【Edogawa-ku, Tokyo】Designing "Happiness from 0 to 100 Years Old." Koujukai Social Welfare Corporation, advocating multi-generational coexistence, acquires White Company Certification. ~Redefining the Value of Welfare by Balancing Independence Support and "Job Satisfaction"~
Koujukai Social Welfare Corporation in Edogawa-ku, Tokyo, has acquired the "White Company Certification," which emphasizes multi-generational coexistence and job satisfaction. This recognition highlights the corporation's commitment to comprehensive nursing care, childcare, and disability welfare, prioritizing employee well-being and user happiness.
📋 Article Processing Timeline
- 📰 Published: April 30, 2026 at 19:00
- 🔍 Collected: April 30, 2026 at 10:31
- 🤖 AI Analyzed: April 30, 2026 at 20:59 (10h 27m after Collected)
The "White Company Certification," operated by the Japan Next Generation Enterprise Promotion Organization (commonly known as the White Foundation), is the only comprehensive corporate evaluation system in Japan.
This certification targets not just "companies that are not black companies" but "companies that are supported by families and society and that we want to leave for the next generation."
Based on a rigorous evaluation of 70 items, including business models, human resource development, flexible work styles, diversity, health management, and compliance with labor laws, a total of 663 companies had acquired this certification as of April 2026.
And, as of April 1, 2026, Koujukai Social Welfare Corporation newly acquired the White Company Certification.
Company Information: Koujukai Social Welfare Corporation
Great Happiness ―― A brand concept that colors all lives
The corporation's mission is encapsulated in the philosophy: "Great Happiness -for all the people we love-."
They provide "ability, life, and inspiration" throughout the life cycle of local residents, spanning nursing care, childcare, and disability welfare. They develop highly unique services, including the operation of the multi-generational coexistence facility "A-Cube."
The Foundation highly praised their sincere attitude, aiming for all people involved to respect each other and achieve happiness together.
"A Safe Haven for the Heart" that supports professional pride
While the entire welfare industry faces the challenge of securing human resources, the corporation strongly believes that "employees' sense of security directly leads to better services for users."
To dispel the image of the industry being "tough," their top priority is to create an environment where employees can work with job satisfaction and peace of mind. They promote a culture of mutual support within teams and site-led improvement activities, fostering an organization where employees can take pride in their professionalism.
"Five Approaches" to create next-generation welfare
The corporation is promoting the following plans to further enhance job satisfaction:
First, deepening independence support care.
Second, strengthening human resource development through training and career support.
Third, pursuing flexible work styles such as shifts.
Fourth, creating an environment where diverse human resources, such as foreign staff and child-rearing generations, can thrive.
And fifth, creating mechanisms to reflect employee voices.
By continuously improving based on feedback from the field, the organization never stops evolving.
Thoughts and Challenges of Mr. Kurusu, Representative of Azalee Group
Mr. Koji Kurusu, Representative of Koujukai Social Welfare Corporation (Azalee Group)
Proving the coexistence of "job satisfaction" and "ease of work" from the welfare field
"Our work, deeply involved in people's lives, is extremely noble. That is why we want to continue to be a corporation where each employee can grow proactively and work with long-term peace of mind. By recognizing and cooperating with differences, our wish is to contribute to improving the value of the entire welfare industry. Encouraged by this certification, we will continue to challenge ourselves without stopping our progress towards realizing a society where everyone involved can be happy."
Koujukai Social Welfare Corporation's initiatives transcend the boundaries of welfare, presenting the ideal forms of "multi-generational coexistence" and "human capital management" that future Japanese society needs. The fusion of improvement activities born from the field and a grand philosophy brings happiness to both employees and users.
The White Company Certification resonates with the company's belief in "Great Happiness" and strongly supports this challenge.
Company Overview
Company Name: Koujukai Social Welfare Corporation
Head Office Location: 2-13-25 Honisshiki, Edogawa-ku, Tokyo
Chairman: Tadashi Isono
HP: https://koujukai.azalee.or.jp/
Business Activities:
Long-term care insurance business (nursing care for the elderly, day care, home care support, etc.)
Contracted business (community general support center business, etc.)
Nursery school business
Company Information (Koujukai Social Welfare Corporation)
What is White Company Certification?
Creating a society where "working" is enjoyable
The "White Company" as defined by the Japan Next Generation Enterprise Promotion Organization (White Foundation) refers not to "companies that are not black companies" but to "companies that are supported by families and society and that we want to leave for the next generation."
Based on certification standards, companies that employees' families say, "It's good that you work for a good company," are certified as "White Companies." Furthermore, they promote an environment where all working people can leverage their individuality and characteristics to achieve vibrant and creative work styles, aiming to realize a society where "working" is enjoyable.
Japan's only "Comprehensive Evaluation Certification"
Through surveys of over 1,000 companies, 70 questions for corporate whitening were created. These questions are divided into 7 categories to confirm the presence or absence of corporate initiatives and grant certification.
White Company Certification is a single certification.
This certification targets not just "companies that are not black companies" but "companies that are supported by families and society and that we want to leave for the next generation."
Based on a rigorous evaluation of 70 items, including business models, human resource development, flexible work styles, diversity, health management, and compliance with labor laws, a total of 663 companies had acquired this certification as of April 2026.
And, as of April 1, 2026, Koujukai Social Welfare Corporation newly acquired the White Company Certification.
Company Information: Koujukai Social Welfare Corporation
Great Happiness ―― A brand concept that colors all lives
The corporation's mission is encapsulated in the philosophy: "Great Happiness -for all the people we love-."
They provide "ability, life, and inspiration" throughout the life cycle of local residents, spanning nursing care, childcare, and disability welfare. They develop highly unique services, including the operation of the multi-generational coexistence facility "A-Cube."
The Foundation highly praised their sincere attitude, aiming for all people involved to respect each other and achieve happiness together.
"A Safe Haven for the Heart" that supports professional pride
While the entire welfare industry faces the challenge of securing human resources, the corporation strongly believes that "employees' sense of security directly leads to better services for users."
To dispel the image of the industry being "tough," their top priority is to create an environment where employees can work with job satisfaction and peace of mind. They promote a culture of mutual support within teams and site-led improvement activities, fostering an organization where employees can take pride in their professionalism.
"Five Approaches" to create next-generation welfare
The corporation is promoting the following plans to further enhance job satisfaction:
First, deepening independence support care.
Second, strengthening human resource development through training and career support.
Third, pursuing flexible work styles such as shifts.
Fourth, creating an environment where diverse human resources, such as foreign staff and child-rearing generations, can thrive.
And fifth, creating mechanisms to reflect employee voices.
By continuously improving based on feedback from the field, the organization never stops evolving.
Thoughts and Challenges of Mr. Kurusu, Representative of Azalee Group
Mr. Koji Kurusu, Representative of Koujukai Social Welfare Corporation (Azalee Group)
Proving the coexistence of "job satisfaction" and "ease of work" from the welfare field
"Our work, deeply involved in people's lives, is extremely noble. That is why we want to continue to be a corporation where each employee can grow proactively and work with long-term peace of mind. By recognizing and cooperating with differences, our wish is to contribute to improving the value of the entire welfare industry. Encouraged by this certification, we will continue to challenge ourselves without stopping our progress towards realizing a society where everyone involved can be happy."
Koujukai Social Welfare Corporation's initiatives transcend the boundaries of welfare, presenting the ideal forms of "multi-generational coexistence" and "human capital management" that future Japanese society needs. The fusion of improvement activities born from the field and a grand philosophy brings happiness to both employees and users.
The White Company Certification resonates with the company's belief in "Great Happiness" and strongly supports this challenge.
Company Overview
Company Name: Koujukai Social Welfare Corporation
Head Office Location: 2-13-25 Honisshiki, Edogawa-ku, Tokyo
Chairman: Tadashi Isono
HP: https://koujukai.azalee.or.jp/
Business Activities:
Long-term care insurance business (nursing care for the elderly, day care, home care support, etc.)
Contracted business (community general support center business, etc.)
Nursery school business
Company Information (Koujukai Social Welfare Corporation)
What is White Company Certification?
Creating a society where "working" is enjoyable
The "White Company" as defined by the Japan Next Generation Enterprise Promotion Organization (White Foundation) refers not to "companies that are not black companies" but to "companies that are supported by families and society and that we want to leave for the next generation."
Based on certification standards, companies that employees' families say, "It's good that you work for a good company," are certified as "White Companies." Furthermore, they promote an environment where all working people can leverage their individuality and characteristics to achieve vibrant and creative work styles, aiming to realize a society where "working" is enjoyable.
Japan's only "Comprehensive Evaluation Certification"
Through surveys of over 1,000 companies, 70 questions for corporate whitening were created. These questions are divided into 7 categories to confirm the presence or absence of corporate initiatives and grant certification.
White Company Certification is a single certification.