourists using "Ocean Tax Refund"
Benefit Content
povo2.0 "Japan SIM" Unlimited Data (24 hours) *Free
Terms of Use
New registration for "Ocean Tax Refund" and new registration for povo2.0 "Japan SIM"
*Limited to one per person
■ Usage Procedure for Inbound Tourists
▼ Click here for new registration for "Ocean Tax Refund"
■ Online "Japan SIM" Toppings
Plan Name
Price
Activation Timing
3GB (3 days)
600 yen
Immediate activation after purchase
5GB (5 days)
900 yen
Immediate activation after purchase
10GB (7 days)
1,430 yen
Immediate activation after purchase
20GB (30 days)
2,700 yen
Immediate activation after purchase
Plan Name
Price
Activation Timing
Unlimited Data (6 hours) (Note)
+0.5GB (60 days)
260 yen
Promo code sent
(Promo code expiration date will be sent to the registered email address.)
Unlimited Data (3 days) (Note)
+0.5GB (60 days)
1,540 yen
Promo code sent
(Promo code expiration date will be sent to the registered email address.)
Unlimited Data (5 days) (Note)
+0.5GB (60 days)
2,510 yen
Promo code sent
(Promo code expiration date will be sent to the registered email address.)
Unlimited Data (7 days) (Note)
+0.5GB (60 days)
3,390 yen
Promo code sent
(Promo code expiration date will be sent to the registered email address.)
*0.5GB (60 days) is activated immediately after purchase
Details here
■ About "Ocean Tax Refund"
Provided by Ocean Inc., this is a next-generation tax-free platform fully compliant with the November 2026 tax exemption system revision (refund method). Utilizing AI, OCR, and data infrastructure, it is the world's first (according to our research) tax-free LINE Mini App, offering an advanced DX tax-free system that is "easy and...