The General Incorporated Association Japan Next Generation Enterprise Promotion Organization (commonly known as: White Organization, Location: Osaka City, Osaka Prefecture, Representative Director: Iwamato Sho) announced that Sogo Career Option Inc. (Headquarters: Shinjuku Ward, Tokyo, Representative Directors: Norihide Jinbo, Kota Oizumi) has newly obtained White Company Certification as of July 1, 2026.

This certification was awarded in recognition of the company's high evaluation against the organization's strict screening criteria, which cover 70 items. These include training initiatives utilizing AI role-playing, fostering talent capable of adapting to changes through digital technology adoption, and creating an environment where each employee can maximize their potential, choose their own career path, and work with peace of mind for the long term.

Company Information: Sogo Career Option Inc.

About White Company Certification

"White Company Certification," operated by the White Organization, is the only comprehensive corporate evaluation system in Japan (※1).

(※1) Based on our own research targeting major corporate evaluation and certification systems in Japan (as of July 2026)

This certification is not for companies that are "not black," but for "companies that are supported by their families and society, and that we want to pass on to the next generation."

It involves a comprehensive evaluation based on strict screening criteria covering 70 items, including business model, human resource development, flexible work styles, diversity, health management, and labor law compliance. As of July 2026, a cumulative total of 687 companies have obtained this certification.

As a result of the screening, the White Organization certified Sogo Career Option Inc. with the [Bronze Rank] as of July 1, 2026.

Background of Certification

The company operates 143 branches nationwide, employs 2,782 employees, serves over 14,000 client companies, and maintains a human resource database of over 2.67 million people. It supports all types of "work," from manufacturing sites to IT and service industries.

This comprehensive human resource service, connecting diverse "people and jobs," holds extremely high social value as an "essential social lifeline" for maintaining the economic activities of companies and the employment of job seekers in Japanese society, which suffers from labor shortages.

On the other hand, the "industry-wide labor shortage and hiring difficulties" due to dramatic environmental changes in recent years, and the rapid business expansion and diversification to meet evolving needs, have brought about "increased workload for individuals" and the need for "updating organizational operations" as real challenges for the company, which dispatches human resources.

This certification is the result of the White Organization's comprehensive evaluation of the company's sincere commitment to evolving its organization from within towards a "desired state" where everyone can continue to grow and take on challenges with peace of mind, by thoroughly improving and streamlining operations through a combination of multifaceted solutions and strengthening internal training, without turning a blind eye to the real challenges it faces.

Towards an Organization that Pursues "Freedom to Choose" and Balances Security with Growth

The company upholds the philosophy of "More freedom to choose. For the worker. For the company."

And its mission is "Options for your future."

It envisions contributing to the growth of companies and the improvement of overall societal productivity by not just simple matching, but by supporting the lives of workers.

At the same time, it aims for sustainable organizational management that provides a secure working environment for its own employees, allowing everyone to continue growing and challenging themselves without giving up.

Integration of Multifaceted Services and Unique Next-Generation Training Utilizing AI

Amidst labor shortages due to the declining birthrate and aging population, and the diversification of work styles, the challenges of job seekers not finding "work they want to do" and companies experiencing "hiring but not retention" or "lack of productivity improvement" are becoming increasingly complex each year.

To overcome this situation, the company offers optimal solutions by combining multiple services, including not only temporary staffing and recruitment, but also BPO services, support for foreign human resources, operational improvements utilizing AI and RPA, and HR DX support.

Furthermore, within the company, it is concretely fostering next-generation talent that is resilient to the changing times by promoting the use of digital technologies and implementing unique training initiatives that utilize cutting-edge "AI role-playing."

Thoughts and Challenges of Kota Oizumi, Representative of Sogo Career Option Inc.

Kota Oizumi, Representative Director of Sogo Career Option Inc.

Confronting Complex Employment Challenges and Creating New Options for the Future of People and Society

The environment surrounding the human resources industry is undergoing drastic changes, with labor shortages due to the declining birthrate and aging population, and hiring difficulties. Since our founding, we have supported the expansion of employment opportunities, but in the coming era, it requires strong determination and social pride to not only connect people and companies, but also to comprehensively support their subsequent growth, retention, and success.

We will continue to update our organization in line with the times, including the introduction of AI role-playing, without shying away from immediate challenges such as hiring difficulties and DX promotion. By creating an environment where each employee can work with peace of mind for the long term and everyone can enjoy new challenges, we will continue to provide "more freedom to choose" to both workers and companies.

This certification is proof that we are implementing sustainable management that allows companies and regions to grow together, by establishing an "environment where employees can continue to work with peace of mind while growing."

White Company Certification supports the challenge of Sogo Career Option Inc. and resonates with its philosophy of "More freedom to choose. For the worker. For the company."

Company Overview

Company Name: Sogo Career Option Inc.

Head Office Location: Shinjuku Center Building 37F, 1-25-1 Nishi-Shinjuku, Shinjuku-ku, Tokyo

Representative Directors: Norihide Jinbo, Kota Oizumi

Year Established: August 2001

HP: https://sougo-career.co.jp/

Business Activities: Temporary Staffing Business, Paid Employment Placement Business, BPO Business

Through human resource dispatch, recruitment, and BPO services, Sogo Career Option Inc. increases choices for individual careers and corporate human resource problem-solving, contributing to a society full of vitality where people and companies can achieve "good work."

Company Information

What is White Company Certification?

Creating a Society Where "Work" is Enjoyable

White Company Certification is a third-party certification system issued by the White Organization (General Incorporated Association Japan Next Generation Enterprise Promotion Organization). The "White Company" as defined by the White Organization is not a company that is "not a black company," but rather a "company that is supported by its family and society, and that we want to pass on to the next generation."

Based on the certification criteria, we certify companies as "White Companies" where employees' families can say, "It's great that you're working for a good company." We also aim to create a society where "work" is enjoyable by promoting an environment where all working people can leverage their individuality and characteristics to achieve vibrant and creative work styles.

Japan's Only "Comprehensive Evaluation Certification"

Through research involving over 1,000 companies, we have created 70 questions for corporate "whiteness." These questions are divided into seven categories to confirm the presence of corporate initiatives, and certification is granted.

White Company Certification is not limited to a single initiative but comprehensively evaluates and judges personnel systems and corporate efforts. This is the only certifying organization in Japan that conducts this certification.

As of July 2026, a cumulative total of 687 companies have obtained certification.

[Screening Criteria]: Human Resource Development/Job Satisfaction, Flexible Work Styles, Respect for Diverse Values, Health Management, Risk Management, Future-Creating Business Model, Labor Law Compliance

Details of White Company Certification

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  • Source: PR TIMES
  • Category: 企業認定