[Osaka, Japan] Not Building a 'Finished' Company: Care Earth Co., Ltd. Receives 'White Company Certification' as of April 2026 – An Organization Valuing the Growth Process Itself
Care Earth Co., Ltd., a comprehensive support provider for foreign residents, was certified as a 'White Company' in April 2026. Despite its rapid growth to 7.8 billion yen in revenue, the company prioritizes an 'unfinished' culture where employees can actively shape the organization while balancing work-life balance and job satisfaction.
📋 Article Processing Timeline
- 📰 Published: April 28, 2026 at 19:00
- 🔍 Collected: April 28, 2026 at 10:31
- 🤖 AI Analyzed: April 28, 2026 at 15:54 (5h 22m after Collected)
The 'White Company Certification,' operated by the Japan White-system Promotion Council (commonly known as the White Foundation), is the only comprehensive corporate evaluation system in Japan. This certification targets companies that are not just 'not black' (non-exploitative) but are 'supported by families and society and worth passing on to the next generation.' Comprehensive evaluations are conducted based on 70 rigorous criteria, including business models, human resource development, flexible working styles, diversity, health management, and labor law compliance. As of April 2026, 663 companies have obtained this certification. On April 1, 2026, Care Earth Co., Ltd. newly acquired this White Company Certification.
Care Earth Corporate Philosophy: 'GO BEYOND' – Connecting with passion, supporting the future. Under the philosophy 'GO BEYOND,' Care Earth aims to exceed the expectations and stereotypes of everyone involved. This phrase reflects their stance of not just being satisfied with the status quo, but overcoming all values and premises to open up new possibilities. Their mission is to spread this passion through human connections, create value through those connections, and continue to be a presence that supports the future.
Aiming for more than just 'Ease of Work': The company aims for an organization where 'a safe environment to work,' 'an environment where one can feel a sense of purpose,' and 'an organization that continues to provide value to society' naturally coexist. Ease of work alone does not lead to growth, and purpose alone does not last long. That is why they believe both a challenging environment and a stable foundation for safe working are necessary. The goal is to be an organization where people feel 'there is a meaning to working here.'
An 'Unfinished' Organization is Interesting: Based on its growth since its founding, Care Earth is currently in the stage of building and strengthening its organizational structure. In its six years since founding, it has expanded to an annual turnover of 7.8 billion yen and approximately 300 employees, operating multiple businesses that support the lifestyle infrastructure of foreigners beyond the human resources field, including real estate, telecommunications, food, and education. On the other hand, due to the rapid growth process, some aspects of organizational structure and systems are still under development. The situation requires continuous improvement with a fast speed of change. In such an environment, the company emphasizes the attitude of thinking for oneself and building and improving the organization without being bound by existing frameworks. One of its characteristics is that the growth of the company and the individual are linked. Also, being in a phase where one can be involved in the creation of the organization itself, rather than working in a finished organization, is an important factor indicating Care Earth's current position.
CEO Yoshifumi Nakamura's Thoughts and Challenges: 'Ease of work alone does not lead to growth, and purpose alone does not last long. That is why I believe both are necessary. Care Earth aims for an organization where you feel 'there is a meaning to working here,' not just 'easy to work.' There are many times when things don't go well or we hit walls, but we will not give up on making the company better and will keep moving forward even if we struggle. Care Earth values an environment where each individual feels 'let's make the company better.' While working on systems and environments that support ease of work, we focus on creating a state where there is a sense of purpose. Always moving forward, facing businesses with social impact, and everyone moving in the same direction. Precisely because it is not easy, we keep moving forward through trial and error.' The White Company Certification strongly supports this challenge, resonating with the 'GO BEYOND' belief. Attention is focused on the company's challenge as an initiative that demonstrates a new way of working in society.
Care Earth Corporate Philosophy: 'GO BEYOND' – Connecting with passion, supporting the future. Under the philosophy 'GO BEYOND,' Care Earth aims to exceed the expectations and stereotypes of everyone involved. This phrase reflects their stance of not just being satisfied with the status quo, but overcoming all values and premises to open up new possibilities. Their mission is to spread this passion through human connections, create value through those connections, and continue to be a presence that supports the future.
Aiming for more than just 'Ease of Work': The company aims for an organization where 'a safe environment to work,' 'an environment where one can feel a sense of purpose,' and 'an organization that continues to provide value to society' naturally coexist. Ease of work alone does not lead to growth, and purpose alone does not last long. That is why they believe both a challenging environment and a stable foundation for safe working are necessary. The goal is to be an organization where people feel 'there is a meaning to working here.'
An 'Unfinished' Organization is Interesting: Based on its growth since its founding, Care Earth is currently in the stage of building and strengthening its organizational structure. In its six years since founding, it has expanded to an annual turnover of 7.8 billion yen and approximately 300 employees, operating multiple businesses that support the lifestyle infrastructure of foreigners beyond the human resources field, including real estate, telecommunications, food, and education. On the other hand, due to the rapid growth process, some aspects of organizational structure and systems are still under development. The situation requires continuous improvement with a fast speed of change. In such an environment, the company emphasizes the attitude of thinking for oneself and building and improving the organization without being bound by existing frameworks. One of its characteristics is that the growth of the company and the individual are linked. Also, being in a phase where one can be involved in the creation of the organization itself, rather than working in a finished organization, is an important factor indicating Care Earth's current position.
CEO Yoshifumi Nakamura's Thoughts and Challenges: 'Ease of work alone does not lead to growth, and purpose alone does not last long. That is why I believe both are necessary. Care Earth aims for an organization where you feel 'there is a meaning to working here,' not just 'easy to work.' There are many times when things don't go well or we hit walls, but we will not give up on making the company better and will keep moving forward even if we struggle. Care Earth values an environment where each individual feels 'let's make the company better.' While working on systems and environments that support ease of work, we focus on creating a state where there is a sense of purpose. Always moving forward, facing businesses with social impact, and everyone moving in the same direction. Precisely because it is not easy, we keep moving forward through trial and error.' The White Company Certification strongly supports this challenge, resonating with the 'GO BEYOND' belief. Attention is focused on the company's challenge as an initiative that demonstrates a new way of working in society.