[Kawasaki City, Kanagawa Prefecture] Proving the Coexistence of 'Job Satisfaction' and 'Work-Life Balance' from the IT Front Lines. General BREXA Technology Inc. Acquires White Company Certification. Committed to Realizing an IT Society Centered on 'People'
General BREXA Technology Inc. has acquired the 'White Company Certification' from the Japan Next Generation Enterprise Promotion Organization, effective April 1, 2026. This certification recognizes companies that prioritize employee well-being and foster a positive working environment, aligning with the company's 'Human First' philosophy to create an IT society centered on people.
📋 Article Processing Timeline
- 📰 Published: April 30, 2026 at 19:00
- 🔍 Collected: April 30, 2026 at 10:31
- 🤖 AI Analyzed: April 30, 2026 at 23:49 (13h 17m after Collected)
The 'White Company Certification,' operated by the Japan Next Generation Enterprise Promotion Organization (commonly known as the White Foundation), is the only comprehensive corporate evaluation system in Japan.
This certification targets not just 'companies that are not black companies' but 'companies that are supported by family and society and want to leave a legacy for the next generation.'
Based on strict evaluation criteria covering as many as 70 items, including business models, human resource development, flexible work styles, diversity, health management, and compliance with labor laws, a comprehensive assessment is conducted. As of April 2026, a cumulative total of 663 companies have obtained this certification.
And, effective April 1, 2026, General BREXA Technology Inc. newly acquired the White Company Certification.
Company Information
'Peace of mind' beyond efficiency. The one and only answer IT should face.
General BREXA Technology's core mission is to 'create a peaceful society with our customers through a vibrant and authentic way of working.'
The background for an IT and technology company to speak of 'peace of mind' lies in a strong management philosophy of 'valuing people,' which has been consistently inherited since its founding.
We analyze that an environment where individuals' autonomy and diversity are respected, and employees can fully exercise their abilities, directly leads to the highest quality service and peace of mind for customers. This sincere cycle is the true value the company provides to society.
'Emotional Safety Base' supporting professional pride
The company's strength lies not only in new systems and revisions but also in its focus on 'reliable operation' that supports employee peace of mind.
Mentoring system for accompaniment, highly transparent evaluation system, and promotion of paid leave acquisition that promises mental and physical refreshment. The thoroughness of these 'taken-for-granted' practices fosters a culture that cultivates high retention rates and professional practical skills.
Currently, the company is in a period of transformation, including a company name change and reorganization, and is promoting the creation of mechanisms to further deepen 'job satisfaction' in parallel with system renewal.
'Human First' philosophy. A unique growth story drawn by people as the main characters.
The company's guiding principle for the future is the 'Human First' stance, which prioritizes the happiness of 'people' who handle technology. By simultaneously enhancing ease of work and creativity, and synchronizing the growth of the company and individuals, they aim to draw a unique growth curve that cannot be imitated by other companies.
In today's rapidly changing market, the company values the spirit of 'walking the talk.' By maintaining high ethical standards and fostering a culture that welcomes challenges, they clearly envision a sincere growth strategy where each employee's progress directly contributes to providing value to society.
Thoughts and Challenges of Mr. Inoue, Representative of General BREXA Technology Inc.
Mr. Kaoru Inoue, Representative of General BREXA Technology Inc.
One sure step rather than a grand dream
Rather than pursuing grand expressions, we are approaching organizational development with the image of taking steady steps. Of course, it is important to sincerely address customers' concerns and requests, but it is also crucial to create an environment where employees, who are the driving force, can be more satisfied.
Currently, we believe that the realization of our vision lies in the steady growth achieved by introducing and revising human resource systems tailored to flexible work styles, expanding training and education, actively utilizing AI, and improving engagement, step by step.
The foundation evaluates that the company is not content with its current stable working environment but is rapidly advancing the setting of numerical targets and the creation of mechanisms where diverse human resources can thrive. This attitude of accumulating each improvement is an extremely sincere approach towards realizing its mission of 'a peaceful society.' We believe that these steady steps will lead to further enhancement of corporate value.
The White Company Certification resonates with the company's belief in 'creating a peaceful society through a vibrant and authentic way of working' and strongly supports this challenge.
Company Profile
Company Name: General BREXA Technology Inc.
Head Office: 3-3-17 Suenaga, Takatsu-ku, Kawasaki City, Kanagawa Prefecture
Representative: Kaoru Inoue
Website: https://www.generalww.com/jp/gbt/
Business Activities:
・BPO total services centered on systems for the food service industry (POS, PC, software package sales, software development)
・Provision of video display systems (hardware, software, services)
・Agricultural sorting systems (transferred from General Information Systems Inc.)
・Human resources business
Company Information
What is White Company Certification?
Creating a society where 'working' is enjoyable
The 'White Company' as defined by the Japan Next Generation Enterprise Promotion Organization (White Foundation) is not what is commonly referred to as 'a company that is not a black company,' but rather 'a company that is supported by family and society and wants to leave a legacy for the next generation.'
This certification targets not just 'companies that are not black companies' but 'companies that are supported by family and society and want to leave a legacy for the next generation.'
Based on strict evaluation criteria covering as many as 70 items, including business models, human resource development, flexible work styles, diversity, health management, and compliance with labor laws, a comprehensive assessment is conducted. As of April 2026, a cumulative total of 663 companies have obtained this certification.
And, effective April 1, 2026, General BREXA Technology Inc. newly acquired the White Company Certification.
Company Information
'Peace of mind' beyond efficiency. The one and only answer IT should face.
General BREXA Technology's core mission is to 'create a peaceful society with our customers through a vibrant and authentic way of working.'
The background for an IT and technology company to speak of 'peace of mind' lies in a strong management philosophy of 'valuing people,' which has been consistently inherited since its founding.
We analyze that an environment where individuals' autonomy and diversity are respected, and employees can fully exercise their abilities, directly leads to the highest quality service and peace of mind for customers. This sincere cycle is the true value the company provides to society.
'Emotional Safety Base' supporting professional pride
The company's strength lies not only in new systems and revisions but also in its focus on 'reliable operation' that supports employee peace of mind.
Mentoring system for accompaniment, highly transparent evaluation system, and promotion of paid leave acquisition that promises mental and physical refreshment. The thoroughness of these 'taken-for-granted' practices fosters a culture that cultivates high retention rates and professional practical skills.
Currently, the company is in a period of transformation, including a company name change and reorganization, and is promoting the creation of mechanisms to further deepen 'job satisfaction' in parallel with system renewal.
'Human First' philosophy. A unique growth story drawn by people as the main characters.
The company's guiding principle for the future is the 'Human First' stance, which prioritizes the happiness of 'people' who handle technology. By simultaneously enhancing ease of work and creativity, and synchronizing the growth of the company and individuals, they aim to draw a unique growth curve that cannot be imitated by other companies.
In today's rapidly changing market, the company values the spirit of 'walking the talk.' By maintaining high ethical standards and fostering a culture that welcomes challenges, they clearly envision a sincere growth strategy where each employee's progress directly contributes to providing value to society.
Thoughts and Challenges of Mr. Inoue, Representative of General BREXA Technology Inc.
Mr. Kaoru Inoue, Representative of General BREXA Technology Inc.
One sure step rather than a grand dream
Rather than pursuing grand expressions, we are approaching organizational development with the image of taking steady steps. Of course, it is important to sincerely address customers' concerns and requests, but it is also crucial to create an environment where employees, who are the driving force, can be more satisfied.
Currently, we believe that the realization of our vision lies in the steady growth achieved by introducing and revising human resource systems tailored to flexible work styles, expanding training and education, actively utilizing AI, and improving engagement, step by step.
The foundation evaluates that the company is not content with its current stable working environment but is rapidly advancing the setting of numerical targets and the creation of mechanisms where diverse human resources can thrive. This attitude of accumulating each improvement is an extremely sincere approach towards realizing its mission of 'a peaceful society.' We believe that these steady steps will lead to further enhancement of corporate value.
The White Company Certification resonates with the company's belief in 'creating a peaceful society through a vibrant and authentic way of working' and strongly supports this challenge.
Company Profile
Company Name: General BREXA Technology Inc.
Head Office: 3-3-17 Suenaga, Takatsu-ku, Kawasaki City, Kanagawa Prefecture
Representative: Kaoru Inoue
Website: https://www.generalww.com/jp/gbt/
Business Activities:
・BPO total services centered on systems for the food service industry (POS, PC, software package sales, software development)
・Provision of video display systems (hardware, software, services)
・Agricultural sorting systems (transferred from General Information Systems Inc.)
・Human resources business
Company Information
What is White Company Certification?
Creating a society where 'working' is enjoyable
The 'White Company' as defined by the Japan Next Generation Enterprise Promotion Organization (White Foundation) is not what is commonly referred to as 'a company that is not a black company,' but rather 'a company that is supported by family and society and wants to leave a legacy for the next generation.'